At this current time, you probably fall into one of two buckets. You’re a few weeks into building your marketing plan for 2023 OR you haven’t started and you’re telling yourself that you’ll mix it in during the end-of-year holiday shuffle.
Either way, we are here to help, and we want to ensure that you have a clear path to map your 2023 digital marketing strategy. Watch a Liz Brown webinar to review rezStream’s digital marketing hotel checklist items for the new year!
During this session, the following will be covered:
• 2023 traveler trends
• 2023 digital marketing industry changes to plan for
• 2023 digital marketing must-haves
Using Google Analytics to improve your digital marketing and websiteRezStream
The keys to a healthy booking strategy
As the busy season picks up, it’s important that you strongly look at your booking strategy. The combination of your digital marketing and website is crucial to understanding the keys to success in increasing your revenue. In the webinar recording is a topic on sing Google Analytics to improve your digital marketing and website.
We’ll independent hoteliers use Google Analytics and
Share the reports to run to evaluate performance
Show you what certain data metrics mean
Help you outline a strategy to optimize your booking process
8 Ways to Increase Revenue at Your Independent Hotel.pdfRezStream
In this webinar recording, we walk through eight ways rezStream has successfully helped independent hotels, B&B, resorts, and vacation rental owners make it easier for them to find guest online, manage guest interactions, and increase revenue.
Join rezStream for a journey and learn:
• What we optimize for Google
• How we improve search engine visibility
• The results we’ve driven with Facebook
• Why we focus on direct bookings first
• Tips that help with guest communication
• Key ways to streamline guests’ operations
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
Going Digital helps you in your digital transformation journey.
We simplify the four technology pillars for an organization's digital transformation.
Founded by Sandeep Raut, a top 10 global digital transformation thought leader, influencer, and keynote speaker, GOING DIGITAL offers a wide range of digital transformation consulting services with the necessary tools and practical expertise to help grow your business.
A consistent message across platforms, especially your website and Facebook business page makes all the difference in reaching potential and returning clients. There is value in creating an online strategy to accurately reflect the experience which you offer customers in your brick & mortar store. Platforms such as Google Business and other social channels will also be discussed.
Using Google Analytics to improve your digital marketing and websiteRezStream
The keys to a healthy booking strategy
As the busy season picks up, it’s important that you strongly look at your booking strategy. The combination of your digital marketing and website is crucial to understanding the keys to success in increasing your revenue. In the webinar recording is a topic on sing Google Analytics to improve your digital marketing and website.
We’ll independent hoteliers use Google Analytics and
Share the reports to run to evaluate performance
Show you what certain data metrics mean
Help you outline a strategy to optimize your booking process
8 Ways to Increase Revenue at Your Independent Hotel.pdfRezStream
In this webinar recording, we walk through eight ways rezStream has successfully helped independent hotels, B&B, resorts, and vacation rental owners make it easier for them to find guest online, manage guest interactions, and increase revenue.
Join rezStream for a journey and learn:
• What we optimize for Google
• How we improve search engine visibility
• The results we’ve driven with Facebook
• Why we focus on direct bookings first
• Tips that help with guest communication
• Key ways to streamline guests’ operations
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
Going Digital helps you in your digital transformation journey.
We simplify the four technology pillars for an organization's digital transformation.
Founded by Sandeep Raut, a top 10 global digital transformation thought leader, influencer, and keynote speaker, GOING DIGITAL offers a wide range of digital transformation consulting services with the necessary tools and practical expertise to help grow your business.
A consistent message across platforms, especially your website and Facebook business page makes all the difference in reaching potential and returning clients. There is value in creating an online strategy to accurately reflect the experience which you offer customers in your brick & mortar store. Platforms such as Google Business and other social channels will also be discussed.
Getting online is easy. Succeeding online is a different story. You’ll need more than just a beautiful website to stand out these days. KEEN MARKETER IT SOLUTIONS will provide you Conversion-based web design coupled with a lead generating marketing plan, your online success is irresistible.
7 tips to Market your Travel Offer on the Web Karine Miron
Discover 3 majors trends in travel marketing and 7 tips to market your travel offer on the Web including content marketing, local SEO, influencers marketing strategies and so on.
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfTechSoup
In this webinar, Joe DiGiovanni and Kyle Barkins, Co-Founders of Tapp Network shared some insights on the strategic process of creating a website that captures attention and drives meaningful impact.
Geeking out on AdWords paid search tactics - Internet Summit 2013Andrew Delamarter
There are a ton of new ad extensions and campaign settings that can improve the performance of your ads. In fact, using ad extensions and enhanced campaigns are pretty much a requirement at this point. This presentation from the Internet Summit 2013 covers the basics.
