Business Planning & Startup Strategies


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Business Planning and startup strategies presented by Array Consultancy Services. |

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  • Business Planning & Startup Strategies

    1. 1. Business Planning & Startup Strategies<br />A Web Venture in Current Indian Scenario<br />12th December 2009<br />
    2. 2. Agenda<br />
    3. 3. The IDEA & the Strategy<br />What is the IDEA?<br />Is it unique?<br />Why do you want to do it?<br />Why this idea?<br />What is your target consumer?<br />How do you want to do it?<br />What is your revenue model?<br />Who are your collaborator, team & alliances?<br />Where do you want to do it?<br />
    4. 4. The Business Plan<br />Comprehensive documentation of your idea<br />Formal Statement of your business goals<br />Standard Document for idea presentation<br />The Flexible Business Bible<br />Feedback mechanism<br />
    5. 5. Why do you need a business plan?<br />Document your thoughts into auditable & demonstrable activity.<br />Analyze the feasibility of your Idea: Helps You Decide on Go / No Go<br />Planning creates a roadmap & supports to identify options to succeed<br />Valuable Insights: Helps you improve Your Business Concept<br />Communicate your idea<br />Helps You manage your project in a structured manner<br />Get your venture FUNDED<br />
    6. 6. The planning process<br />
    7. 7. Constituents of a Business Plan<br />
    8. 8. Valuations & Projections<br />Economic, Industry & Market Analysis<br />Secondary<br />Primary<br />Detailed statistical modeling & simulations<br />Pricing & Realistic Sales Projections<br />Cost / Revenue Model<br />Financial Statements, Valuations & Dilution Strategy & Exit Strategy<br />
    9. 9. Process of Funding<br />Financial Capital Resources<br />Human Capital Resources<br />Entrepreneur<br />Equity<br />Business Planning<br />Process<br />Bootstrapping<br />Angels<br />Venture Capital<br />Management Team<br />Corporate Ventures<br />Holding Company<br />Strategic Advisors & Partners<br />Debt<br />Trade Credit<br />Commercial Bank Loans<br />Logistical Advisors & Partners<br />
    10. 10. What do VC’s usually look in a startup?<br />The “Ideal” Entrepreneur<br />“Twitter” value proposition<br />Business Model & Revenue Model<br />Idea & the market<br />Uniqueness of the idea & USP<br />Well laid out business plan<br />Prototypes or Pilots<br />Management Team<br />The “Value” Deal<br />How well prepared are you?<br />
    11. 11. Stages of Funding<br />Early Stage<br />Expansion Stage<br />Later Stage<br />Seed Stage<br />Startup Financing<br />First-Stage Financing<br />Second-Stage Financing<br />Mezzanine Financing<br />Bridge Financing<br />Financing Stages<br />Investment<br /> Purpose<br />Validate the business concept (e.g. build prototype, develop business plan, conduct market research)<br />Build management team and complete product development<br />Expand production, marketing, or sales capabilities<br />Provide working capital once shipping products or providing services <br />Fuel substantial growth (typically provided to business that are at least break even)<br />Prepare for initial public offering<br />Type of<br />Investors<br /><ul><li>Traditional VC
    12. 12. Corporations
    13. 13. Buyout firms
    14. 14. Investment banks
    15. 15. Angel investors
    16. 16. Traditional VC
    17. 17. Consulting firms
    18. 18. Online VC firms
    19. 19. Incubators
    20. 20. Angel investors
    21. 21. Traditional VC
    22. 22. Consulting firms
    23. 23. Incubators
    24. 24. Traditional VC
    25. 25. Corporations
    26. 26. Traditional VC
    27. 27. Corporations
    28. 28. Traditional VC
    29. 29. Corporations
    30. 30. Buyout firms
    31. 31. Investment banks</li></ul>Source: Gold Book of Venture Capital Firms, Bob Zider, <br /> “How Venture Capital Works,” Harvard Business Review<br />
    32. 32. Essential Elements of a Web Startup<br />Monetization<br />Innovation<br />User Experience & Usability<br />Value Proposition<br />Intellectual Property (off & on Product)<br />Strong Opt-In offer<br />Slippery Slope of Psychological Commitment<br />Marketing Initiatives (Customer Acquisition & Retention)<br />Funding Requirement ( Why do you need the funding?)<br />Perseverance & Futuristic Vision on Entrepreneurs part<br />
    33. 33. MBAforALL<br />The Ultimate Management Resource<br /><br />India’s only knowledge network<br />For MBA Aspirants, MBA Students & Management Professionals<br />Social Network <br /> + Wikipedia <br /> + Business Journal <br /> + Community Blogging <br /> + Streaming Videos <br /> + Notes, Whitepapers & Reports Repository<br /> + Job Board<br /> + Discussion Forum<br />MBA<br /><ul><li>Aspirants
    34. 34. Students
    35. 35. Professional</li></li></ul><li>Product Packaging<br />Paradigm Shift: Blurring of the Product Service Divider<br />Interface Design<br />Usability & Navigation<br />Target Market Identification<br />Visibility<br />Support Services (Online & BaM)<br />Phased feature roll out<br />Feedback loop from Customers<br />
    36. 36.
    37. 37. Web Startup Value Chain<br />Economic, Social, Cultural, Technological Business Environment <br />Business Framework<br />Strategic Planning<br />Support Services<br />Organization & Human Resource<br />Financial Budgeting, Planning & Control<br />Operations & Processes<br />Value Chain<br />
    38. 38. The Current Indian Scenario<br />?<br />
    39. 39. Array Consultancy Services<br /><br /><br />MBAforALL<br />The Ultimate Management Resource<br /><br />