Strategy for Ready made garments

1. SCRIBBLES - School Clothing

2. SWOT - Analysis
Strength
Uniform Designs
Professional Staff
Weakness
Fund
Management
Lead Time
Opportunity
On Time Delivery
Competition Analysis
Franchise
Threat
Big Players
Govt Rules

3. The 4 P’s
• PRODUCT
• USP
• Portfolio or Catalogue
• Sales presentation
• PRICE
- Collecting uniform price list for all major schools.
- Factors affecting price
• PLACE
• Identify areas with more CBSE & International School
- Signage Board / Hoarding can be put here
• PROMOTION
• - Marketing Material – Diary , Key Chain, Hand Bag, Pen, Stationery Holder , T shirts , Track Pant
• - Social Media Campaign
• - Support programme for interschool Events

4. The 4 C’s
CONSUMER NEEDS :
- Cost Effective
- Timely Delivery
- One Stop Solution
- Professionalism
COST
- Competitive
- Value for Money
CONVINIENCE
- Store Availability
- Customised uniform if needed
COMMUNICATION
- -Customer care
- -Tutorial Videos
- - Active Social Media

5. SALES CYCLE
• Lead Generation – Sales Rep, Reference, Cold Calling, Just Dial,
Online
• Qualify Leads – Revenue, Brand, Relation
• Demonstrate Value – Exciting Presentation, understanding
customer needs & desires
• Guide Prospect Understanding – Handling Objections,
Negotiation
• Deliver and Support – Evaluate Customer Satisfaction

6. Sales Activity Plan
• Competition Survey
• Recruiting Sales Manager
• Cold Calling
• Meeting with last year prospect
• Marketing Material for in pipe prospects
• Collecting best samples from all regions
• Relationship building exercise

7. Thanks