In 2015, you need to take a much different approach when it comes to promoting your local or regional business. Google’s My Business and local listing sites have changed; reviews are important; your social and content efforts need to be personalized; and it all still needs to be well executed so your community can find you.
Content Marketing in a Digital World Presentation at the 2018 CEANY ConferenceIT Consultant
David Stevens and Goher Murtaza's presentation at the 2018 CEANY Conference in Saratoga Springs, NY. The session outlines the collaboration between David Stevens' Web Services Team, Dr. Goher Murtaza's Continuing Education team, and the technical integration with the online registration system, CampusCE. The main theme of the session describes the team's Agile Scrum approach to incremental enhancements, and the planning and executing of the content marketing components, SEO, Social Media Marketing, Email Marketing, CRM, Affiliate Marketing, and more.
Handson-Digital-Markering-Presentation.pptxHandson System
Unlocking Your Digital Potential with Our Holistic Approach to Creativity, Innovation, and Technology. Our Strategic Solutions are Built to Meet Your Unique Needs and Drive Meaningful Results for Your Business. Join Forces with Our Dynamic Team to Blaze a Trail in Your Industry and Stay Ahead of the Curve.
This is a sample Website proposal that anyone can use for sending it to client. The context for this sample website was an airline client that wanted a new mini-site developed for their Chinese market. Please feel free to reach out for more information by emailing us at: info@digitaljungle.agency
The digital marketing playbook for the hotel industry in 2021Jeremy Mays
Since the hotel and hospitality industry has been decimated by Covid-19 and lock-down restrictions around the world, coupled with the rapid growth of technology to level the playing field, hotels, small-boutiques and resorts and scrambling to fill rooms and cut their vacancy rates as much as possible.
We’ve built a digital marketing strategy playbook for the hotel industry to give you the tools and techniques to grow your brand.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Building a Social Media Game Plan with a Digital Marketing AgencyRezStream
Whether you pay attention to it or not, chances are your next guest is making a purchase decision based on your social media presence. So, to help you maintain your brand reputation we invite you to watch our webinar recording “Building a Social Media Game Plan with a Digital Marketing Agency” hosted by Cass Tooke, Social Media Specialist at rezStream.
Watch-on demand to for a better understanding of the benefits of a well-defined social media strategy:
- Enhance Brand Consistency: A social media game plan ensures consistent brand messaging across all platforms, creating a unified and recognizable brand identity.
- Drive Engagement: By strategically planning content, businesses can foster meaningful interactions, drive conversations, and encourage user participation, leading to higher engagement rates.
- Increase Reach and Brand Awareness: A thoughtfully crafted strategy helps businesses expand their reach by identifying target demographics, selecting appropriate platforms, and implementing effective tactics to boost brand visibility.
- Generate Leads and Conversion: A strategic approach allows businesses to optimize their social media efforts to generate leads, nurture prospects, and drive conversions through targeted campaigns and compelling content.
Local Search Optimization for Franchises & Large Dealer Networks with MozBridgeline Digital
Local Search Matters: 97% rely on local search when researching products or services in their local area.
Join experts David Mihm of MOZ Local and Jeremy LaDuque of Bridgeline Digital to learn from leading experts about how to optimize your local websites and listings as well as how mobile and social influence your local rankings.
Key Elements Discussed in this Webinar:
• The holy grail of local search at Google
• How to Leverage SEO best practices
• Ways to take advantage of the endless opportunities created from Local Search
Website is a common yet most sought commodity to have in order to build and progress your business. A company must build the presentation to walk the client through the development process.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
Elevate Your Busy Season Email Marketing, Holly May Webinar.pptxRezStream
Explore the synergy between a robust lodging website and impactful email marketing for heightened brand affinity and increased bookings. Learn strategies for a high ROI, capturing audience attention, and boosting brand loyalty. Uncover the power of a well-crafted website and email campaigns for maximizing bookings during busy seasons!
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Getting online is easy. Succeeding online is a different story. You’ll need more than just a beautiful website to stand out these days. KEEN MARKETER IT SOLUTIONS will provide you Conversion-based web design coupled with a lead generating marketing plan, your online success is irresistible.
7 tips to Market your Travel Offer on the Web Karine Miron
Discover 3 majors trends in travel marketing and 7 tips to market your travel offer on the Web including content marketing, local SEO, influencers marketing strategies and so on.
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfTechSoup
In this webinar, Joe DiGiovanni and Kyle Barkins, Co-Founders of Tapp Network shared some insights on the strategic process of creating a website that captures attention and drives meaningful impact.
