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My Audience:
My target audience consists of teenage girls aged 13-18.
Uses and gratification: Choices about why a consumer reads a
certain text; personal identity - when a member of the audience
notices they are reflected in a text, also learning behaviour and
values from a text.
My target audience are still dependent on a significant other so is
still able to participate in the social class system.
Psycho-graphics: Categorising individuals into groups in terms of
their personalities. Aspirer's desire a different lifestyle,
conventionally of a higher standard to their current one and will
normally buy items associated with that.
An objective I have set for the magazine is to inspire consumers to
gain self-awareness, in the sense of becoming confident, working to
the best of their ability, enjoying life etc. This shall soon be fulfilled
due to a high percentage favouring online platforms for consuming
music. What method do you utilise to consume music?

Television

4 18%

Online Platform

8 36%

Concerts

3 14%

Radio

6 27%

Club/Parties

1 5%

Other

0 0%
The majority of consumers are bound to be female, so I am bound to
reach that objective.
Gender?

Male

4 44%

Female

5 56%

Other

0 0%

Also if I include a free gift with the magazine, success is the expected
outcome.
Should a magazine include a free gift?

Yes

7 70%

No

3 30%

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My audience

  • 1. My Audience: My target audience consists of teenage girls aged 13-18. Uses and gratification: Choices about why a consumer reads a certain text; personal identity - when a member of the audience notices they are reflected in a text, also learning behaviour and values from a text. My target audience are still dependent on a significant other so is still able to participate in the social class system. Psycho-graphics: Categorising individuals into groups in terms of their personalities. Aspirer's desire a different lifestyle, conventionally of a higher standard to their current one and will normally buy items associated with that. An objective I have set for the magazine is to inspire consumers to gain self-awareness, in the sense of becoming confident, working to the best of their ability, enjoying life etc. This shall soon be fulfilled due to a high percentage favouring online platforms for consuming music. What method do you utilise to consume music? Television 4 18% Online Platform 8 36% Concerts 3 14% Radio 6 27% Club/Parties 1 5% Other 0 0%
  • 2. The majority of consumers are bound to be female, so I am bound to reach that objective. Gender? Male 4 44% Female 5 56% Other 0 0% Also if I include a free gift with the magazine, success is the expected outcome. Should a magazine include a free gift? Yes 7 70% No 3 30%