Fierce resistance

Fierce Resistance Managing Multiple Identities In A Commercialized Internet Marketplace

Consumers vs. Corporations ,[object Object],[object Object],[object Object],[object Object]

An example? ,[object Object],[object Object],[object Object]

“Don’t cross the streams” ,[object Object],[object Object],[object Object],[object Object]

“Real” names factor? ,[object Object],[object Object]

Testing ,[object Object],[object Object]

LiveJournal usage ,[object Object],[object Object],[object Object],[object Object]

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Is your LJ account connected to FB? Blue = No (98.8%) Orange = Yes (1.2%)

Why don’t you use the same name?

Do you cross-post? Blue = No (92.7%)

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How did you feel about the integration between Facebook and Livejournal?

99% said they would never connect the two accounts ,[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object]

Further Questions ,[object Object],[object Object]

Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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