Geeking out on AdWords paid search tactics - Internet Summit 2013Andrew Delamarter
There are a ton of new ad extensions and campaign settings that can improve the performance of your ads. In fact, using ad extensions and enhanced campaigns are pretty much a requirement at this point. This presentation from the Internet Summit 2013 covers the basics.
In 2015, you need to take a much different approach when it comes to promoting your local or regional business. Google’s My Business and local listing sites have changed; reviews are important; your social and content efforts need to be personalized; and it all still needs to be well executed so your community can find you.
Content Marketing in a Digital World Presentation at the 2018 CEANY ConferenceIT Consultant
David Stevens and Goher Murtaza's presentation at the 2018 CEANY Conference in Saratoga Springs, NY. The session outlines the collaboration between David Stevens' Web Services Team, Dr. Goher Murtaza's Continuing Education team, and the technical integration with the online registration system, CampusCE. The main theme of the session describes the team's Agile Scrum approach to incremental enhancements, and the planning and executing of the content marketing components, SEO, Social Media Marketing, Email Marketing, CRM, Affiliate Marketing, and more.
Handson-Digital-Markering-Presentation.pptxHandson System
Unlocking Your Digital Potential with Our Holistic Approach to Creativity, Innovation, and Technology. Our Strategic Solutions are Built to Meet Your Unique Needs and Drive Meaningful Results for Your Business. Join Forces with Our Dynamic Team to Blaze a Trail in Your Industry and Stay Ahead of the Curve.
This is a sample Website proposal that anyone can use for sending it to client. The context for this sample website was an airline client that wanted a new mini-site developed for their Chinese market. Please feel free to reach out for more information by emailing us at: info@digitaljungle.agency
The digital marketing playbook for the hotel industry in 2021Jeremy Mays
Since the hotel and hospitality industry has been decimated by Covid-19 and lock-down restrictions around the world, coupled with the rapid growth of technology to level the playing field, hotels, small-boutiques and resorts and scrambling to fill rooms and cut their vacancy rates as much as possible.
We’ve built a digital marketing strategy playbook for the hotel industry to give you the tools and techniques to grow your brand.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Building a Social Media Game Plan with a Digital Marketing AgencyRezStream
Whether you pay attention to it or not, chances are your next guest is making a purchase decision based on your social media presence. So, to help you maintain your brand reputation we invite you to watch our webinar recording “Building a Social Media Game Plan with a Digital Marketing Agency” hosted by Cass Tooke, Social Media Specialist at rezStream.
Watch-on demand to for a better understanding of the benefits of a well-defined social media strategy:
- Enhance Brand Consistency: A social media game plan ensures consistent brand messaging across all platforms, creating a unified and recognizable brand identity.
- Drive Engagement: By strategically planning content, businesses can foster meaningful interactions, drive conversations, and encourage user participation, leading to higher engagement rates.
- Increase Reach and Brand Awareness: A thoughtfully crafted strategy helps businesses expand their reach by identifying target demographics, selecting appropriate platforms, and implementing effective tactics to boost brand visibility.
- Generate Leads and Conversion: A strategic approach allows businesses to optimize their social media efforts to generate leads, nurture prospects, and drive conversions through targeted campaigns and compelling content.
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Local Search Matters: 97% rely on local search when researching products or services in their local area.
Join experts David Mihm of MOZ Local and Jeremy LaDuque of Bridgeline Digital to learn from leading experts about how to optimize your local websites and listings as well as how mobile and social influence your local rankings.
Key Elements Discussed in this Webinar:
• The holy grail of local search at Google
• How to Leverage SEO best practices
• Ways to take advantage of the endless opportunities created from Local Search
Website is a common yet most sought commodity to have in order to build and progress your business. A company must build the presentation to walk the client through the development process.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
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Explore the synergy between a robust lodging website and impactful email marketing for heightened brand affinity and increased bookings. Learn strategies for a high ROI, capturing audience attention, and boosting brand loyalty. Uncover the power of a well-crafted website and email campaigns for maximizing bookings during busy seasons!
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Strategic Dive Advanced Digital Marketing EffortsRezStream
Explore the secrets of a successful digital strategy driving direct bookings. Learn to optimize your hotel website, convert visitors into bookings, and elevate revenue. Gain insights into crafting a winning digital strategy for enhanced conversions and revenue growth.
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In this game-changing booking engine webinar Jeff shares a masterclass on various strategies you should use to boost bookings, drive revenue, and combat booking abandonment.
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2. Managing unit photos and descriptions.
