Theories of Communication

1. THEORIES OF COMMUNICATION
Prepared by,
Mrs. Rijo Lijo.

2. INTRODUCTION
 Related to management:
 The decibal theory.
 The sell theory.
 The minimet theory.

3. THE DECIBAL THEORY:
 The decibal theory:
 It argues that the best way to get the
message across is to state one‘s point loudly
and frequently. its effectiveness over a period
of time is nil, but many of us still need to be
reminded that shouting only makes poor
communication louder.

4. THE SELL THEORY:
 The sell theory:
 It lays down that the total burden of
communication is on the communicator while
the receiver is passive and pliable. One of
the problem created by this approach is that
it tends to increase the barriers between the
individuals and thus reduces the chances of
hearing each other.

5. THE MINIMET THEORY:
 The minimet theory:
 It assumes that the receiver probably is
not much interested in what is being
communicated. By telling an individual what
he needs to know, he will have little to object
and little to question.