This document discusses the benefits of summer schools for students and universities and presents a plan for a strategic online platform called Unica to promote summer/winter school programs. Key points include: - Summer schools benefit students by focusing skills, gaining knowledge and credits, and developing international experience and contacts that are valuable to employers. - They benefit universities by meeting student and researcher demand, providing recruitment opportunities, generating new business and funding, and utilizing university networks. - The Unica plan aims to create a number 1 portal for summer/winter school programs that promotes partners' initiatives and attracts students of all ages and qualifications, with or without credits. - The roadmap outlines developing a pilot portal in 2013,

2. Why
… go on summer school?
• Focus on set of skills
• Gain knowledge; ECTS
• International experience & contacts
• Appreciated by employers, partners
It’s fun
It’s cost efficient
It’s a foreign adventure
It’s arranged rather quickly
It’s part of your global mindset

3. Why
… offer summer schools?
• It’s in high demand: by students, research
staff, employees and many other visitors
• It’s a great selling proposition for your institute
• It’s a recruitment contact for future students
• It’s providing new business and new funding
• It’s value creation using your university network

4. • Knowledge sharing on
summer/winter schools!
• Joint communication
• Joint recruitment
• Joint initiatives
We want to offer a strategic
platform for Unica partners
To get more applicants into
S/W schools and programmes
Unica plan

5. Roadmap
• Annual assembly with UNICA partners (11/2012)
• Communication work group for platform (03/2013)
• NOW: demo, steering committee (06/2013)
• Web portal:create pilot portal (10/2013)
• For gathering S/W schools
• For publishing S/W schools
• Add partners, promote in network (12/2013)
• Elaborate on contents & promotion tools (2014)

6. Strategic objectives
• N 1 Summer/Winter school Portal in Europe
• Promoting Unica+ partner programmes
• For all ages; all qualifications; with(out) ECTS
• Option: grow into an EU Alumni or Mobility project
Operational basis
• Partner collaboration coordinated over Linkedin
• Partners insert S/W schools and news online
• Online/offline Unica promotion tools!
Core: web portal

11. Get more students!
• Build N 1 Search portal
• Monitor extra traffic
• Use Unica quality stamp
• Boost initiatives with
joint marketing efforts:
• Web portal & back-end
• Toolkits for promotion
News – Mail templates –
Flyers – Fair presence –
FB Posts - Movie sharing
Why join?

12. Send an Email to Marta
office@unica-network.eu
• Briefly explain your interest
• Get into steering committee
• Designing the platform
= technical/functional vote!
• First mover advantage
= your initiatives listed first
• Marketing strategy
= vote in toolbox creation
What’s next?