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Simple Strategies
to Optimize Your Lodging Business!
Hosted by: Jeff Hebrink
AGENDA
 About the Speaker
 About rezStream
 Strategies to Optimize Your Lodging
Business!
 Demo!
 Session Recap
 Special Offer
rezStream Hospitality Webinar 2
A little bit about myself:
• Over 15 years of experience
working small to medium
independent properties.
• Born, raised, reside
in Minnesota (Go Vikings!)
• Enjoy spending time outdoors
(in the summer, if there is one)
• The more time on the golf
course, the better...
ABOUT THE SPEAKER
LYLES ARMOUR | MARKETING DIRECTOR
 Suite of Lodging Solutions
 Software, booking engine, marketing,
and website design.
 Superior Customer Service
 Ease of Use
 Great Value
ABOUT REZSTREAM
TEAM | CARE | KNOWLEDGE | PASSION | TRUST
Are you a member of
rezStream Rewards?
www.rezStream.com/rewards
 Are you a customer?
 Your property
 Your roll
ABOUT YOU – POLL TIME!
SIMPLE STRATEGIES TO OPTIMIZE YOUR
LODGING BUSINESS!
Optimizing the booking
process:
• Filters and defaults
• Internal processes
• Booking Abandonment
7
OPTIMIZING THE
BOOKING PROCESS
Defaults
• # guests, booking timeframe, #
nights
• Custom messages
• Units/Unit groups filter options
• Full Availability Calendar
8
STEP 1 – THE BEGINNING
STEP 2 – REFINING
Filters
• Price range
• Capacities
• Amenities
• Rate options
9
OPTIMIZING THE
BOOKING PROCESS
STEP 3 – UPSELL
Packages and Add-ons
10
OPTIMIZING THE
BOOKING PROCESS
STEP 4 – THE FINALE
• Custom fields/questions
• Terms and Conditions
• What if they don’t book?
(Booking Abandonment /
rezRecover)
11
OPTIMIZING THE
BOOKING PROCESS
REZRECOVER
• Series of emails sent if user
does not complete the booking
• Can offer an incentive or just
recap why they should book
• Recommend a series of 3
emails sent over 3 days
12
OPTIMIZING THE
BOOKING PROCESS
 Direct?
 OTA’s?
 Phone/email?
ONLINE RESERVATIONS –
POLL TIME!
SIMPLE STRATEGIES TO OPTIMIZE YOUR
LODGING BUSINESS!
Optimizing
Communication:
• Email & SMS
14
EMAILS
• Custom templates
• Schedules
• 2-3 emails pre-stay
• Include payment link
15
OPTIMIZING
COMMUNICATION
SMS / TEXT
Focus around stay
• 1-2 pre-stay max (within a
day and ON arrival date)
• 1 mid stay
• 1 post stay
16
OPTIMIZING
COMMUNICATION
SIMPLE STRATEGIES TO OPTIMIZE YOUR
LODGING BUSINESS!
Optimizing the Software:
• Integrated Payments
• Occupancy Map
17
PAYMENTS
Integrated Payments
• Streamlined process
• Save time and money
• Payment Links
18
OPTIMIZING THE
SOFTWARE
OCCUPANCY MAP
• Custom Colors
• By night/day
• Custom fields
19
OPTIMIZING THE
SOFTWARE
 Email or SMS?
 How many?
 Custom colors?
COMMUNICATION AND
SOFTWARE - POLL TIME!
rezStream Hospitality Webinar 21
OPTIMIZE YOUR
COMMUNICATIONS
• Provide quality information without
excessive emails
• Use combination of emails and SMS /
text
• Consider pre-stay, mid-stay, and
post-stay messaging
OPTIMIZE YOUR
SOFTWARE
• Use the settings to streamline
workflows
• Use integrated credit card processing
to save time, money, and eliminate
potential errors
OPTIMIZE YOUR
BOOKING ENGINE TO
MEET THE NEEDS OF
YOUR GUESTS
• Show your uniqueness
• Highlight your amenities
• Allow the guest to fine tune results
• Use booking abandonment to
recapture abandoned bookings
SESSION RECAP
3 THINGS TO KNOW BEFORE YOU GO
Get 3 out of 4 correct to be
entered into drawing for
$25 gift card!
