Case Study on Envision Technologies B.V. from idea to startup journey

1. Technology Entrepreneurship & Health
- TPM402A -
Tushar Sankaran Jaikumar
Rojin Ghorbani Moghadam
Gonzalo León González
- Group 2 -
Envision AI

2. Introduction

5. Opportunity analysis canvas

6. Value Proposition canvas

7. Technology Diffusion Pattern

8. Growth Stages
Credibility
Re-
orientation
Entrepreneurial
Commitment
Pre-
organisation
Sustainability
Sustainable
Return
Opportunity
Recognition
Opportunity
Framing
-
Research
1
2
3
4
5

9. Envision Growth Stages and Main Junctures

12. Product Portfolio Pattern

13. Product Portfolio Pattern

14. Barriers Faced by the Company

15. Niche Strategies

16. Core Value User-Centered Approach
1
Empathy Map
Mercury is the closest
planet to the Sun
2
Persona
Despite being red,
Mars is a cold place
3
Beachhead Market
Saturn is the only planet
with rings of all of them

17. Empathy Map

18. Persona
1
About
Helen
27
Born blind
3
Favorite Tools
Iphone voiceover
Screen readers
Voice assistants
2
Goals
Watch movies and
read normal books
without help
5
Frustrations
Lags in devices and apps
Need help from another person
4
Motivations
Socialize
Spend time with friends and family

19. Beachhead Market
people willing to
actively
participate in
society
Psychographic
segmentation
those who are
looking towards
becoming more
independent
Behavioral
segmentation
based in the
Netherlands s the
starting
segmentation
Geographic
segmentation
blind and visually
impaired people
Demographic
segmentation

25. Corporate Entrepreneurship
Expand Market
Segment
On other disabilities related
to the same technology, e.g.
heating problems
Inclusiveness
Not only for disabled,
but for everyone

26. EnvisionAI Case Study Final Presentation
Technology Entrepreneurship & Health
- TPM402A -
Delft Centre for Entrepreneurship
- DCE -
- October 2021 -
Thank You