Express Career & Education Expo 2013

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Express Media Group and MassComm Solution Islamabad are organizing First Combined Educational and Career Expo in Pakistan

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  • What is two ‘Ds’
  • It needs a little more explanation
  • Express Career & Education Expo 2013

    1. 1. Conceptual & Execution Framework by
    2. 2. The Expo FrenzyOur Eyes have always stumbled upon the all too familiar terms like:• Educational Expo• Job Fairs
    3. 3. The ImpactAcademy-Industry divide gets wider• The academic world keeps gettingcluttered with fence sitters resulting in:– Diluted impression varsities– Poor self cognizance of individuals– Disproportionate Input-output ratio• The industry faces recurrent challenge of:– Skills retention– Motivation– Loosely aligned workforce
    4. 4. The Sorry PlightWhy Current Practices of Job Fairs orEducation Expos don’t yield desire results ?– Education expos are primarilyinitiated, sponsored or spearheaded byPakistani agencies for international studiesonly– Only a select group of students tends toparticipate in the expos; that too in amundane fashion– The expected footfall on the stalls ofagencies and universities is way less thanexpected counts and quality– Job fairs are again either limited by hostinstitution premises or narrow employers’presence undermines its potential– At the end of the day, the venture turnsout to be sheer failure and ROI matrixportrays a depressive picture
    5. 5. The Solution3 key reasons which keep us distinct from Run of The Mill?It’s not a skewed approach towardsone coordinate (either students orindustry or universities) of thepicture rather an all encompassingdiameter to cater all concernedstakeholdersIt ensures maximum presence andparticipation of students owing tovery interesting activities andfestivitiesA pre-event preps and hype buildingin association with partneringorganizations and institutions withmaximum engagement of studentsand academics
    6. 6. the BIG ideaMeet the Edutainment ExpoExpressEducationand CareerExpoEducational &Career Planning(ECP)Job Fair(JF)VentureCapitalistCorner(VCC)Fun & Frolicwith Friends(FFF)Book Fair (BF)
    7. 7. the BIG ideaE d u c a t i o n a l & C a r e e r P l a n n i n gIssues:• Clichéd phrase•Un/under employment•The calibration or lack of it•The disconnect of the two ‘Ds’Turnarounds:•Depicting institutes deliverables•Academic ranking•Industrial ranking•Counseling sessions•International perspectives
    8. 8. J o b Fa i rIssues:•‘Skill Hunt’ takes a back seat•Resume drop box eclipses bins•Market realities not depictedTurnarounds:•Aptitude tests•EQ tests•Presentations / Interviews•OTSSA (on the spot skills assessment)•Market/Industry trends•Talks/FGDs on local and global placementchallenges and opportunitiesthe BIG idea
    9. 9. Ve n t u r e C a p i t a l i s t C o r n e rIssues:• The best ideas by the future leaders neverreached out to those who can harbor itThe concept:•Tapping the innovative minds•Showcasing multiple brainchild•Money meets the minds•National deliverables of local marriagesthe BIG idea
    10. 10. Bringing them togetherThe ‘SIA’ CombinationGive Students the flavours ofthe offered programs andtaste of the industriesGive Industry an ocean ofskilled minds to choose fromGive Academia a broader andmore vibrant platform toposition themselves
    11. 11. EducationalExpo PavilionCareer ExpoPavilionBooksPavilionStudents’ProjectPavilionCulturalActivityPavilion
    12. 12. One for All – All in One• The academia will show case theirdeliverables to the would be managers oftomorrow who would then be betterarmed to make their choice!EducationalExpo Pavilion(EEP)• Life comes from colours and colours comefrom festivity. This end will show off multicultural Pakistan and inject the soul in theoccasion!CulturalActivityPavilion (CAP)• Innovation defies chronological age! Theinventor meets the capitalist here! Letsput in our share in transforming Pakistan’seconomy from agro to knowledge based!Students’ActivityPavilion (SAP)
    13. 13. One for All – All in One• The employment generators would haveaccess to a wide array of aspirants full ofzest to incept their professionalbeginnings while the first fliers will feelthe industrial vibes!Career ExpoPavilion(CEP)• Quality reading is instrumental forsuccess. To quench the thirst of voraciousreaders and to stimulate the habitamongst others the event is enrichedwith stalls of leading book vendors fromacross Pakistan.BooksPavilion(BP)
    14. 14. Goodies of Educational Expo Pavilion (EEP)Positioning Multiple Disciplines• Medical• Law• Engineering• ICT• Business Management• Commerce• Marketing• Fashion Designing• Social SciencesProfessional Deliverables• Domestic market scenario• International market scenario• Profession life span• ROIs• Geographical correlations• Specific challenges & opportunitiesUniversity Positioning• Best performing departments• Centre of Excellence• Frequency of faculty publications inacademic journals of international repute• Infrastructure• Pupil ranking methodologies• Researches• Market absorption rateInternational Outreach• Consultants Profiling• Authenticity checks• Tips to avoid pitfalls
    15. 15. Goodies of Career Expo Pavilion (CEP)Market trends• Companies’ business model• Critical analysis of products &services• Sales performance & projectiondata• Origin issuesCalibration• Candidate’s aptitude & job’srequirements• Instant mutual evaluation• Corporate cultural assessments• Key note speakersNetworking• The young minds get a platformto get thick• The headhunters get easieraccess to broader talent
    16. 16. Goodies of Students’ Activity Pavilion (SAP)Projects• Innovative ideas in action• Sparks for startups• Unexplored opportunities forcompanies• Value additions to their productsInvestors• Knowledge based investment• Exponential margins• High virtues of mentoringNational Positioning• Image based on intellectualproperties• Propagation of patent culture• ‘Made in Pakistan’ branding
