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Group 4
Rojin Moghadam,
Sunqi (Saki) Tang,
Yunzhao (Myra) Ma
Breathe
Research
Methodology
2
Our
motivation
Breathing techniques are introduced as tools to help people relax and
lower the stress level. There are a lot of advantages of breath therapy:
it can be done everywhere and every time and it costs nothing. Due to
the time limit of this project, we cannot conduct a long-term study.
Therefore, we choose to validate how different breath techniques
influence subjective well-being at a specific moment. In Particular, we
want to compare the state of hedonic well-being before and after a
short breathing therapy session. Moreover, we decide to focus on
young adults because they are more accessible in this Covid-19 period.
Research
Methodology
3
Effectiveness
How effective are these techniques
compared to each other?
The Main Research Question
How different breathing techniques influence the hedonic
well-being of young adults (age range 18-29)?
Difference
A comparison of results of two
different breathing techniques.
Duration
What is the effect of duration on each
technique resulting the improvement of
hedonic well-being of young adults?
The sub-research question
Research
Methodology
4
Hedonic
Well-being
Ratio of PA to NA
Positive
Affect
Negative
Affect
Thompson, E. R., 2007
Calmness
Pleasant
-ness
- Active
- Alert
- Attentive
- Determined
- Inspired
- Afraid
- Ashamed
- Hostile
- Nervous
- Upset
Research
Methodology
5
Breathing Techniques
5s inhalation
5s exhalation
Cardiac coherence
365
Breathing
Technique
5s inhalation
5s holding breath
5s exhalation
5s holding breath
Box
Breathing
Technique
2 techniques
each will be
experimented in
2 durations
How
Research
Methodology
6
The Participants
Between-groups:
8 participants per
assignment
08
Each
Young adults
aaaa
20-29
Age
No specific breath
conditions
Consideration
32 participants in
total
32
4 offline, 28 online
Research
Methodology
7
The Procedure
Place without
distractions
Where
Online VS Offline
A comparison on
duration in each
technique
How long
5 min VS 15 min
How
Protocols
- Pre-test evaluation
- Breathing exercise
- Post-test evaluation
Research
Methodology
8
Detailed
Plan
Checklist from the Blandford book
- The table PDF is on Notion page: https://s3.us-west-
2.amazonaws.com/secure.notion-static.com/da90456a-a9d1-
41d7-870c-85c62e2e0441/RM_-_vital_-_Frame_2.pdf?X-
Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-
Credential=AKIAT73L2G45O3KS52Y5%2F20210624%2Fus-
west-2%2Fs3%2Faws4_request&X-Amz-
Date=20210624T111549Z&X-Amz-Expires=86400&X-Amz-
Signature=7c3264bd9bc642aa9dc7b32ba1101f1b7f0ddc6d7
0f9f6a5174cb8b1725d5946&X-Amz-
SignedHeaders=host&response-content-
disposition=filename%20%3D%22RM%2520-
%2520vital%2520-%2520Frame%25202.pdf%22
Research
Methodology
9
Methods for
Data acquisition
General:
● Age
● Gender
● Level of experiences with
breathing therapy
Pre-experiment and post-experiment:
● A 7-point PANAS-short (Finstad, 2010;
Colman et al., 1997; Lewis, 1993)
● Experience with the breathing session
● EEG
● Heart rate (André,2019)
Research
Methodology
10
Variables for
Hedonic well-being*
Positive Variables:
● active
● alert
● attentive
● determined
● inspired
Negative Variables:
● afraid
● ashamed
● hostile
● nervous
● upset
*Thompson, E. R., 2007
Research
Methodology
11
Offline
Experiment
Set-up (EEG)
Step 3
Instruction video of the breathing technique
Step 1
Pre-test questionnaire and consent form
Step 6
Post-test questionnaire
Step 4
Breathing session for 5 or 15 minutes
Step 7
Interview about the whole experience
Step 2
Oximeter, EEG, Thoracic movement sensor attached
Step 5
Oximeter, EEG, Thoracic movement sensor detached
Research
Methodology
12
Online
Experiment
Set-up
Step 2: Pre-exercise evaluation
Simplified version of PANA questions + Calm + Pleasant
Step 4: Post-exercise evaluation
Simplified version of PANA questions + Calm + Pleasant
Step 3: Time to breath now!
