Thinking of a new website? Review these important components and elements so your new site can be optimized, analyzed, and performing at its best right away.

1. What to be mindful of before starting

2. Table of contents
 Making the investment
 Measuring the SEO value
 Selecting a website solution
2Updating your website? What to be Mindful Of Before Starting
Lyles Armour

3. When is it time
to make the
investment in a
new website?
3Updating your website? What to be Mindful Of Before Starting

4. Poll Question
4Updating your website? What to be Mindful Of Before Starting

5. Symptoms of an outdated website
Poor SEO Metrics
High bounce rates
Low number of new sessions
Low conversion rates
Little traffic from the organic channel
Poor SEO Implementation
Missing meta data
Missing header tags
Domain errors
Poor content
Design Limitations
Not mobile-friendly (responsive)
Old design layout /outdated imagery
Poor of calls to action
Lack of an online booking engine
Business Challenges
Low number of direct bookings
Paying high commission fees
Branding changes (remodel, colors)
New markets (millennials, business, weddings)
5Updating your website? What to be Mindful Of Before Starting

6. 1 of 3 ways to
prepare for a new
website
Implement website tracking tools
It’s difficult to make changes if you don’t
understand how your website is currently
performing.
Added these items to your website;
1. Google Analytics
2. Google Webmaster Tools
3. CrazyEgg (heat maps & scroll maps)
4. Event Tracking (measure clicks)
Webinar: Design tools for beginners
6Updating your website? What to be Mindful Of Before Starting

7. 2 of 3 ways to
prepare for a new
website
Create a content sitemap
Content sitemaps help you organize and
understand the content and depth of your website.
With it you can;
1. Establish the navigation structure
2. Map content goals & calls to action
3. Understand size of site (# of pages/sections)
4. Establish your feature set
7Updating your website? What to be Mindful Of Before Starting

8. 3 of 3 ways to
prepare for a new
website
Establish a budget
Setting a realistic budget starts with having an idea of
what you want the website to do.
Think about;
1. The design
2. The content
3. The functionality
Don’t forget to seek multiple
design proposals!
8Updating your website? What to be Mindful Of Before Starting

9. Measuring if a new website will help
maximize your SEO potential
9Updating your website? What to be Mindful Of Before Starting

10. Poll Question
10Updating your website? What to be Mindful Of Before Starting

11. Online booking engine
Calls to actions (buttons/links)
Quick booking widgets
Individual unit calendars
Foundation of a SEO-friendly website (basic)
Basic features
SEO flexibility
Website tracking (Google Analytics)
Search engine friendly URLs
Meta data (title, description, keywords)
Responsive website design
Revenue tracking
Technical requirements
Google Speed Test (85+)
Sitemaps (HTML & XML)
Structured Data (schema)
Content management system
Secure website (Https vs. Http)
11Updating your website? What to be Mindful Of Before Starting

12. Foundation for an SEO-friendly website (advanced)
In today’s market most website offerings
include and/or support:
• Internet marketing
• Automated performance reporting
• Ongoing technology updates
• 3rd party flexibility
• Support
12Updating your website? What to be Mindful Of Before Starting

13. What’s your potential ROI (over a year)?
Website?
Marketing?
Total
Organic Channel Revenue?
Overhead (20%)
Revenue
ROI
$ 5,000
$ 15,000
$ 20,000
$ 300,000
$ 60,000
$ 240,000
80.95%
13Updating your website? What to be Mindful Of Before Starting

14. Determining
which solution is
best for your
property.
14Updating your website? What to be Mindful Of Before Starting

15. Poll Question
15Updating your website? What to be Mindful Of Before Starting

16. What are your goals?
What results are you looking for?
Drive more direct bookings
Attract more mobile visitors
Reduce operational cost
Increase conversion rates
Manage your own website
Expand website with more pages
Increase visitor time on website
16Updating your website? What to be Mindful Of Before Starting

17. The three types of website solutions
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Templated Website
Custom Website
D.I.Y. Website
Updating your website? What to be Mindful Of Before Starting

18. D.I.Y. websites provide an easy drag and drop
editor with some design considerations.
Advantages
• Low monthly cost
• No development time
• WYSIWYG editor
• Support
• Hosting included
• Financial backing
Do it yourself websites
Disadvantages
• Not industry specific
• Do not tailor to your individual needs
• Slow in addressing major changes
• Poor customer service
• Marketing limitations
18
Cost: $2,000 Annually
Updating your website? What to be Mindful Of Before Starting

19. Templated websites
Templated websites are pre-designed design
themes that include the basic functionality of a
lodging website.
Advantages
• Low monthly cost
• Multiple design options
• Technology updates
• Reduces development time
• Faster deployment
• Ongoing support
• Features included
• Hosting included
Disadvantages
• They all look the same
• Limitation of customization
• You may not own the content
• Slower to get updates for specific needs
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Cost: $2,000 - $4,000 Annually
Updating your website? What to be Mindful Of Before Starting

20. Custom websites
Custom websites are developed from scratch
based off your specific brand and business
needs.
Advantages
• Unique design
• Personalized experience
• Emphasizes your brand
• Focus on specific business needs
• Professional agency
Disadvantages
• Higher cost
• Longer to deploy
• May not include hosting
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Cost: $5,000 + onetime purchase
Updating your website? What to be Mindful Of Before Starting

21. Before you go…
21Updating your website? What to be Mindful Of Before Starting

22. New website checklist: Remember your goals
 Is it designed by a lodging expert?
 Is it built for conversions or looks?
 How does it integrate with your booking
engine?
 Is it search engine friendly?
 Does it include website tracking?
 Does it include multiple templates?
 Can you manage your SEO?
 What features does it come with?
 Is support included?
 Are you charged for additional pages?
 How customizable is it?
 Is it flexible?
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23. Get your
guide
today!
click here
23Updating your website? What to be Mindful Of Before Starting

24. Contact information
Lyles Armour
Lyles.armour@rezstream.com
(720) 420-7783
Additional Resources
• Blog
• Webinars
• Resource Guides
• Business Evaluations
24Updating your website? What to be Mindful Of Before Starting

25. Is it Time to Switch to a
Cloud-based PMS?
Catch our next webinar Thursday, November 16, 2017
25
Sign up for future webinars at
www.rezstream.com/webinars
Updating your website? What to be Mindful Of Before Starting