Anne Fishman is an experienced higher education administrator and communications consultant. She has over 25 years of experience providing strategic communications and marketing for universities, including Tufts where she led communications for the School of Arts and Sciences. She is skilled in strategic planning, brand development, website management, and increasing applications, donations, and media coverage for institutions. Currently, she runs her own integrated marketing firm, .edu Integrated Marketing, advising colleges on positioning and communications.

1. ANNE FISHMAN
617.872.2273 • affishman@gmail.com • http://www.linkedin.com/in/annefishman/
611 Washington Street • Newton, Massachusetts 02458 • 200 Cabrini Boulevard, New York, New York 10033
• Creative, results-oriented senior administrator in higher education with deep experience building offices of
communications, providing on-going counsel to executive leadership, building coalitions across schools, &
leading cross-functional teams within the cultures of shared governance.
• Adept in the planning & delivery of an array of services to complex, matrix-based organizations including
needs assessment & strategic planning: developing structures, processes, institutional identity, visual, & editorial
branding, budget oversight & projection, competitive analyses & market segmentation, products & marketing
plans; responsible for project & management, the integrated communications arts (publications, websites, CMS,
social media, mobile applications, video production), PR, crisis communications.
• A quick study, bringing mature judgment & practical, collaborative problem solving & change management
acumen to the critical matters affecting higher education today.
EXPERIENCE
Director of Communications, Tufts University, Medford, Massachusetts, 2008-2013
Provided strategic and operational communications—internal and external—for faculty and administration in
the School of Arts and Sciences. Member of senior leadership team responsible for setting strategic direction and
managing daily operations of academic programs, admissions, and student affairs (undergraduate and
graduate). Introduced best practices. Developed multi-year strategic plans and projections. Managed high
visibility projects with sizable budgets and upwards of 8 FTEs across schools. Managed crisis communications.
• Spearheaded new initiatives and managed A&S social media strategies increasing participation in LinkedIn from 300 to
1,100 and increasing Twitter feed to 458 followers in approximately 1 year with a total of 5,200 tweets; GradMatters blog
reaches national educators.
• Pioneered first identity project for the Graduate School of Arts & Sciences resulting in a new brand. Created a family of
recruitment materials including viewbook, 35 program brochures, postcards, and banners. Increased applications by 12
percent in the first year. Received Communications Concepts Apex One of Kind Marketing 2010 Award for Publication
Excellence. Assumed leadership of Alma Matters, alumni magazine for GSAS.
• Conducted in-depth analysis of recruitment practices of 15+ professional master’s and doctoral programs. Developed
new applications processes and paradigms from inquiry to yield. Introduced new tracking system.
• Directed three-school website CMS/redesign initiative. Persuaded deans of need, projected 3-5 year budget and staffing
plans. Hired and managed vendors. Directed cross-functional team.
• Promoted news, programs, events, services, and accomplishments through print, on the web, and through PR. Identified
and provided stories, developed press releases and pitches, in conjunction with central staff, resulting in media
placements in national print and broadcast media. Vetted stories for placement. Worked directly with faculty on feature
stories and op-eds. Dual report to the school’s dean and the senior vice president of external relations.
• Selected as A&S leadership team representative to university-wide strategic planning committee focused on online and
digital education opportunities and for Standard 10 NEASC accreditation self-study. Key writer.
CEO, .edu Integrated Marketing, Newton, Massachusetts; New York, New York 1998-2008; 2013-present
Provide expertise in marketing, branding, alumni and advancement communications, and media relations.
Develop and implement integrated marketing plans. Garner media attention and manage press and crisis
communications. Position organizations. Audit communications functions, marketing activities, and identity
programs. Partner with senior leadership from educational institutions, Internet start-ups, and businesses.
Provide college admissions consultation services. Blog on issues facing higher education, marketing, and
communications to an international audience. Manage (d) 2 FTE, consultants, and freelancers as projects require.
• Selected clients included Randolph-Macon College, Charles River Associates, Adheris, Inc., salary.com,
Intercontinental Energy Company, pick.city.com, Hadassah Organization for Women, Ahava Cosmetics,
Community Training and Assistance Centers, the National Education Association Foundation for the
Improvement of Education.
• Directed efforts of in-house team at the Massachusetts Institute of Technology. Developed rationale for institution-
wide adoption of graphic and editorial elements in signage and marketing collateral resulting in new graphic identity
and visual standards. Developed content for the MIT Sloan School of Management website. Assessed communications
for MIT Alumni Association recommending structures and staffing for meeting ongoing communications needs.
• Integrated the design, editorial, and PR functions at Pratt Institute. Assessed talent. Hired consultants.
Introduced editorial standards and integrated marketing program. Increased media attention 100 percent,
from major national print and broadcast outlets. Giving increased by 7 percent in year one and another 5

2. Anne Fishman, Page 2
percent in year two. Applications increased by 20 percent over a two-year period. Served as spokesperson
and managed relations with NYC and national press.
Communications Consultant, Springfield College, Springfield, Massachusetts, 1995-1998
Advised senior staff on institutional positioning. Served as spokesperson. Revamped the communications
function. Recommended structures, budgets, procedures, staffing. Managed PR and publications, supervising 5
FTE, consultants, and freelancers.
• Delivered 3 major reports: Marketing Springfield College, Directions for an Office of
Communications at Springfield College, and An Assessment of Communications.
• Identified key messages and visual concepts to enhance brand equity. Created newsletter
to inform internal audiences and build community. Developed new graduate viewbook and brochures
to increase inquiry base. Produced alumni magazine.
Director of Communications, Mount Holyoke College, South Hadley, Massachusetts, 1992-1995
Communicated the mission, values, and achievements of the college through proactive PR, publications,
electronic media, and special events. Positioned the college on key issues. Assessed talent of staff; restructured
and reorganized. Pioneered use of cross-functional teams.
• As first communicator on senior team, established overall direction of College. Introduced
marketing communications as integral to reaching goals. Responsible for $1M budget.
• Delivered major report, Marketing Mount Holyoke College.
• Directed 8 FTE and stable of consultants/freelancers producing collateral for 2 successful annual funds
campaigns and recruitment materials resulting in increased inquiries, yield, and a more qualified applicant pool.
Increased media attention by 75 percent (New York Times, Boston Globe Magazine, LA Times, USA Today).
Editorial Director, Northeastern University Publications, Boston, Massachusetts, 1986-1991
Provided marketing and communications counsel and produced publications and collateral for internal and
external constituencies. Directed creative elements of projects consistent with mission and client needs, produced
award-winning marketing collateral, delivered on time and within budget. Managed 6 FTE, stable of freelancers.
• Established criteria for editorial components of 150 collateral and 800 stationary projects per year, billing clients in excess
of $1.2M. Proposed centralizing publications estimated to save $5M, eliminate redundancy, and ensure consistency.
• Wrote speeches and op-ed articles for university president placed in the Boston Globe.
• Initiated and taught courses university-wide in writing, editing, and producing newsletters.
EDUCATION
• Harvard University Graduate School of Education, Master of Education
• University of Chicago, Master of Arts, English Literature
• Brandeis University, Bachelor of Arts, English Literature, magna cum laude
PROFESSIONAL MEMBERSHIPS
• Council for the Advancement and Support of Education
• Public Relations Society of America
• National Association of Professional Women