Following the guide video to do the Breathing
Exercise for 5 or 15 minutes
Step 5: Last Questions!
Qualitative questions (Subjective Feelings)
and short interview about the whole experience
Questionnaire
Link:
https://docs.google.com/forms/d/e/1FAIpQLSepT-
gvhK2KpaYRRDMTkOkoR4LFk825GC_zI0f1z4g587_Dkw/viewform?usp=sf_l
ink
Breath Exercise Guide Video Link:
https://drive.google.com/drive/folders/1iEDjrcq8M-
9uAoYdOqAcNUiclST44YO2?usp=sharing
Step 1: Basic Information
Age, gender, experience with breathing exercise
Step 1 Step 2
Step 3
Step 4
Step5
Research
Methodology
13
An example of the
guided breathing video
(5-minute Box Technique)
For the other videos visit our notion page:
https://www.notion.so/DfI-Research-Methodology-2ea62af597074356b6a382e4647f0a0a?p=04e55bc5b0694f759268e2e90cc5fa42
Research
Methodology
14
Our
Research Story
Firstly, we tested the breathing practices using EEG sensors to see which technique works the best. After
analyzing EEG data, we found out that the 365 technique works better than the box technique. We tried to
validate this finding by conducting online research with more participants.
At first glance, online research data revealed that the 15-minute Box technique has the most influence on the
hedonic variables; it has the most improvement in the PA/NA ratio. However, diving into the data and analyzing
them to understand why online and offline tests have different results, we discovered an interesting point! There
was a significant deviation in the 15-minute Box results. Focusing on the variable of "previous meditation
experience," the deviation lies in the fact that experienced participants like the 15-minute Box technique, whereas
inexperienced people find it frustrating and challenging. A t-test for both PA and NA demonstrates that only 15-
minute 365 has a considerable impact on hedonic wellbeing. Moreover, data analysis for the aspects of "calm"
and "pleasant", and how much the participants liked the practice also show that 15-minute 365 is ranked higher.
To sum up everything that has been stated so far, 15-minute 365 technique is the best choice for beginners who
aim to practice breathing therapy for increasing hedonic well-being, or in other words, happiness and life
satisfaction.
Research
Methodology
15
Our
EEG Result
Light blue color represents the alpha brainwave. The higher the alpha
brainwave, the more relax the participant feel. Orange color represents the
beta waves. The higher the beta wave, the more focused the participant is. The
EEG results of the four offline participants at the final state of the breathing
session are shown below.
Based on this result we can conclude that the 365 technique helps people relax
and the box technique helps people get focused. Moreover, in this offline test
the 365 breathing technique is rated higher than the box technique. We will
validate these findings by analysing the online test results.
5-min 365
5-min box
15-min 365
15-min
box
Research
Methodology
16
Online test
Result
15-min box technique results the most
improvement in the ratio of positive to negative
affect, however, it also has the highest standard
deviation of the mean ratio of positive to negative
affect. This makes it difficult to firmly stand on a point
for this technique.
This is different than the result we got from the EEG
test. Therefore, it is interesting to dive more into the
data and find out what causes this difference.
Research
Methodology
17
Preference for
technique
Besides, looking into the rate of how much the participants
liked each technique, the 365 technique for 15 minutes
takes the highest mean score. Box technique for 15
minutes is also rated high on average, however, the
dispersion of data (having the highest and lowest individual
scores) represents a disputable uncommon opinion
about this technique. 365 Technique and Box technique
both for 5 minutes are rated respectively the 3rd and 4th in
this comparison.
Being curious about the participants' feedbacks in this figure,
we furthermore investigated the possible reasons behind
this rating.
Research
Methodology
18
Previous
Experience
In order to understand what causes the noticeable
data distribution, we analysed the relation between
participants’ previous experience with breath
therapy and their PA/NA ratings.