QUIZ TIME!
rezStream Hospitality Webinar 23
🚨 WEBINAR SPECIALS
A LITTLE SOMETHING FOR EVERYONE
CURRENT CUSTOMERS
rezRecover – $89/month first year
Akia – Waived setup fee
Website – Waived setup fee for new website
NEW CUSTOMERS
Waived setup fee and first 3 months free!
- Includes 3 months of rezRecover
Offers End May 31, 2024
THANKS FOR ATTENDING
JOIN US AGAIN NEXT TIME!
Please forward all questions
regarding this webinars to:
• Sales@rezStream.com
• (303) 872-0220
Schedule a Demo

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Busy Season Mastery Simple Strategies to Optimize Your Lodging Business!.pptx

  • 1. Simple Strategies to Optimize Your Lodging Business! Hosted by: Jeff Hebrink
  • 2. AGENDA  About the Speaker  About rezStream  Strategies to Optimize Your Lodging Business!  Demo!  Session Recap  Special Offer rezStream Hospitality Webinar 2
  • 3. A little bit about myself: • Over 15 years of experience working small to medium independent properties. • Born, raised, reside in Minnesota (Go Vikings!) • Enjoy spending time outdoors (in the summer, if there is one) • The more time on the golf course, the better... ABOUT THE SPEAKER LYLES ARMOUR | MARKETING DIRECTOR
  • 4.  Suite of Lodging Solutions  Software, booking engine, marketing, and website design.  Superior Customer Service  Ease of Use  Great Value ABOUT REZSTREAM TEAM | CARE | KNOWLEDGE | PASSION | TRUST
  • 5. Are you a member of rezStream Rewards? www.rezStream.com/rewards
  • 6.  Are you a customer?  Your property  Your roll ABOUT YOU – POLL TIME!
  • 7. SIMPLE STRATEGIES TO OPTIMIZE YOUR LODGING BUSINESS! Optimizing the booking process: • Filters and defaults • Internal processes • Booking Abandonment 7
  • 8. OPTIMIZING THE BOOKING PROCESS Defaults • # guests, booking timeframe, # nights • Custom messages • Units/Unit groups filter options • Full Availability Calendar 8 STEP 1 – THE BEGINNING
  • 9. STEP 2 – REFINING Filters • Price range • Capacities • Amenities • Rate options 9 OPTIMIZING THE BOOKING PROCESS
  • 10. STEP 3 – UPSELL Packages and Add-ons 10 OPTIMIZING THE BOOKING PROCESS
  • 11. STEP 4 – THE FINALE • Custom fields/questions • Terms and Conditions • What if they don’t book? (Booking Abandonment / rezRecover) 11 OPTIMIZING THE BOOKING PROCESS
  • 12. REZRECOVER • Series of emails sent if user does not complete the booking • Can offer an incentive or just recap why they should book • Recommend a series of 3 emails sent over 3 days 12 OPTIMIZING THE BOOKING PROCESS
  • 13.  Direct?  OTA’s?  Phone/email? ONLINE RESERVATIONS – POLL TIME!
  • 14. SIMPLE STRATEGIES TO OPTIMIZE YOUR LODGING BUSINESS! Optimizing Communication: • Email & SMS 14
  • 15. EMAILS • Custom templates • Schedules • 2-3 emails pre-stay • Include payment link 15 OPTIMIZING COMMUNICATION
  • 16. SMS / TEXT Focus around stay • 1-2 pre-stay max (within a day and ON arrival date) • 1 mid stay • 1 post stay 16 OPTIMIZING COMMUNICATION
  • 17. SIMPLE STRATEGIES TO OPTIMIZE YOUR LODGING BUSINESS! Optimizing the Software: • Integrated Payments • Occupancy Map 17
  • 18. PAYMENTS Integrated Payments • Streamlined process • Save time and money • Payment Links 18 OPTIMIZING THE SOFTWARE
  • 19. OCCUPANCY MAP • Custom Colors • By night/day • Custom fields 19 OPTIMIZING THE SOFTWARE
  • 20.  Email or SMS?  How many?  Custom colors? COMMUNICATION AND SOFTWARE - POLL TIME!
