Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

What Is Hyperlocal Journalism

4,238 views

Published on

a short presentation describing what makes hyperlocal journalism online.

Published in: Education, News & Politics
  • I think the presentation missed the class of hyper-local but everywhere - sorta like a notice-board at every latitude and longitude on earth searchable and aggregatable to a location in an instant.

    Please see http://www.localbyus.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

What Is Hyperlocal Journalism

  1. 1. What is hyperlocal journalism? <ul><li>A form of “citizen journalism” that focuses on local stories vs. national events. </li></ul><ul><li>Can come from established news organizations or people outside of journalism establishment. </li></ul><ul><li>Isn’t always “news” in the traditional sense. </li></ul>
  2. 2. Many different styles of hyperlocal <ul><li>Citizen-run enterprises </li></ul>
  3. 5. Many different styles of hyperlocal <ul><li>Citizen-run enterprises </li></ul><ul><li>Professional journalism </li></ul>
  4. 8. Many different styles of hyperlocal <ul><li>Citizen-run enterprises </li></ul><ul><li>Professional journalism </li></ul><ul><li>Hybrid citizen/professional </li></ul>
  5. 11. Many different styles of hyperlocal <ul><li>Citizen-run enterprises </li></ul><ul><li>Professional journalism </li></ul><ul><li>Hybrid citizen/professional </li></ul><ul><li>Aggregators </li></ul>
  6. 14. Many different styles of hyperlocal <ul><li>Citizen-run enterprises </li></ul><ul><li>Professional journalism </li></ul><ul><li>Hybrid citizen/professional </li></ul><ul><li>Aggregators </li></ul><ul><li>Solo sites </li></ul>
  7. 17. Many different styles of hyperlocal <ul><li>Citizen-run enterprises </li></ul><ul><li>Professional journalism </li></ul><ul><li>Hybrid citizen/professional </li></ul><ul><li>Aggregators </li></ul><ul><li>Solo sites </li></ul><ul><li>Legacy media </li></ul>
  8. 19. Various sites fill particular needs of communities <ul><li>1) Need for coverage in areas neglected by mainstream media </li></ul><ul><li>2)Detailed coverage of an issue or subject </li></ul><ul><li>3) Desire to share information and have dialogue with community </li></ul>
  9. 20. Choosing the CMS <ul><li>First considerations: </li></ul><ul><li>1) who will be using the site? </li></ul><ul><li>2) can it be customized if necessary? </li></ul><ul><li>3) can you upload video or audio? </li></ul><ul><li>4) discussion section? </li></ul><ul><li>5) can it grow with you? </li></ul>
  10. 21. Commonly used CMS for hyperlocal <ul><li>Wordpress </li></ul><ul><li>Moveable Type (more than Typepad </li></ul><ul><li>Drupal </li></ul><ul><li>Joomla </li></ul><ul><li>Scoopt </li></ul><ul><li>Proprietary CMS </li></ul>
  11. 22. Who writes these sites? <ul><li>Different levels of participation depending on the site </li></ul><ul><li>Citizens Welcome! </li></ul><ul><li>Some sites have small staff of professionals and/or train citizens </li></ul><ul><li>Comments only </li></ul>
  12. 23. How do they find you? <ul><li>Google loves small sites! </li></ul><ul><li>Use some old fashioned word-of-mouth marketing techniques—target “talkers” or “influencers,” giveaways </li></ul>
  13. 24. Do they make $$ <ul><li>Yes…some are starting to make money </li></ul>
  14. 27. Do they make $$ <ul><li>Yes…some are starting to make money </li></ul><ul><li>Some have gone bust (Backfence.com) </li></ul><ul><li>Others struggle </li></ul><ul><li>Others don’t care to make money </li></ul><ul><li>Money-making ability varies from region to region </li></ul>

×