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LinkedIn Agency Influencer Launch Event - Welcome 2016


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Australian Agency Influencer of The Year 2016 launch event welcome speech and LinkedIn 2016 introduction.

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LinkedIn Agency Influencer Launch Event - Welcome 2016

  1. 1. #InAgency
  2. 2. 2 #InAgency
  3. 3. LinkedIn in 2016 – The professional content platform one. two. The 2016 Australian Agency Influencer Program three. A guide on how to write good opinion pieces four. How to find your voice’, share ideas and get them heard five. How Industry Leaders are using LinkedIn to publish and build their reputations #InAgency
  4. 4. LinkedIn 2016 Matt Tindale Director APAC Enterprise LinkedIn #InAgency
  5. 5. Our digital lives converge on very few big destinations #InAgency
  6. 6. Our Member Value Proposition Identity Network Knowledge #InAgency
  7. 7. 61M senior-level influencers 40M decision makers 10M opinion leaders 6M C-level execs 22M Mass Affluent 4M IT decision makers 440Mprofessionals are on LinkedIn The Largest Global Community of Professionals #InAgency
  8. 8. 8 million+Australian Members #InAgency
  9. 9. 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,000,000 LinkedIn ABC News Websites Daily Mail Australia ninemsn News Websites The Guardian Yahoo7 News Websites The Age Herald Sun Monthly Unique Audience (Desktop, Mobile, Tablet) Nielsen Digital Ratings Monthly, March 2016 LinkedIn is the top destination for Australians versus other News platforms Source: Nielsen Digital Ratings Monthly, March 2016.
  10. 10. Bindi Irwin Tonight Show - Adele Sydney Harbour Relationship Status Jennifer Lawrence RBA Rate Cuts Uber Australia Lachlan Murdoch backers Cloud Computing Corporate day at Virgin Employee Engagement Online Advertising Real Estate Apple Earnings Ad Blocking #bindiirwin #phucdatbitch #safires #arias #mentalhealth #InAgency
  11. 11. Peers 1MM+ posts/wk in Groups 130k/wk Member Posts Thought Leaders 500+ Influencers News 2MM+ Publishers LinkedIn Pulse Brands 7MM+ Company Pages Company Updates 18MM+ Slideshares Elevate Education 270k+ Lynda classes Professional Publishing Platform #InAgency