2. COPERATE BLOGGING
DEFINITION of cop blog in IT:
Corporate Blogs that are created and sponsored
by corporate entities.These blogs provide
postings from employees of the organization
delivering information and insight relating to
the company, their products, and issues that
impact the company. .
3. COPERATE BLOGGING
DEFINATION NO 2:
Corporate blog is a blog that is published and
used by an organization, corporation, etc. to
reach its organizational goals.
The advantage of blogs is that posts and
comments are easy to reach and follow due
to centralized hosting and generally
structured conversation threats.
4. Types of corporate blogs
There are the further types of corporate
blogging.
Internal blogs
External blogs
Popularity
5. DETAIL TYPE OF COPRATE BLOGGING
1 INTERNAL BLOG:
An internal blog, generally accessed through the
corporation's Intranet, is a weblog that any
employee can view. Many blogs are also
communal, allowing anyone to post to them.The
informal nature of blogs may encourage:
Employee participation
Free discussion of issues
Collective intelligence
Direct communication between various layers of
an organization
6. Internal blogs may be used in lieu of meetings and e-mail
discussions, and can be especially useful when the people involved
are in different locations
2 External blogs
An external blog is a publicly available weblog where company
employees, teams, or spokespersons share their views. It is often
used to announce new products and services (or the end of old
products), to explain and clarify policies, or to react on public
criticism on certain issues.
External corporate blogs, by their very nature, are biased, though
they can also offer a more honest and direct view than traditional
communication channels. Nevertheless, they remain public relations
tools.
Corporate blogs may be written primarily for consumers (Business-to-
consumer) or primarily for other businesses (B2b). Certain corporate blogs
have a very high number of subscribers.The official Google Blog is currently
in theTechnocrats top 50 listing among all blogs worldwide.The number of
subscribers, blog comments, links to blog posts, and the number of times a
post is shared in other social media are indicators of a blog's popularity,
potential influence, and reach.
7. 3)Popularity
Whether external or internal, blogs are not
new to the corporate world. More than 12%
of the Fortune 500 companies blog externally.
Market research done in the first half of 2006
indicated that 34% of large companies had
established weblogs. Another 35% planned to
do so by the end of 2006, thus bringing the
total to nearly 70%.
8. Policies in corporate blogging
Before you can develop a policy, you need to
define the company's overall attitude toward
social networking. Is it something that you
consider to be a strictly personal activity,
which should be generally restricted -- like
personal phone calls and visits from family
members -
9. Identifying oneself as an
employee of the company
If social networking users identify themselves
as employees of the company, your policies
should require that any personal blogs and
other personal posts contain disclaimers that
make it clear that the opinions expressed are
solely those of the author and do not
represent the views of the company.
10. Referring to clients, customers,
or partners
Your company's relationships with clients,
customers and partners are valuable assets
that can be damaged through a thoughtless
comment. Even a positive reference could be
picked up by a competitor and used to your
company's disadvantage.Your social
networking policy should make it clear that
employees are not to reference any clients,
customers, or partners without obtaining
their express permission to do so.
11. CAN WE ACCESS THE POLICIS IN
COPRATE BLOGGING….
Yes we have to done policies in our
organizational personal data or personal
information…