2013 food and beverage portfolio


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2013 Food and Beverage design Portfolio

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2013 food and beverage portfolio

  1. 1. Brand Design Food and Beverage Solutions 404-254-0496 email; studiob.bradford@gmail.com URL: http://www.studiob3.info FB: https://www.facebook.com/pages/Studiob3/104731049570283 LinkedIn : http://www.linkedin.com/in/carlbradford3
  2. 2. Food and Beverage Brad ID From November 2006 - August 2008, I had the pleasure of being the lead creative source for one of Atlanta’s leading Food and Beverage agencies. IMI Agency is a 20 plus year, on and off premise marketing agency. Specializing in F&B beverage programs and marketing. I continue to do consultant design work to this day and design and creative initiatives in the F&B industry.
  3. 3. Project Contents Page Section A Brand and marketing solutions/proposals IMI Agency Food and Beverage Marketing Agency Studiob3 Creative
  4. 4. In the Mix Magazine IMI Agency web solutions 2008 Admiral Imports Editorial Bverage Advertising Brand Identity Standards Award Winning Magazine Brand Extension Media Kits Marketing Business Collateral Print Marketing Advertising Event Signage Hotel Beverage Program inserts Red Bull Print and Product Design
  5. 5. IMI Agency Web positioning 2008 Web Revamp Design direct the efforts of IMI’s Agency’s web presence. Credits Web developer Alex Rhone
  6. 6. Admiral Imports Web Revamp Design direct the efforts of IMI’s beverage distributor client. New web presence Max Media Vendor Product Design Bottle service for Iceberg Vodka
  7. 7. Editorial Bverage Advertising Advertising design for inthemix magazine Products SKYY Vodka and Dailey’s mixers IMI Agency 20th Anniversary logo
  8. 8. In the mix Magazin e Brand Identit y © In the Mix Magazine Brand Identity Standards Masthead, headers, sectional and divisions were created and presented for this award winning design for the Food and Beverage industry clientele. IMI Agency is a F&B marketing on and off premise beverage marketing company. Clients: DIAGEO, SKY Vodka, Red Bull, Intercontinental Hotels, Harrahs etc. © iMi Agenc /InThe Mix magazine y identifier will be used for all new and future imi magazine applications This specifications document . We urge all users of this documenttis used to guide our consistent those who design , manufacture , , advertising, purchaseappl , install and maintain the efforts in collateral , y promotional and broadcast various elements of this brand . identity-to follow its guidlines with .care applications This documents sole While this document will not cover all purpose is to identif y, color breaks , situations that may arise in the future and B/W usage. , it will ser as a guide to good judgement ve and use of color breaks . File formats: Adobe Illustrator CS If there is ever a question on the usage Or pdf file s of any marklogotype or design , element for : the Incentives Marketing cy (Imi) Agen please contact : © iMi Agenc y Creative Sevices r Carl H.Bradford III 1196 Buckhead Crossing WoodsstockGa. 30189 , 770.928.1980 © ©
  9. 9. In the Mix Magazine
  10. 10. In the Mix Magazine Brand Identity Standards Cover and interiors
  11. 11. In the Mix Magazine Brand Extension Media Kit
  12. 12. IMI Advertising Design Marketing Business Collateral Print Event Signage Flavor Experience Newport Beach
  13. 13. The Hotel Indigo® brand announces the Sip & Savor promotion. World Class Beverage Program Partner The Hotel Indigo brand has partnered with one of our outstanding beverage companies for this promotion. Francis Ford Coppola Winery is excited to feature Votre Santé Chardonnay and Coppola Rosso & Bianco “Rosso” Red Blend for this promotion! Beverage Program Design Indigo/Coppola Wines Hotel Brand Design Sip & Savor. Our featured wines by Francis Ford Coppola Winery, Rosso Red Blend and Votre Santé Chardonnay, can be enjoyed on their own or paired with one of our local menu offerings. Votre Santé, which means “to your health”, is a Chardonnay crafted in the French tradition using Burgundian winemaking techniques, making it food friendly and light on the palate. Rosso is a medium-bodied blend of Zinfandel, Syrah, Cabernet Sauvignon and Petite Sirah that pairs well with a wide variety of dishes. Expect a velvety smooth texture with juicy red fruit flavors and lively spice nuances. Francis Ford Coppola Winery keeps it local through a partnership with neighboring grape growers who employ sustainable farming practices. Promotion Details Execution Dates: October 1, 2013 – December 31, 2013 1. Notify staff of promotion and educate them on featured beverage brands. Featured Brands: Votre Santé Chardonnay Coppola Rosso & Bianco “Rosso” Red Blend 2. Train bar staff on new featured wines. Kit Items: Table tent inserts and coasters 4. Use coasters in bar during promotional period. 