Learn more about how to use LinkedIn to be successful with your business.

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SOCIAL MEDIA TALK
LinkedIn

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nickihicks
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HI,
I’M NICKI HICKS!

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redvinestudio
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red-vine-web-studio
Design. Develop. Optimize.

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WHAT’S THE
POINT OF
USING
LINKEDIN FOR
YOUR
BUSINESS?

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WHAT’S THE POINT OF USING LINKEDIN FOR YOUR BUSINESS?
1
Get in front of your target
audience.
2 Start conversations.
3 Build relationships.
4 Convert leads.

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IS LINKEDIN
RIGHT
FOR YOUR
BUSINESS?

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FIRST…A FEW LINKEDIN STATISTICS
1
LinkedIn has 450 million users;
128 million of which in the US.
2 40% of people check LinkedIn
daily.
3
The best time to post on LI for
engagement is Tuesdays
between 10 – 11am.
4
There is a 45% increase in
engagement when there is a link
in the post.
Statistics above are from ExpandedRamblings.com.

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NOW…LET’S TALK DEMOGRAPHICS: GENDER & AGE (WORLDWIDE)
Statistics above are from Sprout Social.

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NOW…LET’S TALK DEMOGRAPHICS: LOCATION TYPE
Statistics above are from Sprout Social.

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NOW…LET’S TALK DEMOGRAPHICS: INCOME & EDUCATION
Statistics above are from Sprout Social.

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OK. SO YOU’RE
CONVINCED
YOU NEED TO
BE ON
LINKEDIN.
NOW WHAT?!

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STEP 1: CREATE YOUR ACCOUNT
Create a personal account (if you don’t have one yet).

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STEP 2: FILL OUT YOUR PROFILE
Fill out everything you can in your profile.
Think of your LinkedIn profile as your online resume, so
included all the information you possibly can.

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STEP 3: GROW YOUR LINKEDIN CONNECTIONS
1
Connect to everyone you know
via email.
2
Include a link to your profile in
your email signature and
business card.
3
Do regular searches for
connections you might know.
4
Connect with any new
professional contacts you make.

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STEP 4: TAKE LINKEDIN TO THE NEXT LEVEL
1
Join groups that make sense at
https://www.linkedin.com/groups/
2
Make regular updates to your
content or with interesting posts.
3
Create content specific to LI and
post on Pulse:
https://www.linkedin.com/pulse
4
Create a company LinkedIn page
for your business.

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LINKEDIN GROUPS

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SHARE UPDATES

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CREATE ARTICLES ON LINKEDIN PULSE

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CREATE A COMPANY LINKEDIN PAGE
Go to “Interests,” then “Companies.”
Create your company page.

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CREATE A COMPANY LINKEDIN PAGE
Again, fill out all information possible.

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ADD UPDATES ON YOUR COMPANY LINKEDIN PAGE

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STEP 5: CONVERT YOUR FOLLOWING
1 Establish your expertise.
2 Engage your followers.
3
Push people toward content or
content offers where they can
convert.
4 Measure…everything.

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NOW…THE FUN
PART:
MEASUREMENT

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YOU CAN’T MANAGE WHAT YOU DON’T MEASURE
1 Visits
2 Engagement
3 Leads
4 Conversions

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LINKEDIN ANALYTICS

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LINKEDIN MEASUREMENT: GOOGLE ANALYTICS

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LINKEDIN ADVERTISING