social media is exciting!        make it work for you      Roosmarijn.com - december 2011             @roosmarijnline
program• added value social  media• how to start?• content tips• get organised
Watch The world of social media 2011 on YouTube                                    source: Marjolein van der Maat         ...
word of mouth +
added value• reduce cost by  targeting right leads• find knowledge and  commitment you  need• co-create: better  service an...
Customers who engage withcompanies over social mediaspend 20 - 40% more money   with those companies.
5 steps to take
1. make a     planbusiness objectives central   & consumer driven
2.get to know    your audience
why do people engage?      • information      • personal identity      • entertainment      • empowerment      • integrati...
3. organizeyour efforts to deliver   results
social organizing models                    source: Altimeter group
4.monitor and measure  results
5.be flexible   and adaptive
content tips        thanks to FacebookPro
Facebook is allabout engagement
• max 80 characters 27% more  engagement• no url shorteners: engagement 3 times  higher• no automatic feeds• ask questions...
X vs Y  OR
• share tips and tricks• fill in the blanks.....• caption it• relate to time of day or year
celebrate
call-to-action
more like these...  visit facebookpro.com
Twitter• Be an active user• Use #hashtags• Follow people with similar  interests• Update your bio, image  and background• ...
get organised symbaloo | hootsuite
Anyquestions? @roosmarijnlinewww.roosmarijn.com   0648526503
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Social media is exciting! make it work for you in 5 steps

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Social media is exciting. This presentation shows the potential of social media. Translates is to your organisation in 5 steps. Some tips and tricks for content strategy are presented as well.
This presenation was held at Fundraising Friday in The Hub Amsterdam
Please enjoy!

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  • what do you expect today?\n
  • \n
  • high potential audience\nnumbers are high, maybe not all that active\nonline giving is growing\n\n
  • - social media is a new way to develop relationships, establish trust and create relationships with greater speed and less costs than traditional marketing\n
  • you can find people\nand it gives other people the opportunity to find you\nit increases the chance to find the knowledge and commitment you need\nlead generator to your audience: costs by targeting the right leads\n- social media is a new way to develop relationships, establish trust and create relationships with greater speed and less costs than traditional marketing\n
  • They also demonstrate a deeper emotional commitment to the companies.\n
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  • focus and tailor your efforts to engage your key customers\nyou know what they want to hear, where they are talking about you, what tone of voice works?\ncontent strategy: come back to that in a short while\n
  • ♣Macht\n♣Erkenning\n♣Waardering\n♣Profilering\n♣Kennisverrijking\n♣Vermaak/ leuk\n♣Nieuw netwerk\n\n
  • put people in place, copywriters, communication managers, design, \n
  • Find the model that suits your company\nCentralized (gecentraliseerd)Bij het gecentraliseerde strategische kader wordt het Social Media beleid en de strategie bepaald vanuit één afdeling of persoon. Vaak is dit een afdeling op een hoger niveau van de organisatie. Kenmerken zijn:»  Consistent »  Niet altijd authentiek\nDistributed (gedecentraliseerd)Het gedecentraliseerde kader is minder gecoördineerd dan zijn gecentraliseerde tegenhanger. Het voordeel is dat op afdelingsniveau zaken kunnen worden besloten en uitgevoerd, wat de echtheid van de boodschappen ten goede komt. Ook zorgt het voor een hoger verantwoordelijkheidsgevoel bij de afdelingen/personen. Kenmerken zijn:»  Organische groei»  Authentiek»  Vaak experimenteel»  Ongecoördineerd\nCoördinated / hub-and-spoke (centraal gecoördineerd)Dit is de middenweg tussen gecentraliseerd en gedecentraliseerd. Vanuit een centraal punt wordt het tactische kader vastgesteld, maar de uitvoering ligt bij de gedecentraliseerde units. Kenmerken zijn:»  Regels en procedures komen vanuit één centraal punt»  Verspreid zich organisatiebreed»  Tijdsintensief\nMultiple hub-and-spoke (decentraal gecoördineerd)Vergelijkbaar met het coördinated / hub-and-spoke kader, waarbij hier op product-, merk- of unitniveau de beslissingen worden genomen, die vervolgens gecoördineerd binnen het product-, merk of unitniveau worden uitgevoerd. Kenmerken zijn:»  Regels en procedures komen vanuit meerdere gedecentraliseerde punten»  Verspreid zich organisatiebreed»  Tijdsintensief\nHolistic (holistisch, als geheel)Bij het holistische kader heeft elk individu binnen de organisatie de vrijheid om zich bezig te houden met Social Media. Het is niet zo dat elke werknemer maar wat doet, maar het is een holistisch geheel, waarbij de individuele acties op elkaar afgestemd worden. Vandaar de vergelijking met de honeycomb, de honingraat. Kenmerken zijn:»  Elke werknemer is bevoegd»  Georganiseerd geheel, doch niet centraal aangestuurd\n\n
  • relate to your business objectives\nnot only social media metrics, like followers and likes, but look at the quality of your followers and on mentions, retweets, shared messages. Do you engaged customers spend more money, do they help with feedback to improve your product?\nDid you customer service improve?\n-every social media has it’s own statistics. But you can also use tools.\nmany options. I can show 1 example. Addictomatic\ngoogle reader, cocomment\n20 free tools for monitoring\n
  • it’s still early days\n
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  • who is using twitter\ninteresting for me: i find experts\nleads\n\n
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  • Social media is exciting! make it work for you in 5 steps

    1. 1. social media is exciting! make it work for you Roosmarijn.com - december 2011 @roosmarijnline
    2. 2. program• added value social media• how to start?• content tips• get organised
    3. 3. Watch The world of social media 2011 on YouTube source: Marjolein van der Maat http://www.youtube.com/watch? feature=player_embedded&v=KU_GW_MD4hA
    4. 4. word of mouth +
    5. 5. added value• reduce cost by targeting right leads• find knowledge and commitment you need• co-create: better service and product• social recruiting
    6. 6. Customers who engage withcompanies over social mediaspend 20 - 40% more money with those companies.
    7. 7. 5 steps to take
    8. 8. 1. make a planbusiness objectives central & consumer driven
    9. 9. 2.get to know your audience
    10. 10. why do people engage? • information • personal identity • entertainment • empowerment • integration and social interaction • appreciation
    11. 11. 3. organizeyour efforts to deliver results
    12. 12. social organizing models source: Altimeter group
    13. 13. 4.monitor and measure results
    14. 14. 5.be flexible and adaptive
    15. 15. content tips thanks to FacebookPro
    16. 16. Facebook is allabout engagement
    17. 17. • max 80 characters 27% more engagement• no url shorteners: engagement 3 times higher• no automatic feeds• ask questions: 15% more engagement• use photo and video
    18. 18. X vs Y OR
    19. 19. • share tips and tricks• fill in the blanks.....• caption it• relate to time of day or year
    20. 20. celebrate
    21. 21. call-to-action
    22. 22. more like these... visit facebookpro.com
    23. 23. Twitter• Be an active user• Use #hashtags• Follow people with similar interests• Update your bio, image and background• Interact with other people• Less than 140 characters• Add yourself in twitter directories• Mention other people• Favorite tweets• Participate in #followfriday
    24. 24. get organised symbaloo | hootsuite
    25. 25. Anyquestions? @roosmarijnlinewww.roosmarijn.com 0648526503

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