1. My Audience:
My target audience consists of teenage girls aged 13-18.
Uses and gratification: Choices about why a consumer reads a
certain text; personal identity - when a member of the audience
notices they are reflected in a text, also learning behaviour and
values from a text.
My target audience are still dependent on a significant other so is
still able to participate in the social class system.
Psycho-graphics: Categorising individuals into groups in terms of
their personalities. Aspirer's desire a different lifestyle,
conventionally of a higher standard to their current one and will
normally buy items associated with that.
An objective I have set for the magazine is to inspire consumers to
gain self-awareness, in the sense of becoming confident, working to
the best of their ability, enjoying life etc. This shall soon be fulfilled
due to a high percentage favouring online platforms for consuming
music. What method do you utilise to consume music?
Television
4 18%
Online Platform
8 36%
Concerts
3 14%
Radio
6 27%
Club/Parties
1 5%
Other
0 0%
2. The majority of consumers are bound to be female, so I am bound to
reach that objective.
Gender?
Male
4 44%
Female
5 56%
Other
0 0%
Also if I include a free gift with the magazine, success is the expected
outcome.
Should a magazine include a free gift?
Yes
7 70%
No
3 30%