It is shown that the box breathing technique works
better for participants who have experience with
breathing sessions than the participants who have no
experience. It can be concluded that the level of
experience can influence the effectiveness of the
breath therapy.
Research
Methodology
19
T-test for
PA and NA
In order to conclude which breathing session is most effective for
improving the hedonic well-being, further analysis is needed. We
analysed the effect of four breathing sessions on positive and
negative affect separately. A t-test is conducted for the positive
affect score in before and after situation and the changes of
negative affect are analysed in the same way.
In general, positive affect increased and negative affect decreased
after all the breathing sessions but did not show significance. Only
in the 15-min 365 technique negative effect showed a significant
decrease in mean from 15,75 to 10,75 (p<.05).
Research
Methodology
20
T-test for
Calmness
Effect
5-min 356 breath technique can bring significant increase to users' calmness level.
There is one outlier in the 15-minute 365 conditions. The t-test which includes this outlier
showed a p-value of 0,07 (p>.05). The t-test excluding this outlier showed a significant
effect (p=0,04). Suggestion: The calmness effect of 15-minute 365 breath technique
could be further studied.
After
removing the
outlier data
Before
removing the
outlier data
✅ ❌
Research
Methodology
21
T-test for
Pleasantness
Effect
15-min 365 breathing session can bring
significant increase to users' pleasantness level.
Research
Methodology
22
Conclusions
Effective
to increase
calmness
Most
popular
(within our
research scope)
Effective for
experience
d people
Like-dislike
highly
polarized
Effective
to increase
pleasant-
ness level
15 min
365 Technique
15 min
Box Technique
Box Technique
15 min
365 Technique
Effective
to decrease
negative
affect
5 min
365 Technique
15 min
365 Technique
P19
P21
P17
P17
P18
P20
Research
Methodology
23
Answering
research question
The EEG result shows that the 365 breathing technique helps people relax and meditate, while the box
technique helps people get focussed. The result of online test showed that all of the four breathing
sessions increase the ratio of positive to negative affect but did not show significance. 15-min box
breathing session showed the largest increase in the PA/NA ratio, however, it also had the highest
standard deviation of the mean PA/NA ratio. Therefore, it is hard to conclude that the 15-min box
breathing technique is the most effective one to increase the hedonic well-being. The noticeable data
distribution of box technique is caused by the level of experience with breath therapy. The box
technique is more effective for experienced participants. After analysing the effects of four breathing
sessions from different aspects, positive affect, negative affect, calmness and pleasant, it can be
concluded that 15-min 365 breathing technique is the most effective one to increase the hedonic well-
being. It has a significant effect on decreasing the negative affect. Furthermore, we also used JMP to
analyse the duration. It doesn’t show significant effect on improving the hedonic well-being.
Research
Methodology
24
Reflection
on method
● Besides JMP analysis, why we still use T-TEST ?
We are grateful that we have chance to try the statistics tool-JMP in this course Research Methodology. With JMP
we can easily create a lot of test models to test whether there is correlation between variables. However, because
of limited time and number of people in the group, we only manage to collect small sample data (number of
samples <= 30). And T-TEST is one method that we take for sure is suitable for small sample data. Since our
experiment is designed to compare pre-test and post-test data which are from the same group of participants, we
select paired T-TEST.
Research
Methodology
25
Discussion
of results
In this study the online research is chosen due to Covid-19 restrictions. This way of
collecting data has pros and cons. It makes more participants accessible and makes testing
more efficient. On the other hand, the result of the experiment is less accurate. The test
environment for each participant varies. It is also not controllable whether the participant
has finished the breathing session. The environmental variables, such as the light, noise,
type of the chair, etc. may have an effect on the result. The ideal experiment setup would
be inviting all the participants to the same testing room in which we can minimise changes
of the environmental variables.
