A model of communication

1. AND
JUNE Media and
Information Literacy
MALCOLM MACLEAN
WESTLEY
MACLEA
N’S
BRUCE WESTLEY
Model of Communication

3. PROPONENT

4. • (1913-2001)
• Co-founder - University
College of the University of
Minnesota
• Director of University of
Journalism School (1967-
1974)
MALCOLM MACLEAN
 (1915-1990)
 Teacher-
University of
Wisconsin
(1946-1968)
 Creators of
journalism
studies
BRUCE WESTLEY

5. • Newcomb (AXB)
Model
 Theodore Newcomb
 Purpose: “social
relationship and
social equilibrium”
 Simultaneous
orientation in a two
way communication

7. MODEL

8. ENVIRONMENT
AUDIENCE
GATE KEEPER
SENDER

10. BENEFITS

11. BENEFITS
•Concept of feedback
•Improves message formation
•Considering factors
•Interpersonal and Mass
Communication
•Descriptive
•Predictive Model

13. CRITICISMS

14. CRITICISMS
•Complexity
•2-dimensional
•Barriers of communication

16. CONNECTION TO MI

17. CONNECTION TO MEDIA AND INFORMATION LITERACY
• Documentation
• Printed media
• Social media
• Mass media
• Technology

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