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Full Presentaion

  1. 1. By Rebecca DiBona, Colby Eaton, Kalei Fowkes & Elizabeth Pape .
  2. 2. What & Why? <ul><li>Topic: Social Networking in Business, Communications, Government, & Academic Institutions. </li></ul><ul><li>We all use social networking recreationally & we’re curious as to how it was beneficial in other aspects of our lives. </li></ul>
  3. 3. Elements of our Topic: Social Networking in the Context of….
  4. 4. Business: Where do C-Suite Executives get their Information?      SOURCE: FORBES INSIGHTS, &quot;THE RISE OF THE DIGITAL C-SUITE&quot;THE EXPANDING B2B ONLINE UNIVERSE     Share of executives who judged source &quot;valuable” or &quot;very valuable
  5. 5. Business: Facebook <ul><li>104 million users in the United States </li></ul><ul><ul><li>Registration increasing by 250,000 per day since 2007 </li></ul></ul><ul><ul><li>People spend up to 17% of their time on social networks </li></ul></ul><ul><ul><li>58% of users have a household income of $60,000 or more </li></ul></ul><ul><li>Major target for businesses advertising products </li></ul><ul><li>Creating “fan” pages or groups that promote your business </li></ul><ul><ul><li>Newsletters/updates/links </li></ul></ul><ul><ul><li>Allow customers to talk about products </li></ul></ul><ul><ul><li>Opens up communication between businesses and customers </li></ul></ul>
  6. 6. Business: Twitter
  7. 7. Communications:
  8. 8. Government:
  9. 9. Government: How do they use Social Networking? <ul><li>Facebook </li></ul><ul><ul><li>EPA – Facebook Network </li></ul></ul><ul><ul><li>CIA – Uses Facebook group to invite students to apply for jobs </li></ul></ul><ul><ul><li> – Facebook fan page, public can become fan, post videos, news and photos </li></ul></ul><ul><li>Library of Congress – Photostream in Flickr </li></ul><ul><ul><li>Posts government’s public domain photos on a site where public can comment on the photos </li></ul></ul><ul><li>LinkedIn – A Network of experienced professionals </li></ul><ul><li>Govloop – A social network for all federal, state, and local government employees </li></ul><ul><li>NASA – CoLab: Collaborative Workspace Site </li></ul><ul><ul><li>Provides frameworks for partnership projects between the nation's space program and talented, creative, tech-savvy communities. </li></ul></ul><ul><ul><li>Fosters interest and involvement in the space program </li></ul></ul><ul><ul><li>Provides a way for individuals to actually contribute to NASA </li></ul></ul>
  10. 10. Social Networking in Academic Institutions: <ul><li>``The only way my class communicates its articles or what's happening is through their Facebook,'' says Krop's journalism teacher Mary K. Sullivan. </li></ul><ul><li>Virtually free of cost. </li></ul><ul><li>Can be utilized in a secure, password-protected environment. </li></ul>
  11. 11. Academic Institutions:
  12. 12. Remember… <ul><li>Business people rated the Internet their most valuable research tool. </li></ul><ul><li>Communicating through social networking isn’t limited to friend-to-friend dialogue; job hunting & dating websites are also available. </li></ul><ul><li>The government uses social networking too! Keeping the public updated is one of their most common uses for the Internet. </li></ul><ul><li>The use of social networking sites is growing in academic institutions. The fact that they provide a fun & interesting way to teach, thus keeping kids involved, is one of its biggest advantages. </li></ul>
  13. 13. <ul><li>“ About Us.” . 2008. 31 March 2010. </li></ul><ul><li>Cohen, Howard. &quot;Miami-Dade Schools Use Social Media to Reach Students - Miami- Dade -; - Miami & Ft. Lauderdale News, Weather, Miami Dolphins & More . 16 Mar. 2010. Web. 04 Apr. 2010. </li></ul><ul><li>Elka. &quot;Some Thoughts on Effective Social Networking | VoIP | Telecom| Mobility | Blog.&quot; VoIP | Telecom | Mobility | Blog . 31 Dec. 2009. Web. 05 Apr. 2010. </li></ul><ul><li>Gordhamer, Soren. &quot;5 Levels of Effective Communication in the Social Media Age.&quot; Social Media News and Web Tips – Mashable – The Social Media Guide . 4 Mar. 2010. Web. 04 Apr. 2010. </li></ul><ul><li>Harris, Thor. &quot;It's good to talk.&quot; ICIS Chemical Business 276.14 (2009): 33-5. Business Full Text . Web. 29 Mar. 2010. </li></ul><ul><li>Juris, Jeffrey. “Cultural Production in a Digital Age.” Annals of the American Society of Political and Social Science . Jan. 2005: Vol 597. </li></ul><ul><li>McCullum, Kenya. &quot;Why Social Networking Is an Important Tool for Effective Job Hunting.&quot; Latest National Breaking News - Stay Current with Top Experts . Clarity Digital Group LLC, 14 July 2009. Web. 04 Apr. 2010 </li></ul><ul><li>Rutigliano, Richard. &quot;Social Media can help you grow.&quot; Oilheating 68.11 (2009): 18, 20, 22. Business Full Text . Web. 29 Mar. 2010. </li></ul><ul><li>Social Networks and Government.” . 19 November 2008. 31 March 2010. </li></ul>