    17. 17. Goodies of Cultural Activity Pavilion (CAP)Performing Arts• Battle of Bands• Drama Competition• Singing Competition• Group Dance Competition• Comic PerformancesFashion Extravaganza• Fashion Designing• Modeling & Fashion Photography• Bridal Competition• Fashion ShowVisual Arts• Graphic Designing• Photography (Landscape)• Painting• Students’ Crafts & Sculptures• Documentary/Short FilmsLiterary Competition• Declamation Contests• Ad Campaign Competition• Brand War• Innovative Business Ideas
    18. 18. Goodies of Books Pavilion (BP)There are no betterGOODIES than thebooks themselves!
    19. 19. Lets not forget to please our stomach!The Food Cornerwill serve uswith the mostsumptuous mealavailable intown
    20. 20. Media HypePublicity Mediums
    21. 21. Publicity Outreach Plan Advertising campaign inclusive of print &Electronic campaign to grab public attention City Branding with Banners , streamers, billboards, posters, flyers Special packages on TV channel Testimonials of celebrities which enlighten itssignificance Event Website Newspaper advertisements SMS marketing Internet marketing on all social websites toattract youth
    22. 22. UniversitiesCollegesSchool systemsEducational consultantsCareer counselorsResearch InstitutesPublic SectorInstitutes/DepartmentsMultinational and NationalCompaniesProposedSponsors
    23. 23. Pak China Friendship CenterDate : 29th – 30th May 2013
    24. 24. Brand Activation OpportunityBIG & IMPACTFULA three tiered brand activation opportunity will beavailable for sponsoring brands owners:To ensure theparticipation ofstudents andyouth, a massiveCampus Activationwill be undertaken.Two BrandAmbassadors (OneMale & OneFemale) will bedeputed onbranded kiosks forregistration ofstudents in variousactivities and pre-qualifying rounds ineach campus.For hype building, apre-launch campaignwith city brandingwill be in place.Consisting of teasersand soft launchappetizers, this pre-launch will include allOOH means to reachout to maximumtarget audience inalliance with CDAThe third tier ofbrand activationopportunity willrevolve around fullthrottled launchcampaign with citybranding and venuebranding. It mayinclude any novelidea for maximumvisibility andengagement fromthe sponsoringbrands.
    25. 25. • Full Page color advertisement and full page write up in daily Express Special Reports of event , Islamabad edition only• Full Page color advertisement and full page write up in Express Tribune Special Reports of event , Islamabad edition only• Event promos with sponsors name at Express News.• 7 seconds tail in Express News advertisement of the exhibition• Logo will be incorporated in promotional activities and in exhibition advertisements• Namelogo on all marketing material (200 banners & 1000 streamers,25 standees, 1000 posters)• Name and logo in inaugural & closing ceremonies and activities.• Corporate namelogo on backdrop of all ceremonies, and all venue branding material.• Namelogo on all venue branding like entry gate, streamers on inside polls, advertising banners at outside wall and entry points.• Acknowledgment of sponsorship during event ceremonies and announcements.• Permission for distribution of promotional material along with giveaways.• Name on all passes of the event.• CEO/Director participation in ceremonies as guest of honor and interview in Daily Express• Stall Description: 27 Sqm. Octonom stall, 04 Nos. counters, 8 Chairs along with 12 spot lightsPackage CostRs.800,000Platinum Package
    26. 26. • Half Page color advertisement and Half Page write up in Daily Express Special Reports of event, Islamabad edition only• Half Page color advertisement and Half Page write up in Express Tribune Special Reports of event, Islamabad edition only• Logo of Gold sponsor will be incorporated on venue branding• Corporate Name/logo on backdrop of ceremonies• Name/Logo on all venue branding like Entry Gate, Streamers on inside poles, advertising banners at outside wall and entrypoints.• Acknowledgement of sponsorship during event ceremonies and announcements• Permission for distribution of promotional material along with giveaways• Name on all passes of the event.• CEO/Director participation in ceremonies as Special Guest• Stall Description: 18 Sqm. Octonom stall, 03 Nos. counters, 6 Chairs along with 8 spot lightsGold PackagePackage CostRs.400,000
    27. 27. • Quarter Page color write up in Daily Express Special Report• Quarter Page color color advertisement in Daily Express (Islamabad) Special Report• Quarter Page color write up in Express Tribune Special Report• Quarter Page color advertisement in Express Tribune (Islamabad) Special Report• Permission for distribution of promotional material along with giveaways• CEO/Director Participation in ceremonies as special guest• Stall Description: 9 SQM Octonom stall, 02 Nos. counters, 4 Chairs along with 6 spot lightsSilver PackagePackage CostRs.200,000
    28. 28. • 20 cm x 3 col. color advertisement in Daily Express (Islamabad) Special Report• 20 cm x 3 col. write up in Daily Express Special Report• 20 cm x 3 col. color advertisement in Express Tribune (Islamabad) Special Report• 20 cm x 3 col. write up in Express Tribune Special Report• CEO/Director participation in ceremonies as special guest• Distribution of promotional material along with giveaways• Stall Description: 9 SQM Octonom stall, 01 Nos. counter, 2 Chairs along with 3 spot lightsBronze PackagePackage CostRs.130,000
    29. 29. Events and Training SessionsOnline Job Board• Companies online job posting andresume collectionCompetitions• Software competitions• Education• Online Education Promotion• Work from home trainingsBrightSpyre Activities1 million members

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