  • 21. rezStream Hospitality Webinar 21 OPTIMIZE YOUR COMMUNICATIONS • Provide quality information without excessive emails • Use combination of emails and SMS / text • Consider pre-stay, mid-stay, and post-stay messaging OPTIMIZE YOUR SOFTWARE • Use the settings to streamline workflows • Use integrated credit card processing to save time, money, and eliminate potential errors OPTIMIZE YOUR BOOKING ENGINE TO MEET THE NEEDS OF YOUR GUESTS • Show your uniqueness • Highlight your amenities • Allow the guest to fine tune results • Use booking abandonment to recapture abandoned bookings SESSION RECAP 3 THINGS TO KNOW BEFORE YOU GO
  • 22. Get 3 out of 4 correct to be entered into drawing for $25 gift card! QUIZ TIME!
  • 23. rezStream Hospitality Webinar 23 🚨 WEBINAR SPECIALS A LITTLE SOMETHING FOR EVERYONE CURRENT CUSTOMERS rezRecover – $89/month first year Akia – Waived setup fee Website – Waived setup fee for new website NEW CUSTOMERS Waived setup fee and first 3 months free! - Includes 3 months of rezRecover Offers End May 31, 2024
  • 24. THANKS FOR ATTENDING JOIN US AGAIN NEXT TIME! Please forward all questions regarding this webinars to: • Sales@rezStream.com • (303) 872-0220 Schedule a Demo

Editor's Notes

  1. OK, before I jump into the topic. Let me get you all checked-in with a quick rundown of our agenda for today’s webinar.
  2. Our current team of 23 caring and passionate individuals consider ourselves an extension of your team. Our goal is to work WITH YOU to create easier ways for you to manage your business and improve your ability to increase revenue all while keeping your guest's satisfaction top of mind. Out slogan is “Better Lodging Simplified” and since 2005 we’ve partner with small to medium sized independent lodging properties in the US to ensure our technology solutions and team empower them achieve their goals. What sets us apart from the rest? Our 4 uniques: Suite of Lodging Solutions : Know for our cloud-based reservations software and booking engine services. rezStream special in that we Superior Customer Services Easy to Use Great Value whose sole desire is to help you improve and grow your business.
  3. Before we jump into the webinar, I have one last announcement. rezStream ahs recently launched a loyalty program for our customers and industry peers. So, if you want to earn some quick cash from rezStream please scan the QR Code or visit our website to learn more. Receive instant gratification and cash! Whether it's referring a friend, sharing your feedback, or engaging with us on social media, each action you take will earn you immediate cash.
  4. Our current team of 30 caring and passionate individuals consider ourselves an extension of your team. Our goal is to work WITH YOU to create easier ways for you to manage your business and improve your ability to increase revenue all while keeping your guest's satisfaction top of mind. Out slogan is “Better Lodging Simplified” and since 2005 we’ve partner with small to medium sized independent lodging properties in the US to ensure our technology solutions and team empower them achieve their goals. What sets us apart from the rest? Our 4 uniques: Suite of Lodging Solutions : Know for our cloud-based reservations software and booking engine services. rezStream special in that we Superior Customer Services Easy to Use Great Value whose sole desire is to help you improve and grow your business.
  5. Our current team of 30 caring and passionate individuals consider ourselves an extension of your team. Our goal is to work WITH YOU to create easier ways for you to manage your business and improve your ability to increase revenue all while keeping your guest's satisfaction top of mind. Out slogan is “Better Lodging Simplified” and since 2005 we’ve partner with small to medium sized independent lodging properties in the US to ensure our technology solutions and team empower them achieve their goals. What sets us apart from the rest? Our 4 uniques: Suite of Lodging Solutions : Know for our cloud-based reservations software and booking engine services. rezStream special in that we Superior Customer Services Easy to Use Great Value whose sole desire is to help you improve and grow your business.
  6. Our current team of 30 caring and passionate individuals consider ourselves an extension of your team. Our goal is to work WITH YOU to create easier ways for you to manage your business and improve your ability to increase revenue all while keeping your guest's satisfaction top of mind. Out slogan is “Better Lodging Simplified” and since 2005 we’ve partner with small to medium sized independent lodging properties in the US to ensure our technology solutions and team empower them achieve their goals. What sets us apart from the rest? Our 4 uniques: Suite of Lodging Solutions : Know for our cloud-based reservations software and booking engine services. rezStream special in that we Superior Customer Services Easy to Use Great Value whose sole desire is to help you improve and grow your business.