An institution such as a film studio owns and distributes media like films. The process includes production, distribution, and exhibition. Distribution involves the studio buying rights to license the film. Exhibition is when the film is screened for the public. The document then summarizes several thriller films that are similar to the one being created, such as involving a toxin or drug and racing against time to solve a mystery or save lives. It discusses releasing the film through Vertigo, a UK film company, and then potentially in the US through Magnolia Pictures.

1. By Bianca Shirk

3.  An Institution is a company
who privately owns and
distributes media films
and products. How film
distribution works is that
the production, where the
making of the film and
setting a budget and
filming and editing. Then
the film will be distributed
where the studio will buy
the rights and license the
film. The next stage for
the institution is to exhibit
the film, put it on the
screen and reach the film
to the public.

4.  In a race against the clock, Detective Sean
Finch must hunt down the sadistic killer who
contacted him in an attempt to stop his vile
plan to kill 36 people in 36 hours. Will Sean
be able to find the mysterious man? Or will
he too fall as a victim to the toxin that
slowly courses through his veins?

5. I have already written about these films – Here is a brief summery again of the films
that as a group we have identified are similar to our thriller. We have also changed our
thriller slightly when filming so here is the brief reasons how the films are similar to
ours.
Crank
 Chev Chelios is poisoned by the criminal Verona and his friend and doctor Miles
advises him that he must keep his adrenaline up to stay alive. Chev meets his
girlfriend Eve and together he looks for Verona to kill him. This is similar to ours
since Chev has to keep running and is short for time, the same for Sean he has 35
hours before he is killed being the last person on the list to be killed.
Bourne Identity
 The Bourne Identity is a American-German action spy film, It stars Matt Damon as
Jason Bourne, a man suffering from extreme memory loss and attempting to
discover his true identity. Sean does not loose memory however he is fighting for his
life and find out who the identity of Sebastian is to save himself and the others as a
detective.
3- days to Kill
 A dying CIA agent trying to reconnect with his estranged daughter is offered an
experimental drug that could save his life in exchange for one last assignment. This
is similar were Sean is the inspector and in order to save his life here

6.  What is a Media conglomerate?
 Media conglomerate is a company that owns a big
number of companies in mass media such as television
and radio. The conglomerates strive to be in control of
the media industry.
 Why Hollywood would not make my film?
 Our film would not be made my Hollywood, this is
because our film does not have any pre-sold elements.
We are making the film from scratch and using ideas
from news stories. We are also first time makers and
don’t have much experience, therefore we do not
expect Hollywood to make our film and distribute it.
Our actors are also not big stars and not well known
therefore Hollywood would not be willing to invest in
our film. Our graphics and CGI will also not be the
standard Hollywood will expect since Hollywood will
have big standards to keep up with their reputation of
3-d films etc. Our location is also not the most
glamorous location, compared to locations Hollywood
tend to use. Since our budget is not as high as
Hollywood would be, we would not be able to compete
with their standard with our film budget.

7.  To guarantee an audience we will promote our film
through ways on a budget. We will do this by making a
website to promote our film. We can also put the opening
of our thriller on YouTube to promote the rest of the film.
Other ways to get an audience on a budget we will
promote the film to our friends which meets our target
audience. We will rely on Viral marketing where social
networking will get our film known. By making a Facebook
page and getting the film known through likes will promote
our film as well. This technique is reproducing the “word
of mouth” technique and getting the film well known to
generate an audience and reputation. Another way to
influence our audience to get people to watch our thriller
can be through Astroturfing, although this can be deceiving
this can make our film campaign look real and by making
up false critics making the film in a positive light may
encourage more people to watch it and build up a bigger
audience.

8.  Vertigo is a film company and
distribution company founded in 2002.
This film company produces
independent films, which would
therefore fit our thriller well. Vertigo
has produced successful films and other
range of films with different genres and
audiences, where producers have been
first time movie makers e.g. Monsters.
Vertigo is a good company for us to use,
since they can help us target our
audience and meets our needs. Since
we have a independent film structure
and a much lower- budget vertigo films
suits our film in contrast to using a
Hollywood conglomerate.

9. The facility
At a medical hospital, a group of seven strangers begin a clinical trial
for the experimental new drug called Pro-9. As the untested drug
begins to course through their veins, unexpected side-effects start to
take hold and several of the volunteers are sent into an uncontrollable
murderous rage.
How successful the facility was?
They did not make much success as a there are no statistics from the
box office. The DVD however wold have made them money through
selling to different company’s and country’s, so still could have made
a profit.
How it is similar to our film?
This film is similar to ours, which is made my Vertigo. This is because
the facility involves a drug, where we have a toxin which is injected
into our victims. The facility is a thriller film targeted at 18 where as
our audience is 15. Therefore the audience is slightly different since
their effects and shots portray more murderous shots in contrast to
us. Our film illustrates the mission of Sean as a detective. The drug is
similar to Sebastian’s which shows the film is similar in terms of the
sadistic toxin which poisons people to their death.

