2. Etymology of the word ‘Communication’
The English word ‘Communication’ is derived from two
Latin words ‘Communis’ & ‘Communicare’ which mean
to make common, to share, to transmit and/or to
interact.
3. Communication
Communication is any means by which thought is
transferred from one person to another.
- Chappel & Read
Communication is a process by which information is
transmitted between individuals and/or organizations so
that an understanding response results.
- Peter Little
7. Exercise to notice difference in
perception
When you watch a film with friends, make a point of talking
about it afterward and listen to how each person perceived
aspects of the film.
Ask them each to describe it in ten words or less. Did they
use the same words? Did you see it the same way, or
differently? Did you catch all the points, frames of reference,
values, or miss any information? What does this say about
perception?
8. Exercise to notice difference in
perception
Think of a time when you misunderstood a
message. What was your psychological state at the
time? Do you think you would have understood the
message differently if you had been in a different
psychological state?
Think of a time when someone misunderstood your
message. What happened and why? Share and
compare with classmates.
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15. Class Discussion on The Communication Process
for Written Examination of a Student through
Student Perspective
16. Feedback
Feedback is response to communication. It
indicates the effectiveness of communication and
can be used to modify future communication.
Types of Feedback
1. Descriptive
2. Evaluative
3. Prespriptive
17. Levels of Feedback
Task or Procedural Feedback
Relational Feedback
Individual Feedback
Group Feedback
18. Business Communication
It is a process which involves the transmission and accurate
replication of ideas to stimulate actions to attain
organizational goals.
- W. G. Scott
The sharing of information between people within an
enterprise that is performed for the commercial benefit of the
organization. In addition, business communication can also
refer to how a company shares information to promote its
product or services to potential consumers.
20. The Need For Business
Communication in Corporate Global
World
Big Size of Organizations / Complex Organizational Structure
Helps manage Human Relations
Consumerism
Forms the basis for decision-making.
Helps in proper planning and co-ordination.
Improves the morale in an organisation.
Helps in achieving increased productivity at lower costs.
Efficacy - the ability to produce a desired or intended result.
Efficacy means effectiveness, i.e. the ability of something, e.g. a medicine, to produce the results you want. Efficiency means ability to do something well without a waste of time or money, e.g. I was impressed by her efficiency in this project.
Ask students to form groups of 4 and prepare a communication process for the above mentioned situation.
