Estimados usuarios. Bienvenidos a nuestro sitio virtual de la UNIVERSIDAD MAGISTER en Slide Share donde podrá encontrar los resultados de importantes trabajos de investigación prácticos producidos por nuestros profesionales. Esperamos que estos Mares Azules que les ponemos a su disposición sirvan de base para otras investigaciones y juntos cooperemos en el Desarrollo Económico y Social de Costa Rica y otras latitudes. Queremos ser enfáticos en que estos trabajos tienen Propiedad Intelectual por lo que queda totalmente prohibida su reproducción parcial o total, así como ser utilizados por otro autor, a excepción de que los compartan como citas de autor o referencias bibliográficas. Toda esta información también quedará a su disposición desde nuestro sitio web www.umagister.com, Disfruten con nosotros de este magno contenido bibliográfico Magister esperando sus amables comentarios, no sin antes agradecer a nuestro Ing. Jerry González quien está administrando este sitio. Rectoría, Universidad Magister. – 2015.

1. UNIVERSIDAD MAGISTER
LICENCIATURA EN LA ENSEÑANZA DEL INGLÉS
STUDY OF THE EFFECTIVENESS OF
ENGLISH OFFERED TO THE STUDENTS
OF PUBLICITY AT THE UNIVERSITIES
Lizeth María Fallas Valverde

2. Introduction
• It is a priority in daily life, through the years in
society.
• To communicate or get a good job.
• To express ideas, opinions and taught.
• Many factors such as the methodology, the
topics, the fear and even the teacher.
• This thesis is inspired in the students of publicity
who want to learn.
• The job placement with less barriers.

3. Justification
• People studying to be publicists.
• The importance of English language in
publicity.
• The importance of mastering it.
• Comfort for the publicists.

4. GENERAL OBJECTIVE
To study the link between the English level
offered by universities and the English level
required by enterprises in order to propose
an English leveling plan which facilitates
their job placement in publicity.

5. SPECIFIC OBJECTIVES
• To identify the entity in charge to define the
English level parameters in Costa Rica.
• To determine the link of English language
between the universities and the employers
for students of publicity.

6. SPECIFIC OBJECTIVES
• To detect the deficiencies and efficiencies that
interfere with the English teaching process in
universities.
• To propose a Leveling Plan which facilitates
the job placement for students of publicity.

7. VARIABLES
• Entities in charge of leveling English.
• Link of English language between universities and the
employers.
• Deficiencies that interfere in the English teaching
process in the universities.
• Efficiencies that interfere in the English teaching
process in the universities.

8. SCOPES
• To demonstrate the link between what
enterprises require and what universities
offer.
• To propose an alternative of a solution for the
universities that offer the career of publicity.

9. Definition of publicity:
According to dictionary.com (2014) the meaning
of publicity is seen as: “extensive mention in the
news media or by word of mouth or other
means of communication”; or like “information,
articles, or advertisements issued to secure
public notice or attention”.
A way to communicate something with different
purposes.
Theoretical framework

10. Types of publicity
• Television.
• Radio.
• Magazines, brochures and newspapers.
• Internet.
• Banners.
ATL- BTL- TTL

11. TEST PREPARATION FOR INTERNATIONAL
CERTIFICATION
• TOEIC
• TOEFL
• IELTS
4 skills
American and British English.

12. Methodological framework
• Type of Investigation
• Subjects and Sources of Information
• Population and sample
• Data collecting instruments

13. «Proseso» study agency
• ACCORDING TO THE ROYAL ACADEMY. Set of
logical and arithmetical ordered operations,
aimed at obtaining certain results.
• ACCORDING TO US. Set of ordered, logical and
creative people whose purpose is to obtain
certain results.

14. Universities in costa rica
• Private and public Costa Rican universities.
UNIVERSITY AMOUNT OF ENGLISH
COURSES GIVEN
USE OF LABORATORY
Universidad Fidélitas 5 No
Universidad
Hispanoamericana
3 Yes
Universidad Latina 6 No
Universidad Internacional
de las Américas
3 No
Universidad
Latinoamericana de
Ciencias y Tecnología
4 No

15. Analysis and interpretation of
results

16. GRAPH NO 4. THE EFFECTIVENESS OF THE ENGLISH
COURSES GIVEN AT UNIVERSITIES.
0%
10%
60%
30%
Excellent
Good
Regular
Deficient

17. GRAPH NO 6. DIFFICULTIES DURING THE UNIVERSITY
CAREER TO LEARN ENGLISH.
20%
0%
60%
10%
10%
Teacher
The subject
The methodology
The own desire to learn
Fear

