2022 Traveler Trends That Will Reshape Your Online Performance.pptx
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Over the last two years, families and adventurous individuals have had to put their travel plans on hold, but 2022 brings a wave of hope and new travel trends! With governments easing restrictions and international travel cautiously resuming, the hospitality industry is looking to rebuild and revive its customer reach. Watch this rezStream webinar with Liz Brown for a discussion on the 2022 traveler trends that will reshape your online performance and the things you can do to help optimize your business & marketing strategy in 2022 while also expanding your offerings to the right guests. - What values, features, and offerings travelers care about when choosing their lodging. - How to utilize your website, digital marketing, and PMS to generate more revenue from these travelers. - Ways to keep up with the ever-changing trends in the hospitality industry.
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2022 Traveler Trends That Will Reshape Your Online Performance.pptx
- 1. 2022 Traveler Trends That Will Reshape Your Online Performance
- 2. Overview • About me • About rezStream • Traveler trends • Recap 2 www.rezStream.com
- 3. Liz Brown • VP of Customer Delivery • 11+ years with rezStream • Originally from the Midwest, but loving Denver for the last 14 years. • Welcomed daughter at the end of August. • Enjoys taking walks, yoga, reading to my daughter and traveling to new places. www.rezStream.com 3
- 4. About rezStream www.rezStream.com 4 Small company of caring and passionate individuals. View ourselves as an extension of your team. 100 years of combined industry experience. Suite of solutions focused on helping independently- owned properties.
- 5. Traveler Trends That Will Reshape Your Online Performance www.rezStream.com
- 6. Sustainable Stays • Google found 82% of people say sustainability is more top of mind than before the pandemic. www.rezStream.com 6
- 11. Workations and Bleisure • Reduced rates for longer stays. • Speedy WiFi. • Communal kitchens to cook meals. • Co-working spaces for calls. • Complimentary bike access. www.rezStream.com 11
- 13. Pet Travel • 20% of American households welcomed a new pet since the start of the Covid-19 pandemic. www.rezStream.com 13
- 17. Recap 1) Evaluate current practices to determine if any of these opportunities are a good fit. 2) Update website to promote these practices to appeal to capture new guests. 3) Leverage third party listings including Google My Business and social media networks. 4) rezStream can assist with any of the above including launching, managing and more. www.rezStream.com 17
- 18. Visit the rezStream Education Center For upcoming webinars, past blogs, and resource guides. 18 rezStream.com/Education www.rezStream.com
- 19. Thank You Liz Brown, VP of Customer Delivery Please forward all questions regarding this webinars to: • Sales@rezStream.com • (303) 872-0220 • www.rezStream.com 19 www.rezStream.com
Editor's Notes
- Google found 82% of people say sustainability is more top of mind than before the pandemic and recorded a 70% rise in the number of travelers seeking sustainable travel options in 2021. Around three quarters of respondents want to take personal responsibility for their impact while traveling, reducing energy and water consumption, using more environmentally friendly methods of transportation and reducing their carbon footprints and waste. Properties taking steps towards sustainability can improve their image, show customers they are innovative and profit from “financial benefits”. These efforts should be promoted on the property’s website by creating a dedicated page (depending on the amount of information) and third-party listings including your Google My Business and social media.
- Launched in the US in April 2013, the Tripadvisor GreenLeaders Program showcases a variety of eco-friendly hotels and B&Bs, from budget to luxury that are committed to green practices like recycling, local and organic food, and electric car charging stations. All GreenLeader hotels and B&Bs must apply to the Tripadvisor GreenLeaders Program. If accepted, GreenLeaders achieve one of four statuses: Bronze, Silver, Gold, and Platinum. The higher the status, the greater the impact of a property's green practices. Each application is assessed against a holistic set of environmental criteria – including practices linen and towel re-use, recycling and composting through to solar panels, electric car charging stations and green roofing. https://www.tripadvisor.com/GreenLeaders
- The Covid-19 pandemic has moved much of corporate America online and many companies are seeing greater productivity from their employees working remotely. Employees now have more flexibility and properties should tailor their amenities to guests who want to stay for multiple weeks. Workation – These types of workers, otherwise known as digital nomads, travel permanently while working online. Their trips are usually several weeks or months long. For bleisure travelers, the stays are far shorter. This travel trend is all about combining work or a business trip with adventures, entertainment and the other perks of spending time in a new area. Consider an employee who wants to add a few days of fun onto a conference or a remote worker who doesn’t want to wait for an all-out vacation to start enjoying themselves. These travelers may spend a week or two at your property – with mornings by the pool, the afternoon at their laptop or in a conference, and the evening checking out your area’s local bar and nightlife scene.
- Since these guests are not 100% leisure or 100% business, think about their unique and create compelling offers that address those requirements. This can be everything from discounts on extra nights to all-inclusive packages that feature meals at local restaurant(s), tickets to nearby tours and attractions, and access to business-centric resources like private workspaces, along with high-speed Wi-Fi. It’s also important to create a sense of community for these travelers. Properties should partner with local businesses to create opportunities for guests to get to know new people. Lastly, it’s important to think beyond the single, remote-working traveler. For bleisure travel, many of these guests bring a spouse or the whole family along to upgrade the business trip to a full-on family getaway, so including options like “Kids Stay Free”, access to day-time children’s services, or even spa/local tour discounts for spouses while their partner is busy can significantly increase your chances of getting that booking.
- A poll from the American Society for the Prevention of Cruelty to Animals (ASPCA) revealed that nearly 20% of American households welcomed a new pet since the start of the Covid-19 pandemic. And new data from a KRC Research survey shows that 85% of pet owners plan to travel within the next year. Among those same pet owners, 65% plan to bring their pets along on their trips. Properties in the leisure space are competing with rentals head-on for these customers, and it's a very compelling product. Increasingly, you must welcome pets to get that leisure customer. Properties offering pet-friendly accommodations should promote local information on local parks, walking tours with pets, pet-friendly restaurants, pet stores and 24-hour veterinarian services. In addition, properties should consider offering bow-wow friendly packages featuring beds, treats, toys and feeding bowls.
- Today’s travelers have different needs and expectations. To remain competitive, properties need to show great adaptability and flexibility. By embracing these traveler trends and making tweaks to already existing processes, you can increase direct bookings and create unique experiences that bring those guests back for future visits!