Research
Methodology
26
Our
Recommendations
The results of this study are expected to be used in the mental
health industry. From a design perspective, there could be a
personalized breath therapy based on the previous experience
with breathing exercise and the goals of the user (relax VS focus). In
general, the 365 technique will be suggested for beginners. On the
other hand, further research can be done about the
environmental variables which influence the quality of the
breathing session.
Thank you!

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Quantitative Research and Data Analysis Case

  • 1. Group 4 Rojin Moghadam, Sunqi (Saki) Tang, Yunzhao (Myra) Ma Breathe
  • 2. Research Methodology 2 Our motivation Breathing techniques are introduced as tools to help people relax and lower the stress level. There are a lot of advantages of breath therapy: it can be done everywhere and every time and it costs nothing. Due to the time limit of this project, we cannot conduct a long-term study. Therefore, we choose to validate how different breath techniques influence subjective well-being at a specific moment. In Particular, we want to compare the state of hedonic well-being before and after a short breathing therapy session. Moreover, we decide to focus on young adults because they are more accessible in this Covid-19 period.
  • 3. Research Methodology 3 Effectiveness How effective are these techniques compared to each other? The Main Research Question How different breathing techniques influence the hedonic well-being of young adults (age range 18-29)? Difference A comparison of results of two different breathing techniques. Duration What is the effect of duration on each technique resulting the improvement of hedonic well-being of young adults? The sub-research question
  • 4. Research Methodology 4 Hedonic Well-being Ratio of PA to NA Positive Affect Negative Affect Thompson, E. R., 2007 Calmness Pleasant -ness - Active - Alert - Attentive - Determined - Inspired - Afraid - Ashamed - Hostile - Nervous - Upset
  • 5. Research Methodology 5 Breathing Techniques 5s inhalation 5s exhalation Cardiac coherence 365 Breathing Technique 5s inhalation 5s holding breath 5s exhalation 5s holding breath Box Breathing Technique 2 techniques each will be experimented in 2 durations How
  • 6. Research Methodology 6 The Participants Between-groups: 8 participants per assignment 08 Each Young adults aaaa 20-29 Age No specific breath conditions Consideration 32 participants in total 32 4 offline, 28 online
  • 7. Research Methodology 7 The Procedure Place without distractions Where Online VS Offline A comparison on duration in each technique How long 5 min VS 15 min How Protocols - Pre-test evaluation - Breathing exercise - Post-test evaluation
  • 8. Research Methodology 8 Detailed Plan Checklist from the Blandford book - The table PDF is on Notion page: https://s3.us-west- 2.amazonaws.com/secure.notion-static.com/da90456a-a9d1- 41d7-870c-85c62e2e0441/RM_-_vital_-_Frame_2.pdf?X- Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz- Credential=AKIAT73L2G45O3KS52Y5%2F20210624%2Fus- west-2%2Fs3%2Faws4_request&X-Amz- Date=20210624T111549Z&X-Amz-Expires=86400&X-Amz- Signature=7c3264bd9bc642aa9dc7b32ba1101f1b7f0ddc6d7 0f9f6a5174cb8b1725d5946&X-Amz- SignedHeaders=host&response-content- disposition=filename%20%3D%22RM%2520- %2520vital%2520-%2520Frame%25202.pdf%22
  • 9. Research Methodology 9 Methods for Data acquisition General: ● Age ● Gender ● Level of experiences with breathing therapy Pre-experiment and post-experiment: ● A 7-point PANAS-short (Finstad, 2010; Colman et al., 1997; Lewis, 1993) ● Experience with the breathing session ● EEG ● Heart rate (André,2019)
  • 10. Research Methodology 10 Variables for Hedonic well-being* Positive Variables: ● active ● alert ● attentive ● determined ● inspired Negative Variables: ● afraid ● ashamed ● hostile ● nervous ● upset *Thompson, E. R., 2007
  • 11. Research Methodology 11 Offline Experiment Set-up (EEG) Step 3 Instruction video of the breathing technique Step 1 Pre-test questionnaire and consent form Step 6 Post-test questionnaire Step 4 Breathing session for 5 or 15 minutes Step 7 Interview about the whole experience Step 2 Oximeter, EEG, Thoracic movement sensor attached Step 5 Oximeter, EEG, Thoracic movement sensor detached
