Why… go on summer school?• Focus on set of skills• Gain knowledge; ECTS• International experience & contacts• Appreciated by employers, partnersIt’s funIt’s cost efficientIt’s a foreign adventureIt’s arranged rather quicklyIt’s part of your global mindset
Why… offer summer schools?• It’s in high demand: by students, researchstaff, employees and many other visitors• It’s a great selling proposition for your institute• It’s a recruitment contact for future students• It’s providing new business and new funding• It’s value creation using your university network
• Knowledge sharing onsummer/winter schools!• Joint communication• Joint recruitment• Joint initiativesWe want to offer a strategicplatform for Unica partnersTo get more applicants intoS/W schools and programmesUnica plan
Roadmap• Annual assembly with UNICA partners (11/2012)• Communication work group for platform (03/2013)• NOW: demo, steering committee (06/2013)• Web portal:create pilot portal (10/2013)• For gathering S/W schools• For publishing S/W schools• Add partners, promote in network (12/2013)• Elaborate on contents & promotion tools (2014)
Strategic objectives• N 1 Summer/Winter school Portal in Europe• Promoting Unica+ partner programmes• For all ages; all qualifications; with(out) ECTS• Option: grow into an EU Alumni or Mobility projectOperational basis• Partner collaboration coordinated over Linkedin• Partners insert S/W schools and news online• Online/offline Unica promotion tools!Core: web portal
Get more students!• Build N 1 Search portal• Monitor extra traffic• Use Unica quality stamp• Boost initiatives withjoint marketing efforts:• Web portal & back-end• Toolkits for promotionNews – Mail templates –Flyers – Fair presence –FB Posts - Movie sharingWhy join?
Send an Email to Martaoffice@unica-network.eu• Briefly explain your interest• Get into steering committee• Designing the platform= technical/functional vote!• First mover advantage= your initiatives listed first• Marketing strategy= vote in toolbox creationWhat’s next?