10. 1 Day
Flash, wakes up to a phone call from Angel telling him he's
being released and wants the £500,000 he's left for flash. Flash
is £100,000 short of the money of the full amount and is
pushed for time, Flash is forced to strike a deal with Evil. 1
Day follows flash's race against the clock as he's pursued by a
rival gang (The Zampa Boys), As Flash is part of OSC (Old Street
Crew)
How successful 1 day was?
1 day, was not much of a success. This is because 1 day did not
make much money from the cinema. The movie would have
made more of a profit through DVDs
How is it similar to our film?
1 day is similar to our film, this is because flash has to race
against time. This is the same for Sean who is the detective
and has to race against time to either find where Sebastian is
and has 35 hours to do so before the last hour before he is
killed. This is similar in respect to the time, but the money
situation is different where instead Sebastian is
psychologically twisted and kills the list out of his evil nature
where Evil in “1 day” wants to have his money otherwise there
are consequences. This film is a 18, where as ours is targeted
at a 15. Therefore the violence in this film could be much
higher than ours.

11.  Our thriller has been targeted at by a British film
company – VERTIGO.
 We have decided a plan of where we will take our
thriller next.
 The thriller we believe shows a gap in the market
for thriller films. This is because the thriller is
different and is unique in terms of a list of people
and trailing back to find Sebastian. The tension to
find out whether Sean will be injected and slowly be
killed through his veins like the rest of the other
victims?
 Our thriller we believe to follow out the traditional
release pattern. This is were we will release it in the
cinema first and then to DVD 3 months later.
 If our thriller is a success we believe we can then
further put our thriller on iTunes.
PROCESS
OF OUR
FILM TO
BE
RELEASED

12. Our film is expected to be a success due to the Unique Selling point
and different style of film which has not been done before. This
film, even though done by first time film makers, has made money
through effective marketing through social media which has
created a good viral network to promote “36 hour contract.”
Since the film= a success the next step is to try receive some
publicity in the USA
However, Vertigo is a UK film distribution company and for this film
to make it to the USA we need to find a USA distribution company

13. How we are going to Release our film in the USA
Magnolia pictures, is a USA distributor. By contacting them we could persuade
them to release and screen our film. Since our film is already recognised by social
media in the USA through the effective marketing, it will be important to contact
Magnolia to help recognise the film further and internationally
Magnolia Pictures
An American film distributor, owned by Todd Wagner and Mark Cuban. Magnolia
was formed in 2001 by Bill Banowsky and Eamonn Bowles, and specializes in both
foreign and independent films. Magnolia distributes some of its films, especially
foreign ones, under a label named Magnet Releasing.
Why Magnolia would release our film?
Magnolia will release our film since they specialise in independent films and since
they release foreign ones mostly, it is is a good opportunity to get involved with
magnolia pictures. Magnolia got involved with vertigo films in the past and
therefore are likely to get involved with ours. Since our film has been successful
through DVDs and through the cinema it is likely they will want to distribute our
film due to demand.

14. Two Faces of January – Similarities + Differences to My Thriller.
 This Thriller is about a con artist, his wife, and a stranger who flee to Athens after one of them is caught
up in the death of a private detective. This film is similar to ours in the regards that our film involves a
detective, however the detective is trying to save his life and others deaths in our thriller. The difference
between our thriller is that the death of the detective in Two Faces Of January is found out straight away
whereas the action of our thriller involves finding out what the detective does about the situation to save
35 people and whether he finds Sebastian (the villain). Both of these thrillers involve similar
characteristics where they are thrillers and involve some sort of crime with a detective.
How they released Two Faces of January?
Studio Canal distributed the film in the United Kingdom. The film was then distributed in the USA through
Magnolia Pictures, where it picked up the distribution rights and released the film.
Release dates:
April 16, 2014 (United Kingdom)
August 28, 2014 (United States)
Box office information beween USA and UK
$43,116 (USA) (28 September 2014) (6 Screens)
$552,137 (UK) (18 May 2014) (224 Screens)
This film clearly shows that it did moderately well when in the USA, even though they didn't’t make as bigger
profit as the UK it shows that Magnolia Pictures can help distribute it and generate recognition further in the
USA. The profits don’t necessarily have to be particularly high since the DVD in the USA is likely to have
generated extra income. Taking $43,116 from the USA is alot and using Magnolia pictures has shown to be
successful.