.

1. KOTESOL’s Organizational Partners
How can we help you
Maximize
your marketing resources
through KOTESOL?

2. It’s a new era in ELT marketing
• Teachers have more choices
• More independent Materials Development
• Online resources
• Dogme approaches
We need multi-channel contact to sell!

3. KOTESOL’s
Marketing
Channels

4. • GREAT email lists
• First-hand contact with schools
& universities
• Website and Events
• Paid advertising
Our Partners’
Marketing Channels

5. KOTESOL International Conference
+
English Expo
=
ICEE2015
A new partnership for a new era.

7. ICEE2015
Floor plan
(proposed)

8. Possibilities for ICEE2015 Displays

9. Sales Partnerships

10. Stickers and Incentives
• Encouraging time
in the Displays
• Prizes from OPs
and KOTESOL
– Books
– Memberships
– Discounts

11. More Conference Display Options
• Economical Standard Booth
• Corner Booth
• Stand-alone Booth (side)
• Stand-alone Centercourt
• Sized to meet your needs
• Customized for your best effect

12. Premier (Multi-Shell) Displays

13. Standard (Single Shell) Displays

14. Forthcoming KOTESOL Events
• March 14 - Gwangju Annual Regional Conference
• late March - Seoul Chapter Annual Conference
• April 18 - Busan Chapter Spring Symposium on
Language Teaching & Cultural Awareness
• May 9 - Jeonju Chapter Conference
• May 30 - KOTESOL National Conference
• More in development

15. OPs Agreement 2015-2016
• We are reviewing the entire package
– Studying what other TESOL groups do
– Realities of the venue versus possibilities in
the TESOL market
– Requires approval of the KOTESOL
National Council in May/June

16. Tentative thoughts on the OPs Agreement
• An additional tier for publishers, creating
– Premium Partnership
– Full-service Partnership
– (Economy-model) Partnership
• Formal recognition of “in-kind” support
– Covering KOTESOL’s costs indirectly

17. Contact:
Rob Dickey
KOTESOL OPs Liaison
010-2272-0968 (Kakao OK!)
opliaison@koreatesol.org