  • 12. Research Methodology 12 Online Experiment Set-up Step 2: Pre-exercise evaluation Simplified version of PANA questions + Calm + Pleasant Step 4: Post-exercise evaluation Simplified version of PANA questions + Calm + Pleasant Step 3: Time to breath now! Following the guide video to do the Breathing Exercise for 5 or 15 minutes Step 5: Last Questions! Qualitative questions (Subjective Feelings) and short interview about the whole experience Questionnaire Link: https://docs.google.com/forms/d/e/1FAIpQLSepT- gvhK2KpaYRRDMTkOkoR4LFk825GC_zI0f1z4g587_Dkw/viewform?usp=sf_l ink Breath Exercise Guide Video Link: https://drive.google.com/drive/folders/1iEDjrcq8M- 9uAoYdOqAcNUiclST44YO2?usp=sharing Step 1: Basic Information Age, gender, experience with breathing exercise Step 1 Step 2 Step 3 Step 4 Step5
  • 13. Research Methodology 13 An example of the guided breathing video (5-minute Box Technique) For the other videos visit our notion page: https://www.notion.so/DfI-Research-Methodology-2ea62af597074356b6a382e4647f0a0a?p=04e55bc5b0694f759268e2e90cc5fa42
  • 14. Research Methodology 14 Our Research Story Firstly, we tested the breathing practices using EEG sensors to see which technique works the best. After analyzing EEG data, we found out that the 365 technique works better than the box technique. We tried to validate this finding by conducting online research with more participants. At first glance, online research data revealed that the 15-minute Box technique has the most influence on the hedonic variables; it has the most improvement in the PA/NA ratio. However, diving into the data and analyzing them to understand why online and offline tests have different results, we discovered an interesting point! There was a significant deviation in the 15-minute Box results. Focusing on the variable of "previous meditation experience," the deviation lies in the fact that experienced participants like the 15-minute Box technique, whereas inexperienced people find it frustrating and challenging. A t-test for both PA and NA demonstrates that only 15- minute 365 has a considerable impact on hedonic wellbeing. Moreover, data analysis for the aspects of "calm" and "pleasant", and how much the participants liked the practice also show that 15-minute 365 is ranked higher. To sum up everything that has been stated so far, 15-minute 365 technique is the best choice for beginners who aim to practice breathing therapy for increasing hedonic well-being, or in other words, happiness and life satisfaction.
  • 15. Research Methodology 15 Our EEG Result Light blue color represents the alpha brainwave. The higher the alpha brainwave, the more relax the participant feel. Orange color represents the beta waves. The higher the beta wave, the more focused the participant is. The EEG results of the four offline participants at the final state of the breathing session are shown below. Based on this result we can conclude that the 365 technique helps people relax and the box technique helps people get focused. Moreover, in this offline test the 365 breathing technique is rated higher than the box technique. We will validate these findings by analysing the online test results. 5-min 365 5-min box 15-min 365 15-min box
  • 16. Research Methodology 16 Online test Result 15-min box technique results the most improvement in the ratio of positive to negative affect, however, it also has the highest standard deviation of the mean ratio of positive to negative affect. This makes it difficult to firmly stand on a point for this technique. This is different than the result we got from the EEG test. Therefore, it is interesting to dive more into the data and find out what causes this difference.
  • 17. Research Methodology 17 Preference for technique Besides, looking into the rate of how much the participants liked each technique, the 365 technique for 15 minutes takes the highest mean score. Box technique for 15 minutes is also rated high on average, however, the dispersion of data (having the highest and lowest individual scores) represents a disputable uncommon opinion about this technique. 365 Technique and Box technique both for 5 minutes are rated respectively the 3rd and 4th in this comparison. Being curious about the participants' feedbacks in this figure, we furthermore investigated the possible reasons behind this rating.