3. When and how to leverage promo codes.
4. Best practices for using filters.
5. Upsell opportunities for increasing revenue.
6. Strategies to recover lost bookings revenue.
Ready to outperform your competition? Watch our webinar and witness how rezStream Cloud is revolutionizing lodging management. Learn how our comprehensive suite of lodging solutions can drive exceptional results while simplifying your workload. Experience this industry-changing event on demand!
Why Your Direct Booking Strategy is Broken and 5 Ways to Fix It-Lyles1-Deskto...RezStream
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Our Search Engine Marketing Holly Hufford, at rezStream breaks down the specific steps for Unlocking the Booking Power of Your Lodging Website in our latest webinar session. Looking to generate more direct bookings, improve your lodging website, and increase revenue all at the same time? Then watch this webinar on-deman today!
Watch-on demand to better understand how to build a website that converts!
1. Include a CTA on Room Pages
2. Have a Testimonials Page
3. Promote specials early on
4. Include helpful information
5. Optimize your website
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Are you ready for the transition to Google Analytics 4? This new tracking system affects all hotel businesses, so it's important that your hotel is prepared before the July 2023 deadline. In this video, we will show you how to get your hotel ready with Google Analytics 4 and how it will impact your direct bookings and reporting. We'll provide tips and advice on steps you can take now to ensure a successful transition. Learn how to get your hotel ready for Google Analytics 4 today!
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• Secrets to driving income through multiple streams and more!
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Watch this rezStream webinar with Liz Brown for a discussion on the 2022 traveler trends that will reshape your online performance and the things you can do to help optimize your business & marketing strategy in 2022 while also expanding your offerings to the right guests.
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- How to utilize your website, digital marketing, and PMS to generate more revenue from these travelers.
- Ways to keep up with the ever-changing trends in the hospitality industry.
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Let’s explore the captivating Rwenzori Mountains National Park in Uganda with Nile Abenteuer Safaris. This UNESCO World Heritage Site, also known as the “Mountains of the Moon,” offers unparalleled beauty and diverse ecosystems. 🌿🏔️
Key Features of Rwenzori Mountains National Park:
Majestic Peaks:
Mount Rwenzori, Africa’s third-highest peak, dominates the landscape. Its snow-capped summits and glacier-draped slopes provide a challenging yet rewarding adventure for trekkers and climbers.
Ascending these peaks allows you to witness breathtaking vistas and experience the thrill of high-altitude trekking.
Biodiversity:
Explore the park’s rich biodiversity, which includes montane forests, alpine meadows, and towering cliffs.
Encounter rare and endemic species such as the Rwenzori turaco, Rwenzori red duiker, and Rwenzori three-horned chameleon.
Trekking Trails:
Embark on immersive trekking experiences along a network of trails. Choose from leisurely walks to multi-day expeditions.
Traverse verdant valleys, moss-draped forests, and marvel at cascading waterfalls as you ascend toward the summit.
Cultural Heritage:
Engage with local communities of the Bakonjo and Bamba people. Gain insight into their traditional way of life and cultural practices.
Discover the rich history and folklore surrounding the Rwenzori Mountains.
Planning Your Visit:
Trekking and Climbing:
Select from various trekking routes tailored to different skill levels and durations.
Experienced guides and porters ensure a safe and enjoyable journey to the summit.
Wildlife Viewing:
Embark on guided nature walks to spot diverse wildlife, including primates, birds, and endemic plant species.
Keep an eye out for the Rwenzori hyrax, blue monkeys, and various bird species.
Accommodation:
Rest and rejuvenate in comfortable lodges, campsites, and guesthouses within and around the park.
Experience warm hospitality amidst the tranquility of nature.
Conservation:
Support conservation efforts by adhering to park regulations and practicing responsible tourism.
Your visit contributes to preserving this pristine wilderness for future generations.
Embark on an Unforgettable Adventure:
Whether you seek the thrill of summiting Africa’s legendary peaks or the serenity of exploring remote landscapes, Mount Rwenzori promises an unforgettable journey into the heart of nature’s majesty. Start planning your expedition today and unlock the secrets of this captivating natural wonder!
Visit
https://nileabenteuer.com/tour_destination/mount-rwenzori-national-park/
https://www.rwenzoriexpeditions.com/treks/rwenzoris-gorilla-trek/
For more information;
WhatsApp: +256 752 397520
Email: info@nileabenteuer.com
Website: www.nileabenteuer.com
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
2. Overview
• About me
• About rezStream
• Traveler trends
• Industry changes
• Digital marketing must-haves
• Recap
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3. Liz Brown
• VP of Customer Delivery
• 11+ years with rezStream
• Originally from the Midwest, but loving Denver
for the last 14 years.
• Enjoys taking walks, yoga, reading to my
daughter and traveling to new places.
