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1. PROJECT 3: RUN A
FACEBOOK CAMPAIGN (2)
DMND Program
Part 2

2. CAMPAIGN
APPROACH
My advertising campaign on Facebook Ads
Manager is about the “DMND" program and
my main goal is for 150 people to download
the free guide through . My advertising
campaign is devoted to specific groups with
common characteristics, the most
important of which is the geographical area:
Saudi Arabia, age group twenties, thirties,
able to speak English and have an interest in
the field of digital marketing, marketing
professionals, college graduates, small
business founders, job seekers who want to
develop their marketing skills. The start
date of the ad campaign will be January 6
and the end is going to be by January 12,
2020 i.e. it will last a full week. At a total
cost of $ 100. My KPI is the number of
people who downloaded the free ebook
guide.

3. TARGET PERSONA
NeedsTarget Persona
Name
Background and
Demographics
Learn New Set of Skills
Try new experience
Self-paced offering
certification
Sara MuhammadAge: 20s, 30s
Gender: Females
Education: Bachelor
Degree
Location: Middle East
Income: 1066 USD
Status: Single
BarriersGoalsHobbies
Time restriction
Not offering certification
Lack of substance
“Unsure if suitable for me”
To acquire digital
marketing skills for career
advancement
To begin a small
business
To launch my career as a
Tv Movies
Photography
Gaming
Listening to music

4. MARKETIN
G
OBJECTIVE
Encourage 150 people to download the free
guide and collect their emails within a week
with estimated budget of 100 USD.

5. CAMPAIGN
SUMMARY
I targeted women and men in their 20s, 30s
who reside in Saudi Arabia who are
interested in digital marketing either college
students, small business owners or
professionals workers. The campaign
started in 16 January and finished after
three days.
I used single image ads and created three of
them that I placed into an ad set using the
same headline and text.

6. AD IMAGES

7. KEY
RESULTS
Amount
Spent
CostReachResultsCampaign
Ad One
Ad Two
Ad Three
Overall

8. AD SUMMARY: SAMPLE