Watch as Holly Hufford, search engine marketer at rezStream for a webinar walks you through 6 Steps to Getting Through the Low Season.
You’ll walk away knowing:
• Proven ways to increase reservations with specials and partnerships
• How to take advantage of less occupied property using your guests and photos
• Secrets to driving income through multiple streams and more!
With some planning and foresight, you can find success with the steps we outline in this webinar!
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
Elevate Your Busy Season Email Marketing, Holly May Webinar.pptxRezStream
Explore the synergy between a robust lodging website and impactful email marketing for heightened brand affinity and increased bookings. Learn strategies for a high ROI, capturing audience attention, and boosting brand loyalty. Uncover the power of a well-crafted website and email campaigns for maximizing bookings during busy seasons!
Busy Season Mastery Simple Strategies to Optimize Your Lodging Business!.pptxRezStream
Discover the power of rezStream Cloud PMS in our webinar, 'Busy Season Mastery: Strategies to Optimize Your Lodging Business!' Uncover the secrets to maximizing your PMS and booking engine for peak performance. Gain expert insights, learn innovative strategies, and witness firsthand the capabilities of a modern reservation software and online booking engine.
Strategic Dive Advanced Digital Marketing EffortsRezStream
Explore the secrets of a successful digital strategy driving direct bookings. Learn to optimize your hotel website, convert visitors into bookings, and elevate revenue. Gain insights into crafting a winning digital strategy for enhanced conversions and revenue growth.
Masterclass Unlocking Booking & Revenue Surge with Proven StrategiesRezStream
In this game-changing booking engine webinar Jeff shares a masterclass on various strategies you should use to boost bookings, drive revenue, and combat booking abandonment.
1. Optimizing your booking engine entry points.
2. Managing unit photos and descriptions.
3. When and how to leverage promo codes.
4. Best practices for using filters.
5. Upsell opportunities for increasing revenue.
6. Strategies to recover lost bookings revenue.
Ready to outperform your competition? Watch our webinar and witness how rezStream Cloud is revolutionizing lodging management. Learn how our comprehensive suite of lodging solutions can drive exceptional results while simplifying your workload. Experience this industry-changing event on demand!
Why Your Direct Booking Strategy is Broken and 5 Ways to Fix It-Lyles1-Deskto...RezStream
Gain valuable insights and strategies for improving your direct booking approach with our webinar “Why Your Direct Booking Strategy is Broken and 5 Ways to Fix It.”
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
Elevate Your Busy Season Email Marketing, Holly May Webinar.pptxRezStream
Explore the synergy between a robust lodging website and impactful email marketing for heightened brand affinity and increased bookings. Learn strategies for a high ROI, capturing audience attention, and boosting brand loyalty. Uncover the power of a well-crafted website and email campaigns for maximizing bookings during busy seasons!
Busy Season Mastery Simple Strategies to Optimize Your Lodging Business!.pptxRezStream
Discover the power of rezStream Cloud PMS in our webinar, 'Busy Season Mastery: Strategies to Optimize Your Lodging Business!' Uncover the secrets to maximizing your PMS and booking engine for peak performance. Gain expert insights, learn innovative strategies, and witness firsthand the capabilities of a modern reservation software and online booking engine.
Strategic Dive Advanced Digital Marketing EffortsRezStream
Explore the secrets of a successful digital strategy driving direct bookings. Learn to optimize your hotel website, convert visitors into bookings, and elevate revenue. Gain insights into crafting a winning digital strategy for enhanced conversions and revenue growth.
Masterclass Unlocking Booking & Revenue Surge with Proven StrategiesRezStream
In this game-changing booking engine webinar Jeff shares a masterclass on various strategies you should use to boost bookings, drive revenue, and combat booking abandonment.
1. Optimizing your booking engine entry points.
2. Managing unit photos and descriptions.
3. When and how to leverage promo codes.
4. Best practices for using filters.
5. Upsell opportunities for increasing revenue.
6. Strategies to recover lost bookings revenue.
Ready to outperform your competition? Watch our webinar and witness how rezStream Cloud is revolutionizing lodging management. Learn how our comprehensive suite of lodging solutions can drive exceptional results while simplifying your workload. Experience this industry-changing event on demand!
Why Your Direct Booking Strategy is Broken and 5 Ways to Fix It-Lyles1-Deskto...RezStream
Gain valuable insights and strategies for improving your direct booking approach with our webinar “Why Your Direct Booking Strategy is Broken and 5 Ways to Fix It.”
Making Your Email Marketing Efforts Generate Revenue for Your Property.pptxRezStream
Discover the secrets of a successful email marketing program! Join our webinar on Making Your Email Marketing Efforts Generate Revenue for Your Property and unlock the true revenue-generating potential of your email campaigns.
Unlocking the Booking Power of Your Lodging Website.pptxRezStream
5 Ways the website assists in bookings
Our Search Engine Marketing Holly Hufford, at rezStream breaks down the specific steps for Unlocking the Booking Power of Your Lodging Website in our latest webinar session. Looking to generate more direct bookings, improve your lodging website, and increase revenue all at the same time? Then watch this webinar on-deman today!