3. Place inserts into metal table tent stands and place in the restaurant and bar. 5. Have fun! Sip & Savor. Votre Santé Chardonnay Training and Education Staff can use the below information to help educate themselves and sell the featured wines. Votre Santé Chardonnay Votre Santé, which means “to your health”, is a Chardonnay crafted in the French tradition using Burgundian winemaking Votre Santé wines pay tribute to Francis’s paternal grandmother, Maria Zasa, who began a family tradition of toasting “a votre santé,” meaning, “to your health,” each time she raised a glass. techniques, making it food Votre Santé Chardonnay is crafted using a split fermentation technique, in which half of the fruit is fermented in oak and half is fermented in stainless steel. This method produces a moderate level of richness and spice . nuances from the wood so the wine has body and character, but it also preserves the juicy, fruit qualities for a good balance. friendly and light on the palate. The Chardonnay is crafted in a food-friendly style that has a moderate level of natural acidity. A small percentage of the wine undergoes malolactic fermentation to create a luscious mouthfeel. The Votre Santé Chardonnay boasts a beautiful perfume of spiced pears, pineapple and vanilla crème. This lightly textured, elegant wine delivers the ideal balance of sweet and zesty, with flavors of ripe juicy peaches, Meyer lemon, and a hint of guava and cloves. Coppola Rosso & Bianco “Rosso” Rosso is a medium-bodied blend of Zinfandel, Syrah, Cabernet Sauvignon and Petite Sirah that is well-balanced and a highly versatile wine that pairs well with a wide variety of dishes. The Rosso fruit is grown in Lodi, where warm sunny days give way to cool afternoons and evenings. This temperature differential slows the ripening process and allows the grapes to gain more dimension. Attention This classic California, garnet red wine offers a lush texture, supple tannins with an aroma of cherries, cassis and sweet oak. The flavors of plums, juicy cherries and spice make this wine one not to miss. Please enjoy responsibly. F&B Director or GM Seasonal Beverage Material Enclosed Please enjoy responsibly.
  14. 14. In the Mix Magazine Editorial Design Classic Malts Editorial DIAGEO Product Advertising
  15. 15. Cro wn Ro yal Ca sk No . 16 TH E NE BR IL WE LI ST CR A OW DIA NT N Ey JE LY e/ WE BL thi Nose L. AC an ng yo – Po K di t a u no ur a Pa p ti g s aro s it u pears ce is lass o it ma nde f t r y o cap s dee Cas fol low our tur p g k N Mo ol o. e n ed by ose a all th denro 16 a A c uth F hin nd e li eel oo d c nd ton gh lin ts o bre –T t i olor the f g a fd a s gue f sens ake rie the in n the . Ho irst a o l df ab ight a llow ation sip o rui its i room ld it u s e n ta p the ence string d by passe f Cas nd itial . o n spi is m whis f any ency. swee s acro k No ce. utty t fl .1 T ss edi ky i b um s dr itter here avor you 6. r is a s a tas ya to Pal nd te nd ful c a l. ple s. Al omp then ou te – t sw Th tog asa let e bu e nt. eet e fla t Th ther fru tersc . Th vor ef o i ere of C eel the t. A tch, ar as p v enr mid- leasa anill e tast k No a e nt .1 ich pal ric , alm s of 6s the ate fla and hness ond, cream tarts Fla vo v y rs. a spi com and sep or F d cin e i ess s thr ried oth arate nish o – ap s pea ugh Co er wh Cask The in gn rs ac isky. No. finish to is l Oa on Th 16 is w ga sm kf is i n o i s w from hat fla kine d ric nish vo shi here any ss h. nes eng r no alo Th the n e wa aging tes. T g wi re is . The t yt a hro and he fla h all n oa finish b t k ug v h t alan ors he c a ot he ed al re end l th e . GE O_ Cr ow nR Ca sk1 6.in dd 1 IN TH EM IX ww w.i m idr ink s.c 7/2 5/0 om 8 1:2 1 4:5 8P M
  16. 16. Food and Beverage Editorial Anheuser-Busch
  17. 17. Food and Beverage Collateral Red Bull Direct photo-shoot also stand-in Direct Caterer table scape 2 locations Credits Collateral design Sellier Design Daemon Baizan photographer.
  18. 18. Food and Beverage Collateral Red Bull Direct photo-shoot products also stand-in Direct Caterer table scape 2 locations Credits Collateral design Sellier Design Daemon Baizan photographer.
  19. 19. Food and Beverage Product Design Red Bull Product Design leave behind for Red Bull’s Energy Break Campaign. Credits C Bradford/IMI Agency
  20. 20. Client Brand Identity CORE Children of Restaurant Employees My Friends Place Cafe Stake Enterprise Precious Braswell MD CKL IT Services Jaimes Sweets and Savories HomBox The District Studio HJMorton and Associates
  21. 21. 2 color application Pantone #430c + Pantone #506c
  22. 22. Marcus Ryan Photography Marcus began his Food and Beverage initiatives with inthemix Magazine. Has continued his work and has continued to be a feature with the magazine.
  23. 23. Cook Book project Colaborative effort in cookbook design concept with Jaime’s swets and savories, Studiob3 for the benefit of Cooking 4 the Cause.
  24. 24. Jaime’s Sweets Food site and Blog re-vamp