1. The opening title sequence of the film establishes key mysteries to grip the audience and set the tone. Scenes showing a depressed mother and a missing girl leave the audience with questions about what happened. Dark music and visuals signal this will be an emotional thriller for the audience to solve.
2. Distribution with 20th Century Fox would be suitable as they have experience with similar mystery thriller genres which tend to be successful. They could promote and distribute the film effectively to the right audience.
3. Test audiences who enjoyed films like Gone Girl and Taken would likely enjoy this film due to the similar mysterious and gripping nature. The film targets those aged 15+ of both genders who enjoy solving mysteries and clues in