Watch-on demand to better understand how to build a website that converts!
1. Include a CTA on Room Pages
2. Have a Testimonials Page
3. Promote specials early on
4. Include helpful information
5. Optimize your website
Building a Social Media Game Plan with a Digital Marketing AgencyRezStream
Whether you pay attention to it or not, chances are your next guest is making a purchase decision based on your social media presence. So, to help you maintain your brand reputation we invite you to watch our webinar recording “Building a Social Media Game Plan with a Digital Marketing Agency” hosted by Cass Tooke, Social Media Specialist at rezStream.
Watch-on demand to for a better understanding of the benefits of a well-defined social media strategy:
- Enhance Brand Consistency: A social media game plan ensures consistent brand messaging across all platforms, creating a unified and recognizable brand identity.
- Drive Engagement: By strategically planning content, businesses can foster meaningful interactions, drive conversations, and encourage user participation, leading to higher engagement rates.
- Increase Reach and Brand Awareness: A thoughtfully crafted strategy helps businesses expand their reach by identifying target demographics, selecting appropriate platforms, and implementing effective tactics to boost brand visibility.
- Generate Leads and Conversion: A strategic approach allows businesses to optimize their social media efforts to generate leads, nurture prospects, and drive conversions through targeted campaigns and compelling content.
Getting Your Hotel Ready for the Shift to Google Analytics 4.pptxRezStream
Are you ready for the transition to Google Analytics 4? This new tracking system affects all hotel businesses, so it's important that your hotel is prepared before the July 2023 deadline. In this video, we will show you how to get your hotel ready with Google Analytics 4 and how it will impact your direct bookings and reporting. We'll provide tips and advice on steps you can take now to ensure a successful transition. Learn how to get your hotel ready for Google Analytics 4 today!
Learn how the new GA4 tracking will impact your hotel's direct bookings and reporting, and what steps you can take to ensure a smooth transition before the July 2023 deadline.
Growing Your Hotel Operations with rezStream Cloud PMS (Product Demo)RezStream
See firsthand how our solution can streamline operations, reduce workload, and increase direct bookings. Our Cloud-based reservation software and online booking engine are designed for all sizes of properties and is easy to use and implement.
A Step-by-Step Guide to Running Your Hotel on Google.pptxRezStream
You’ve probably heard about Google Business, Google’s Free Booking Links and Google Hotel Ads, but what does it all mean? And where do you even start? In this webinar recording, Liz Brown, VP of Customer Delivery, so she can walk you through how all these opportunities can help your business get reach more guests on Google!
2022 End-of-Year Independent Hotel Checklist.pdfRezStream
At this current time, you probably fall into one of two buckets. You’re a few weeks into building your marketing plan for 2023 OR you haven’t started and you’re telling yourself that you’ll mix it in during the end-of-year holiday shuffle.
Either way, we are here to help, and we want to ensure that you have a clear path to map your 2023 digital marketing strategy. Watch a Liz Brown webinar to review rezStream’s digital marketing hotel checklist items for the new year!
During this session, the following will be covered:
• 2023 traveler trends
• 2023 digital marketing industry changes to plan for
• 2023 digital marketing must-haves
8 Ways to Increase Revenue at Your Independent Hotel.pdfRezStream
In this webinar recording, we walk through eight ways rezStream has successfully helped independent hotels, B&B, resorts, and vacation rental owners make it easier for them to find guest online, manage guest interactions, and increase revenue.
Join rezStream for a journey and learn:
• What we optimize for Google
• How we improve search engine visibility
• The results we’ve driven with Facebook
• Why we focus on direct bookings first
• Tips that help with guest communication
• Key ways to streamline guests’ operations
How Hotels can Survive Another Economic Downturn with Digital MarketingRezStream
The recession has stimulated many hoteliers to use some creative ways to drive sales. Their focal point is to create ways to capture sales in the most cost-effective means possible, with the quickest results possible.
In this webinar, we’ll share proven strategies used by top companies to successfully navigate through a downturn and thrive after it.
• Why hotels should focus on marketing rather than price cuts
• How value-added packages can add to your profits
• Why customer service matters even more in hard times
This webinar will help you discover great ideas on why to focus more on marketing than price cuts, and why value-added packages boost profits, and how giving attention to customer service can help you survive the recession.
Utilizing FacebookMeta & Instagram to capture new hotel bookings.pptxRezStream
With over 2.9 billion users, Facebook, now known as Meta is not going away any time soon. The same can be said for Instagram which Facebook acquired in 2012 for $1 billion in cash and stock. Your next guest is most likely on one of those platforms as you read this email. They are either using the platforms to research their next travel destination and/or share their plans for their summer vacation.
In this presentation rezStream and Cass Tooke will walk you through the topic "Utilizing Facebook/Meta & Instagram to capture new hotel bookings." By the end, you'll better understand how your social media strategy can be one of the best ways to ensure that your business has a robust online presence while also optimizing your time.
Must-Have PMS Reports For Health Checks Webinar.pptxRezStream
For many, the power of analyzing reports can be overlooked by the hustle and bustle of managing the daily operations. From room management to guest communication and all the way to managing inventory, pricing, and housekeeping efforts.
