This presentation introduces the Business DNA Map which is a visual tool for documenting, organizing, and managing business models at multiple levels. Unlike in other tools, the Business DNA Map can be used to present a "One Minute Business Model."
THINKING DIFFERENT: A Business DNA Map for bmg book project
1. THINKING DIFFERENT A Business DNA Map for The “Business Model Generation” Book Project Dr. Rod Kuhn King Inventor of Business Genomics as well as One Minute Business Model
2. THE BUSINESS DNA MAP IS A STORYBOARD FOR PRESENTING MODELS, TOOLS, AND PROJECTS ESPECIALLY IN STRATEGIC MANAGEMENT, BUSINESS STRATEGY, AND INNOVATION
3. BUSINESS LOGIC OF THEBUSINESS DNA MAP: 3 Fundamental Building Blocks Business DNA Question: ……………………………………………………………………………………………………………………………… D A N Offer/Positioning/Advertisements; PRODUCT DELIVERY/MAINTENANCE/COST Result Product Customers Feedback/Attention/Interaction/ Delight/Trust/Love/Desire/Loyalty; ENQUIRY/ORDER/PAYMENT/REVENUE Aspirations (Why?) Design (How?) Needs (What?) Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
12. Co-creation of a Potential Bestseller (with Names of Co-creators) Aspirations (Why?) Design (How?) Needs (What?) Source: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk. Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
20. CompaniesSource: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk. Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
28. CompaniesSource: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk. Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
33. Academics; CompaniesSource: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk. Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
34. Business DNA Management: Zoomable Storyboards For Documenting, Designing, Managing, and Presenting Business Models
35. THEBUSINESS DNA MAP – 100,000ft Classic Storyboard Business DNA Question: ……………………………………………………………………………………………………………………………… D A N Offer/Positioning/Advertisements; PRODUCT DELIVERY/MAINTENANCE/COST Result Product Customers Feedback/Attention/Interaction/ Delight/Trust/Love/Desire/Loyalty; ENQUIRY/ORDER/PAYMENT/REVENUE Aspirations (Why?) Design (How?) Needs (What?) Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
36. Template: BUSINESS DNA DASHBOARD – 100,000ft Swimlane Storyboard Business DNA Question: ……………………………………………………………………………………………………………………………… Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: …………………………………….. A N D Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
37. Template: BUSINESS DNA DASHBOARD for Profitability – 100,000ft Grid Storyboard Business DNA Question: ……………………………………………………………………………………………………………………………… Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: …………………………………….. A N D Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
38. Template: SWOT ANALYSIS ON BUSINESS DNA DASHBOARD – 100,000ft Grid Storyboard Business DNA Question: ……………………………………………………………………………………………………………………………… Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: …………………………………….. A N D Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
39. Template: BALANCED SCORECARD PERSPECTIVES ON BUSINESS DNA DASHBOARD Business DNA Question: ……………………………………………………………………………………………………………………………… Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: …………………………………….. A N D Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
40. Template: BUSINESS DNA DASHBOARD FOR BUSINESS DNA MANAGEMENT Business DNA Question: ……………………………………………………………………………………………………………………………… Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: …………………………………….. A N D Strategic Planning Validated Execution Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
41. Template: BUSINESS DNA DASHBOARD FOR A LEAN STARTUP Business DNA Question: ……………………………………………………………………………………………………………………………… Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: …………………………………….. A N D Strategic Planning Validated Execution Source: Based on Ries, E. (2011). The Lean Startup. New York: Crown Publishing Group. Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
42. Example: VALIDATEDBUSINESS DNA DASHBOARD FOR APPLE’S IPOD Business DNA Question: What are game-changing DNAs for the digital music industry? Stage in Lifecycle (S-Wave): Growth – Maturing Product Date: 2011 A N D Strategic Planning Validated Execution Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
44. THE ZOOMABLE BUSINESS DNA MAP: Examples Tools for Business Model Visualization, Organization, Management, and Presentation Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing