This PPT cover a brief about Blogging and Article writing and use of technology to promote it.

1. Application of
Technology in
Blogging &
Article Writing.

2. HELLO!
I am Rahul Kandiyal
and
Let’s start.
2

3. What are going to learn.
Technology for blogs & articles.
You will be learning about various platforms whish are
used to promote your content & also how to use them to
get maximum results.
3
Blogging & Article writing.
By the end of this session you will be familiar
with blogging & article writing.
It will also cover popular blogging platforms and
how to use them.
Critical strategies to follow while writing a blog
or article.
And some examples of some famous student
blogs.

4. BIG CONCEPT
Blogging & Article Writing
4

5. What is blogging.
Introduction and brief history.
5
1

6. “▰A blog is a website or part of a site that contains
regularly-updated content about one or multiple
topics. The term is short for “web log,” which
means to log information on a website.
▰The content on a blog usually comes in the form of
articles on individual web pages called blog posts.
▰On the blog’s homepage, you may find a collection
of posts presented in reverse chronological order –
from the latest to the oldest.
6
6
Introduction

7. “▰The term "weblog" was coined by john Barger on December
17, 1997. The short form, "blog", was coined by Peter
merholz , who jokingly broke the word weblog into the
phrase we blog in the sidebar of his blog Peterme.com in
April or May 1999.Shortly thereafter, Evan Williams at Pyra
Labs used "blog" as both a noun and verb ("to blog",
meaning "to edit one's weblog or to post to one's weblog")
and devised the term "blogger" in connection with Pyra
Labs‘ Blogger product, leading to the popularization of the
terms.[13]
7
History

8. Article Writing – Concept & Application.
▰ An article writing is a kind of writing that is written to reach a
massive audience with the help of the press. In the case of
article writing, the press refers to publishing houses of
newspapers, magazines, journals, etc. Writing a newspaper
article, or writing a magazine article is not easy. It requires a
lot of research and writing skills. It is written in such a way that
it can inform the mass about a certain topic. The main aim
of the writer here is to bring some difference in the world by
changing the views of the people through article writing.
8

9. Magazine/News Paper
Article.
An article or piece is a written
work published in a print or
electronic medium. It may be
for the purpose of
propagating news, research
result etc.
Types of Articles
SEO based Articles Writing.
An SEO article educates,
informs and/or entertains your
target audience with expertise
and quality. An SEO article is
also optimized for search
engines so that it has a better
chance of getting on Page 1 of
the search results.
9

10. Other forms of Atricles.
▰ Online article for
Websites
It may or mat not be
focused for generating
traffic. Can be posted
to engage visiters.
▰ Free Lance Article
Writing.
When article is written
for a cliet without
knowing the purpose
of article.
10

11. Difference Between Blogs & Articles
▰ A blog post is published within a blog on a website while an article is
published anywhere else, including newspapers, magazines and
other traditional paper style media (including the online versions
like Times of India, Hindustan Times, Amar Ujala etc.
▰ Blog posts are actually a new form of writing while articles have been around for
hundreds of years.
▰ Blog posts are posted in reverse chronological order (most recent first)
while articles are time stamped on their publication date and not in a particular order.
▰ A blog post is usually written from a personal perspective based on opinion, can
include facts or information however it is based on experience and includes more
personality. An article is typically written to convey facts, information, news and
unbiased perspective.
11

12. Continued….
▰ The length of a blog post is generally much smaller than an article, starting at anywhere
from 250 words (often a snippet of another writing and links to the full article) to 5000
words (not usual). An article is often much more in-depth and starting at the 2500 word
range exploring every facet of the topic with no real objective for linking.
▰ The purpose of a blog post is to create authority status, lead generation and build SEO
ranking, by including many links, internal and external and to create an objective to
keep a visitor on a site for as long as possible by frog hopping them around post to post
or to lead generation landing pages and even products. An article’s objective is to
provide the topics information in full description with little to no actionable objective.
▰ The language of a blog post is informal and can include more personality and even
slang, while an article is read in a more formal manner.
▰ The structure of a blog post is very flexible, with short sentences, fragmented sentences,
many dot-dot-dot’s and even exclamation marks to emphasize reader exaggeration
and interest. Articles tend to be less dramatic and much more proper grammar.
12

13. Let’s Explore
More!
13

14. 825.30 million
That’s the number of interner users in India in Dec 2020
14

15. Volumes & Numbers in World Wide Web.
15
448.0 millio
n social
media users
in India in
January
2021.
Growth Rate
3.7 % per
year.
1.10 billion
mobile
connections
in India in
January
2021.

16. How people use internet?
16

17. Popular Blogging Topics.
▰ How To Guides - WikiHow
became insanely popular
based on how-to articles
alone.
▰ Politics
▰ Recipes
▰ Beginner guides –
Technology blogs.
▰ FAQ’s – Frequently asked
Questions.
▰ Interviews
▰ Personal stories
▰ Product reviews – Blogs,
Articles, Videos.
▰ Mobile phones reviews
▰ Troubleshooting Guides.
▰ Life Advice
▰ Fashion Advice
▰ Travel – Most popular
these days
▰ Memes
▰ Upcoming Events
▰ Tech Support
▰ Gifts ideas
▰ Info graphics & Images
▰ Fitness
17

18. Popular Blogging Platforms.
▰ WordPress.org
▰ Web.com
▰ Wix
▰ HubSpot CMS
▰ Gator
▰ WordPress.com
▰ Blogger
▰ Tumblr
▰ Medium
▰ Squarespace
▰ Ghost
▰ Weebly
18

19. VLogging
Most Popular Platform for Earning.

20. Introduction.
▰ Vlogging (short for “video blogging”) is the
daily practice of capturing and sharing vlogs
characteristically featuring a vlogger
shooting themselves at arm’s length
throughout their everyday activities.
20

21. VLogging Platforms
▰ Facebook
▰ Youtube
▰ Instagram
▰ Snapchat
▰ Periscope
▰ Vimeo
▰ Meta cafe
21

22. Ideas for Vlogging.
▰ Film a whiteboard video
▰ Offer tips and tricks
▰ Get behind-the-scenes
▰ Record a time-lapse
▰ Tell a story
▰ Make a parody
▰ Shoot a publicity stunt
22

23. Who Can do
Blogging & Article
Writing.

24. To mention a few.
▰ Tech Savvy
individuals
▰ Artists
▰ Travel enthusiasts
▰ Vloggers
▰ Influencers
▰ Fashion Experts
▰ Teachers/Professors
24

25. Some popular blogs by Students.
▰ https://collegeinfogeek.com/blog/
▰ https://schoolhabits.com/
▰ https://blog.internationalstudent.com/
▰ https://www.savethestudent.org/
▰ https://flashlearners.com/
▰ https://www.studentuniverse.com/blog/
▰ College Fever
▰ https://blog.studentlifenetwork.com/
For More details you may visit - https://rigorousthemes.com/blog/best-student-blog-
examples/ 25

26. Why Blogging, Vlogging. Articles Writing is
Important.
▰ Blogs create content- New pages to websites & fresh content.
▰ Blogs allow you to introduce keywords, great for Search Engine
Optimisation (SEO)
▰ Blogs allow you to update your content regularly
▰ Develop a personality for your brand and your website
▰ Blogs give you a voice to inform your customers and peers
26

27. Continued…
▰ Opportunity share and talk about on your social media channels
▰ Blogs encourage third party links
▰ Blogs drive traffic you wouldn’t otherwise get.
▰ Blogs give you a contact point at the prime part of the Digital
Marketing process and the path to purchase
27

28. Strategies for a Successful Blog.
▰ Create Different Content Formats. – Use Images, info
graphics, videos in your blogs.
▰ Write for people – well researched & unique content.
▰ Stick on One Niche.
▰ Be an Expert in Keyword Research.
▰ Valuable information
▰ Content Distribution
▰ Pillar Content – Create high quality similar content
▰ Treat blogging as your Business.
▰ Create a Brand. 28

29. Tech Platforms to promote blogs and articles.
▰ Facebook
▰ Youtube
▰ Instagram
▰ Email marketing
▰ Whatsapp
▰ Quora
▰ Twitter
▰ SEO
29

30. 30
THANKS!
Any questions?
You can find this PPT on Slideshare.com
Contact me @ rahulkandiyal@doonbusinessschool.com
Mobile - 8449246693