Why are the world’s professionals now gathering in this one place, on LinkedIn? Because the people you’re looking to market to are just like you and me. We’re all searching for the right destinations to find the best information, and there are actually fewer places where we’re gathering in large numbers. Think Amazon for buying stuff, Google (and Baidu) for finding information across the web, FB (and QQ) for connecting with friends/family, YouTube for watching videos
So why is that? Well, why do people come to LinkedIn?
On LinkedIn, we are all showcasing our professional identity, we interact in a purposeful, constructive way that is driven by the aspiration to grow and become better professionals. Our individual connections become our network - the collective reach of our personal professional reputation. Our individual professional reputation is also closely connected to who we work for and who we do business with. Companies have a natural place in this ecosystem.
When we are in this LinkedIn mindset, we want to hear from companies and we are proud to represent our employers, especially if the companies we work for or do business with empower us with the knowledge (i.e. which comes on Linked via a burgeoning publisher ecosystem and increasingly content from companies and their employees) to connect and create value for both the personal and the corporate brands we all represent.
The Largest Community of Professionals And how do we help achieve this for programmatic advertisers? At the highest level, it comes back to what LinkedIn is as a platform and the fact that we are THE largest, most engaged professional platform on the planet. With a membership of more than 414 million members, LinkedIn is where the world’s most influential business professionals come to stay connected and informed, advance their career and work smarter. These are the decision makers, influencers, the leaders of today and tomorrow – all the people you want to target programmatically, all in one place.
And here in Australia.. We have around 90%+ of the professional audience connected with 7 million members.
And how does this content vary from content on other social networks…. Greatly!
I personally make Bruce Jenner joke to connnect to audience.. Up to you though
2016 – The
A guide on how
to write good
How to find
and get them
Director APAC Enterprise
Our digital lives converge on
very few big destinations
Our Member Value Proposition
Identity Network Knowledge
IT decision makers
440Mprofessionals are on LinkedIn
The Largest Global Community of Professionals
LinkedIn news.com.au smh.com.au ABC News
The Guardian Yahoo7 News
The Age Herald Sun
Monthly Unique Audience (Desktop, Mobile, Tablet)
Nielsen Digital Ratings Monthly, March 2016
LinkedIn is the top destination for Australians
versus other News platforms
Source: Nielsen Digital Ratings Monthly, March 2016.
Tonight Show - Adele
RBA Rate Cuts
Lachlan Murdoch backers
Corporate day at Virgin
1MM+ posts/wk in Groups
130k/wk Member Posts
7MM+ Company Pages
270k+ Lynda classes
Professional Publishing Platform