Masterclass Unlocking Booking & Revenue Surge with Proven Strategies
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In this game-changing booking engine webinar Jeff shares a masterclass on various strategies you should use to boost bookings, drive revenue, and combat booking abandonment. 1. Optimizing your booking engine entry points. 2. Managing unit photos and descriptions. 3. When and how to leverage promo codes. 4. Best practices for using filters. 5. Upsell opportunities for increasing revenue. 6. Strategies to recover lost bookings revenue.
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Masterclass Unlocking Booking & Revenue Surge with Proven Strategies
- 1. Masterclass: Unlocking Booking & Revenue Surge with Proven Strategies! Hosted by: Jeff Hebrink
- 2. AGENDA About the Speaker About rezStream Masterclass: Unlocking Booking & Revenue Surge with Proven Strategies! Demo Session Recap Special Offer rezStream Hospitality Webinar 2
- 3. A little bit about myself: Over 15 years of experience working small to medium size independent properties. Born, raised, reside in Minnesota Enjoy spending time outdoors (in the summer, if there is one) The more time on the golf course, better... Proud father of the 2023 NCAA 3 individual golf champion as well as world-ranked Fortnite player!! ABOUT THE SPEAKER JEFF HEBRINK | SALES DIRECTOR
- 4. Suite of Lodging Solutions Software, booking engine, marketing, and website design. Superior Customer Service Ease of Use Great Value ABOUT REZSTREAM TEAM | CARE | KNOWLEDGE | PASSION | TRUST
- 5. POLL - ABOUT YOU
- 6. UNLOCKING BOOKING & REVENUE SURGE WITH PROVEN STRATEGIES 6
- 7. CTA'S ON WEBSITE Calls to Action are paramount in making sure your guest can start a booking at any point on your website no matter what they are currently looking at. 7 Individual Unit Calendars Book Now (or any version of that) Static Quick Booking Widget
- 8. 8 STEP 1 - THE SEARCH BEGINS... - Custom message - Defaults for guests, # nights - "Property" filter - ADA filter - Promo Code - Full Availability calendar o With or without rates
- 9. 9 STEP 2 – LET'S GET DETAILED... - High Quality Photos o 3-5/unit - Unit Description - Rate Description - Amenities Filter o FAQ's from guests
- 10. 10 STEP 3 – UPSELL! - "Packages" or "Extras" - Quality Descriptions - Photo(s) o Limit to 1 or 2 - Provide options
- 11. 11 STEP 4 – THE FINALE... - Basic Info o Name, Address, phone, email, etc. o Most people use form fill from browser - Deposit / Credit Cards o Clearly communicate cards taken and dates of deposits required. - Additional Information o Not TOO much and not "required" - Terms and Conditions o Use font sizes, colors, bold, underline to get attention
- 12. rezStream Hospitality Webinar 12 PMS – SETTINGS MATTER • Custom message • Default values • Additional information • "Property filter" • Mobile responsive • Photos and Unit descriptions • Amenities filter • Upsells • Custom fields
- 13. PRODUCT DEMO Optimizing website and booking engine for more direct bookings. rezStream Hospitality Webinar 13
- 15. 15 • Easy to see ROI • Excellent conversion rate • On average, pays for an entire year in
- 16. 16 A series of emails are sent to abandoned bookings. Best practice is 3 emails. 1. 20-30 minutes after 2. 1 day after 3. 2 days after
- 18. rezStream Hospitality Webinar 18 ACT LIKE A GUEST • Visit your website once/quarter • View from both desktop and mobile device • Walk through a booking IT'S EASIER THAN YOU THINK TO RECOVER ABANDONED BOOKINGS • Don't let someone just "walk away" • Set it and forget it USE HIGH QUALITY PHOTOS • Hire a professional, you won't regret it • Include an exterior (view) photo in addition to interior shots • Sometimes less is more, unless it's not :) SESSION RECAP 3 KEY TAKEAWAYS BEFORE YOU GO
- 19. rezStream Hospitality Webinar 19 NEW CUSTOMERS (Two Offers) rezStream Cloud PMS - Waived setup fee + 3 months off. rezStream TCMS Website – Waived setup fee + 3 months off. Includes integrated Cloud sync and booking calendars. CURRENT CUSTOMERS (Two Offers) WEBINAR SPECIALS A LITTLE SOMETHING FOR EVERYONE rezRecover - $89/month for first year after 30- day free trial. Waived rezStream TCMS Website – Waived setup fee + 3 months off. Includes integrated Cloud sync and booking calendars.
- 20. 20 Get 4 out of 5 questions right and I'll pick a random winner for a $25 Amazon Gift card!
- 21. THANKS FOR ATTENDING JOIN US AGAIN NEXT TIME! Please forward all questions regarding this webinars to: • Sales@rezStream.com • (303) 872-0220 Schedule a Demo
Editor's Notes
- OK, before I jump into the topic. Let me get you all checked-in with a quick rundown of our agenda for today’s webinar.
- Our current team of 30 caring and passionate individuals consider ourselves an extension of your team. Our goal is to work WITH YOU to create easier ways for you to manage your business and improve your ability to increase revenue all while keeping your guest's satisfaction top of mind. Out slogan is “Better Lodging Simplified” and since 2005 we’ve partner with small to medium sized independent lodging properties in the US to ensure our technology solutions and team empower them achieve their goals. What sets us apart from the rest? Our 4 uniques: Suite of Lodging Solutions : Know for our cloud-based reservations software and booking engine services. rezStream special in that we Superior Customer Services Easy to Use Great Value whose sole desire is to help you improve and grow your business.
- Our current team of 30 caring and passionate individuals consider ourselves an extension of your team. Our goal is to work WITH YOU to create easier ways for you to manage your business and improve your ability to increase revenue all while keeping your guest's satisfaction top of mind. Out slogan is “Better Lodging Simplified” and since 2005 we’ve partner with small to medium sized independent lodging properties in the US to ensure our technology solutions and team empower them achieve their goals. What sets us apart from the rest? Our 4 uniques: Suite of Lodging Solutions : Know for our cloud-based reservations software and booking engine services. rezStream special in that we Superior Customer Services Easy to Use Great Value whose sole desire is to help you improve and grow your business.
- Our current team of 30 caring and passionate individuals consider ourselves an extension of your team. Our goal is to work WITH YOU to create easier ways for you to manage your business and improve your ability to increase revenue all while keeping your guest's satisfaction top of mind. Out slogan is “Better Lodging Simplified” and since 2005 we’ve partner with small to medium sized independent lodging properties in the US to ensure our technology solutions and team empower them achieve their goals. What sets us apart from the rest? Our 4 uniques: Suite of Lodging Solutions : Know for our cloud-based reservations software and booking engine services. rezStream special in that we Superior Customer Services Easy to Use Great Value whose sole desire is to help you improve and grow your business.