1. P A M E L A A . T O D E S C O
5704 Barco Drive Phone: 757‐831‐1543
Virginia Beach, VA 23464 Email: ptodesco56@gmail.com
Areas of Expertise
 Account Management
 Strategic Planning/Analysis
 Industry Networking
 Database Management
 Tactful Closer
 Solution Selling
 New Business Development
 Relationship Building
 Revenue Generation & Growth
 Cold‐Calling Proficiency
 Customer‐ Focused Service
 Territory Development
Margaux & Co Wine Selections
Sales Consultant present
Developed, maintained, and grew the sales of Margaux & Co. wine portfolio wines by working with our sales team
and clientele.
Attained annual case & dollar goals for the territory
Participated in trade & consumer tasting events
Communicated and worked with suppliers in southeast VA market
Maintained & opened new accounts by contacting on a regular & scheduled basis
PFD WHOLESALE, CHARLOTTESVILLE, VA 2009 – 2010
TERRITORY SALES MANAGER
Responsible for managing accounts in an assigned territory, and for selling products ethically and in accordance
with the company’s sales process and agreed marketing strategy.
 Serviced existing accounts, obtained orders, and established new accounts by planning and organizing
daily work schedule to call on existing or potential sales outlets and other trade factors.
 Opened 40 new accounts, stores ordered $3000‐$6000 of product each month.
 Built long‐term relationships with customers in assigned territory resulting in an increase in revenues by
28% during the first quarter
P A M E L A T O D E S C O – P A G E 2
SALON SUPPLIERS, VIRGINIA BEACH, VA 2004 – 2009
SALES CONSULTANT
Responsible for managing the Southeastern Virginia territory. Provided continuity and support to new and
existing accounts.
 Effectively communicated product features and benefits to customers; designing and implementing sales
strategies to target prospective customers as well as existing customers for business growth.
 Directly managed and grew over 50% of major accounts by organizing strategic meetings with salon
owners, industry leaders, and key accounts to present business development opportunities.
 Developed presentations, new promotions, products, line extensions, and marketing strategies.
FARM FRESH, THE WINE DEPOT, VIRGINIA BEACH, VA 2002 – 2004
Responsible for selecting and ordering wines, gaining insight into consumer purchasing behaviors to understand
how to implement effective sales strategies, dependent on preferences for particular varietals and vintages.
 Ordered, replenished, and merchandised wine and beer products in the execution of sales programs and
developing brands through the use of effective sales tools & point of sale materials.
 Set and delivered local sales strategy; planed and managed discount and tactical budgets including
analysis, channel management, distributor performance, and ongoing development of wine knowledge
and wine sales capacities.
 Conducted visits with management staff to work directly with customers and suppliers. Acted as point
person with suppliers and maintained regular contact to develop strategies and communicate market
developments.
TRI­CITIES BEVERAGE, NEWPORT NEWS, VA 2001 – 2002
Supervised on‐ premise marketing and sales for a distributor of wines, beers, and beverages to restaurants, wine

2. shops, and small specialty stores.
 Built daily pre‐plan in accordance with all monthly business objectives prior to beginning daily route for
both on and off premise accounts.
 Effectively coordinated with sales managers, sales merchandisers and delivery drivers to develop and
execute sales plans.
 Completed all daily scheduled calls, in person, and effectively managing time as required.
 Increasing the sales of Company products by 35 % by selling new items, implementing displays and
promotions, and improving shelf positions and booking point‐of‐sale (POS) material.
 Checked account pricing and communicate discrepancies to ASM and/or pricing
 Understood and promoted proper shelf space management according to company standards. Ensured
products are properly priced, rotated and merchandised.
 Researched, organized and presented sales reports to create new solutions in response to market
changes.
THE WILLIAMSBURG WINERY, WILLIAMSBURG, VA 1997 – 2001
Responsible for managing The Williamsburg Winery wines at the distributor level, focusing on key accounts and
channels of trade in selling territory. Building Winery brands as well imports from portfolio of outside Virginia
wines, adding distribution, increasing display activity, and growing business.
 Achieved a $500,000 revenue target, handling over 75‐100 accounts.
 Conducted wait staff training seminars, recommending and creating wine lists and by‐the‐glass programs.
 Suggested improvements for procedures, methods and other ways to improve business and sales,
recruiting local restaurant and wine shop accounts to carry products.
EDUCATION AND COMMUNITY INVOLVEMENT
Phlebotomy Certification, Thomas Nelson Community College
Associates Degree, Recreation, Mount Ida College, Newton, MA
East Ocean View Civic League, Board Member, Norfolk, VA
Neighborhood Watch Committee, Codes Committee Chair, Norfolk, VA
Neighbors Building Neighbors, Program Associate, Norfolk, VA