  • 18. Research Methodology 18 Previous Experience In order to understand what causes the noticeable data distribution, we analysed the relation between participants’ previous experience with breath therapy and their PA/NA ratings. It is shown that the box breathing technique works better for participants who have experience with breathing sessions than the participants who have no experience. It can be concluded that the level of experience can influence the effectiveness of the breath therapy.
  • 19. Research Methodology 19 T-test for PA and NA In order to conclude which breathing session is most effective for improving the hedonic well-being, further analysis is needed. We analysed the effect of four breathing sessions on positive and negative affect separately. A t-test is conducted for the positive affect score in before and after situation and the changes of negative affect are analysed in the same way. In general, positive affect increased and negative affect decreased after all the breathing sessions but did not show significance. Only in the 15-min 365 technique negative effect showed a significant decrease in mean from 15,75 to 10,75 (p<.05).
  • 20. Research Methodology 20 T-test for Calmness Effect 5-min 356 breath technique can bring significant increase to users' calmness level. There is one outlier in the 15-minute 365 conditions. The t-test which includes this outlier showed a p-value of 0,07 (p>.05). The t-test excluding this outlier showed a significant effect (p=0,04). Suggestion: The calmness effect of 15-minute 365 breath technique could be further studied. After removing the outlier data Before removing the outlier data ✅ ❌
  • 21. Research Methodology 21 T-test for Pleasantness Effect 15-min 365 breathing session can bring significant increase to users' pleasantness level.
  • 22. Research Methodology 22 Conclusions Effective to increase calmness Most popular (within our research scope) Effective for experience d people Like-dislike highly polarized Effective to increase pleasant- ness level 15 min 365 Technique 15 min Box Technique Box Technique 15 min 365 Technique Effective to decrease negative affect 5 min 365 Technique 15 min 365 Technique P19 P21 P17 P17 P18 P20
  • 23. Research Methodology 23 Answering research question The EEG result shows that the 365 breathing technique helps people relax and meditate, while the box technique helps people get focussed. The result of online test showed that all of the four breathing sessions increase the ratio of positive to negative affect but did not show significance. 15-min box breathing session showed the largest increase in the PA/NA ratio, however, it also had the highest standard deviation of the mean PA/NA ratio. Therefore, it is hard to conclude that the 15-min box breathing technique is the most effective one to increase the hedonic well-being. The noticeable data distribution of box technique is caused by the level of experience with breath therapy. The box technique is more effective for experienced participants. After analysing the effects of four breathing sessions from different aspects, positive affect, negative affect, calmness and pleasant, it can be concluded that 15-min 365 breathing technique is the most effective one to increase the hedonic well- being. It has a significant effect on decreasing the negative affect. Furthermore, we also used JMP to analyse the duration. It doesn’t show significant effect on improving the hedonic well-being.
  • 24. Research Methodology 24 Reflection on method ● Besides JMP analysis, why we still use T-TEST ? We are grateful that we have chance to try the statistics tool-JMP in this course Research Methodology. With JMP we can easily create a lot of test models to test whether there is correlation between variables. However, because of limited time and number of people in the group, we only manage to collect small sample data (number of samples <= 30). And T-TEST is one method that we take for sure is suitable for small sample data. Since our experiment is designed to compare pre-test and post-test data which are from the same group of participants, we select paired T-TEST.
  • 25. Research Methodology 25 Discussion of results In this study the online research is chosen due to Covid-19 restrictions. This way of collecting data has pros and cons. It makes more participants accessible and makes testing more efficient. On the other hand, the result of the experiment is less accurate. The test environment for each participant varies. It is also not controllable whether the participant has finished the breathing session. The environmental variables, such as the light, noise, type of the chair, etc. may have an effect on the result. The ideal experiment setup would be inviting all the participants to the same testing room in which we can minimise changes of the environmental variables.
  • 26. Research Methodology 26 Our Recommendations The results of this study are expected to be used in the mental health industry. From a design perspective, there could be a personalized breath therapy based on the previous experience with breathing exercise and the goals of the user (relax VS focus). In general, the 365 technique will be suggested for beginners. On the other hand, further research can be done about the environmental variables which influence the quality of the breathing session.