18. GRAPH NO 7. MOTIVATION TO LEARN ENGLISH DURING
THE UNIVERSITY CAREER.
0%
100%
Teacher
The methodology
The subject
The own desire to learn

19. GRAPH NO 8. THE KNOWLEDGE ABOUT THE LEVELING
EXAMS CALLED TOEIC OR TOEFL.
70%
30%
Yes
No

20. CHART NO 10. THE LANGUAGE MOST USED FOR
PUBLICITY.
100%
0%
Spanish
English
Portuguese
Mandarin

21. GRAPH NO 12. THE FRUSTRATION A PUBLICIST FEELS
WITHOUT A GOOD ENGLISH ACQUIRED AT UNIVERSITY.
50%50%
0% 0%
Too much
Much
Little
Nothing

22. conclusions
• TOEIC, the TOEFL, the IELTS. This exam is divided into
different parts based on the different skills.
• Most of the publicists at least have heard about these
entities. It is not considered indispensable.
• It is hard to achieve a link but not impossible.
• They have to learn by their own.

23. conclusions
• The methodology that is used to teach any
language in Costa Rica.
• The fear, they do not like to try something new
in front of someone else; or even the
motivation.
• The own motivation to learn and improve.

24. COST OF THE STUDY
ARTICLE COST PER
UNIT
QUANTITY TOTAL COST
(COLONES)
TOTAL COST
(DOLLARS)
Photocopies 15 271 4.065 7.52
Printing 100 280 28.000 51.85
Transportation 730 (litter) 55 40.150 74.35
Professional
hours
16.000 (hour) 200 3.200.000 5871.55
TOTAL 3.272.215 6004.06
Source: Fallas, Lizeth, 2014.
Rate Exchange BCCR 545.00, December 22nd, 2014.

25. recommendations
• Motivation from the English teachers.
• The use of a specialized workshop for
publicists.
• The English programs of the universities
should be thought for publicists especially
with the kind of vocabulary they need;
activities and practices appropriated for them.

26. recommendations
• Good English teachers.
• To keep the motivation.
• To improve the English programs and the
methodology.

27. PROPOSAL OF AN ENGLISH LEVELING
WORKSHOP TO FACILITATE THE JOB
PLACEMENT FOR STUDENTS OF PUBLICITY

28. General objective
To develop a proposal focused to community in
order to offer English courses specially designed
for publicists.

29. Specific objectives
• To prepare the logistic part of the workshop.
• To develop the communication with the
market.

30. This is a practical workshop for publicists in
order to improve their knowledge and help
the job placement.

31. Proposal
• Introductory reflection
• Warm up
• Clack
• Individual activity
• Group activity
• Round table
• Presentation

32. evaluation
Rubrics 1 2 3 4 5 6 7 8 9 10
1. Enthusiasm to learn
2. Grammar
3. Pronunciation
4. Work as a team
5. Work individually
6. Management of the topic
7. Interest to accomplish with tasks
8. Motivation to get new knowledge
9. Apply the new knowledge
10. Quality of the results
Total:

33. Comunication plan for the workshop
• The workshop needs the help of an
association able to gather people interested
in.
• «Comunidad».

34. «comunidad» association
COMMUNITY ASSOCIATION OF BUSINESS OF
COMMUNICATION OF COSTA RICA
• The agencies affiliate there.

35. MISSION
• Support and promote the industry of commercial
communication, professional development of its
members and the strengthening of companies.
VISION
• Being a relevant business group for the
communications industry and the country.
GENERAL OBJECTIVE
• Stimulate creativity and promote it as inspiring courage
and detonator of positive results for our partners,
customers and the development of our organizations.

36. Cost of the proposal
DESCRIPTOR COST PER
UNIT
QUAN
TITY
COST
(COLONES)
COST
(DOLLARS)
Printed and copies of
the worksheet of
students
100 black
and white
7 700 1.28
Whiteboard markers 700 7 4.900 8.99
Chalks 600 2 1.200 2.20
Professional hours to
train the instructors
16.000 5 80.000 146.78
TOTAL 86.800 159.25
Source: Fallas, Lizeth, 2014.
Rate Exchange BCCR 545.00, December 22nd, 2014.

37. Impact of the proposal
• Teacher’s impact
• Student’s impact
• Publicity agencies impact

38. Other study based on this research
• The implementation of the use of computers
as a tool during the English courses at
universities for students of publicity.
• The barriers of fear that students face during
the university when learning English in English
courses.

39. Other study based on this research
• The improvement of the methodology used at
universities to teach English.
• To study the interest publicists have to take
advantage of English courses in order to close
the gaps.

40. THANKS