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4. About rezStream
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Small company of caring and passionate individuals.
View ourselves as an extension of your team.
100 years of combined industry experience.
Suite of solutions focused on helping independently-owned
properties.
6. Diversity & Inclusivity
• Diversity and inclusivity play a vital
role in marketing your business.
According to Facebook, 71% of
consumers expect brands to
showcase diversity and inclusion
throughout their marketing.
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7. Diversity & Inclusivity
• The best way to look to start
diversifying your branding is to dig
into your analytics. Research what
age groups, races, and gender
you are marketing to and see
where you can strengthen
representation.
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8. Bleisure Travel
• Business and leisure have been going hand in hand as the
2020s have progressed.Business trip itineraries now
include fun excursions in whatever new area. If your
property is geared more towards getaways, why not cater to
businesspeople as well?
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9. Bleisure Travel
• When marketing your property, highlight your
accommodations for technology, such as wi-fi, conference
rooms, and other amenities for remote workers. Emphasize
other features, such as your pool and other leisurely
activities at your property, plus the fun things to do in your
area after a long day of work!
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10. Travel Lighter
• Travelers are becoming more
conscious of their carbon footprint
resulting in packing lighter for
trips.
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11. Travel Lighter
• To attract more business,
properties are offering these
bulkier items onsite including
workout equipment and gear for
those “suitcase free” travelers.
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13. GA4
• On July 1, 2023, GA4 will replace
Universal Analytics. GA4 was
launched to address privacy
compliance issues and to adapt to
the mobile-first shift. GA4 still offers
the same functionality as the legacy
platform but is completely different
in terms of the interface, tracking
features, and reports.
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14. GA4
• To get started, setup your GA4
account to begin collecting data.
Work with your booking engine
provider to get revenue tracking in
place. If you’re a rezStream Cloud
user, our team can provide
instructions on how to implement so
reach out to
Support@rezStream.com for those
details.
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15. Video
• Video is becoming more and more crucial for digital
marketing. Platforms like TikTok have changed the game
regarding digital content, and it’s starting to reflect how
people make purchase decisions online. Video content is a
beneficial way to attract the attention of new customers,
especially with content relating to your property and guest
testimonials.
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16. Video
• Create YouTube channel to promoteand optimize videos.
• Google is working to implement more features to make it
easier for their users to locate video content.
• Feature video footageusing Instagram Reels, ad campaigns,
posts and much more.
• Promotein email marketing campaigns.
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18. Search Engine Optimization
• Organic traffic should be your
largest traffic and revenue driving
channel (as well as your
cheapest).
• Google handles 88.8% of all traffic
so it is critical to have a strong
presence in this search engine.
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19. Google Hotels
• Google Hotels is an example of a metasearch engine where
properties can display their rate and availability to acquire
direct bookings (while completing against the OTAs). This
program is tied to your Google Business profile. When a
property utilizes Google Hotels Free Booking Links, guests
can see the property’s rate and availability in Google
Search, Google Maps, and in Assistant.
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20. Promote Your Best Rate
• Strategies to avoid rate disparities include reviewing your
OTA channels and if disparities pop up, test book the rate
and threaten the provider with a three strikes and you’re out
rule. Also, think about what you can do to competein meta
such as using callouts.
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21. New Imagery
• Keeping photography fresh and
up-to-date is a beneficial and
strategic way to your property’s
mission beyond words. It will give
potential guests an in-depth and
intimate look into a stay with you.
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23. Structured Data
• The purpose of Google’s
structured data markup language
(also known as schema markup) is
to provide a way for websites to
communicate site-relevant
information to Google in a
standard format. Examples of
schema include local information,
FAQ, reviews and more.
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24. Promote Reviews
• One of the best rewards for great service is being able to
show potential guests just how much your past guests have
enjoyed their stay. We want to create a Testimonials page on
your website to feature your best reviews using a plug-in to
pull in the most recent positive reviews from Google,
Tripadvisor, and other third-party websites.
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25. Usability Testing
• Usability testing helps you
eliminate assumptions and get
real data on the user experience
of your website.
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26. Recap
1) Evaluate recommendations to determine
if any of these opportunities are a good
fit.
2) Update marketing strategy to promote
these practices to appeal to capture
bookings and new guests.
3) rezStream can assist with any of the
above including launching, managing
and more.
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27. Visit the rezStream
Education Center
For upcoming webinars, past blogs, and
resource guides.
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rezStream.com/Education
www.rezStream.com
28. Thank You
Liz Brown, VP of Customer Delivery
Please forward all questions regarding this webinars to:
• Sales@rezStream.com
• (303)872-0220
• www.rezStream.com
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