In this webinar recording Liz Brown walks through the Must have PMS reports that are health checks to your bottom line. She shows you what reports to utilize and empower on how to evaluate your property health and revenue growth.
Look at some of the reports she’ll be reviewing:
• Sales by Channel
• Sales by Channel (Excluding Changes)
• Booking Pace by Unit
Using Google Analytics to improve your digital marketing and websiteRezStream
The keys to a healthy booking strategy
As the busy season picks up, it’s important that you strongly look at your booking strategy. The combination of your digital marketing and website is crucial to understanding the keys to success in increasing your revenue. In the webinar recording is a topic on sing Google Analytics to improve your digital marketing and website.
We’ll independent hoteliers use Google Analytics and
Share the reports to run to evaluate performance
Show you what certain data metrics mean
Help you outline a strategy to optimize your booking process
2022 Traveler Trends That Will Reshape Your Online Performance.pptxRezStream
Over the last two years, families and adventurous individuals have had to put their travel plans on hold, but 2022 brings a wave of hope and new travel trends! With governments easing restrictions and international travel cautiously resuming, the hospitality industry is looking to rebuild and revive its customer reach.
Watch this rezStream webinar with Liz Brown for a discussion on the 2022 traveler trends that will reshape your online performance and the things you can do to help optimize your business & marketing strategy in 2022 while also expanding your offerings to the right guests.
- What values, features, and offerings travelers care about when choosing their lodging.
- How to utilize your website, digital marketing, and PMS to generate more revenue from these travelers.
- Ways to keep up with the ever-changing trends in the hospitality industry.
How to use Google to defeat OTAs and drive direct bookingsRezStream
Google is the king of all search engines and for many properties it is the sole driver for direct bookings. In this month’s webinar we’d like to show you how you can use Google to beat OTAs so you can avoid paying those commission fees per reservation.
Join rezStream for a session on how to use Google to defeat OTAs and drive direct bookings. We’ll talk all things Google and make sure you get the inside scoop on how our expert hospitality marketers increase visibility and revenue using the Google suite.
- Google Hotel Free Booking Links
- Google Hotel Ads
- Google My Business
- Google Ads
Learn everything you need to clearly position yourself as the destination booking site above OTAs like Expedia, Booking.com, Hotels.com, etc.
How digital marketing will help you rebound from covid 19RezStream
Many hotels have had to make urgent changes in their strategies to shore up their bottom-line profits. At the same time, they are finding it hard to know where to make those changes without jeopardizing top-line revenue. Join our webinar for expert advice on how to address your short-term and long-term needs as you look to rebound from COVID-19.
Learn about:
--- The changes in travel trends
--- Tips on how to reach new travelers
--- What your vendor should be doing to help you rebound
The latest news about Covid-19 and the US lodging industry presented by rezStrem. Get tips for dealing with and being proactive with disruptive demand patterns.
What does a book direct program look like?RezStream
Competing online is hard. And, if you don’t know how to drive traffic to your website than your odds of you acquiring direct bookers dwindles and your reliance on OTAs grows. This webinar will show you how rezStream will drive a healthy dose of online bookers to your property by strengthening your online presence and website conversion techniques.
With over 50% of OTA visitors clicking onto your property website for more information, it’s recommended that your website and booking engine are optimized to convert those visitors into direct bookings. Follow these Advanced Booking Engine Tactics to improve your guests experience while on your website and in your booking engine. Learn how to how to increase conversions via your website, how to generate additional revenue, and how to capture visitors who leave your booking engine altogether.
Optimizing your resort’s presence for online reservationsRezStream
Understand today's travelers, what the goal of your website should be, and the different types of online booking engines to optimize your resort's online presence and encourage direct reservations!
Making Your Email Marketing Efforts Generate Revenue for Your Property.pptxRezStream
Discover the secrets of a successful email marketing program! Join our webinar on Making Your Email Marketing Efforts Generate Revenue for Your Property and unlock the true revenue-generating potential of your email campaigns.
Unlocking the Booking Power of Your Lodging Website.pptxRezStream
5 Ways the website assists in bookings
Our Search Engine Marketing Holly Hufford, at rezStream breaks down the specific steps for Unlocking the Booking Power of Your Lodging Website in our latest webinar session. Looking to generate more direct bookings, improve your lodging website, and increase revenue all at the same time? Then watch this webinar on-deman today!
Watch-on demand to better understand how to build a website that converts!
1. Include a CTA on Room Pages
2. Have a Testimonials Page
3. Promote specials early on
4. Include helpful information
5. Optimize your website
Building a Social Media Game Plan with a Digital Marketing AgencyRezStream
Whether you pay attention to it or not, chances are your next guest is making a purchase decision based on your social media presence. So, to help you maintain your brand reputation we invite you to watch our webinar recording “Building a Social Media Game Plan with a Digital Marketing Agency” hosted by Cass Tooke, Social Media Specialist at rezStream.
Watch-on demand to for a better understanding of the benefits of a well-defined social media strategy:
- Enhance Brand Consistency: A social media game plan ensures consistent brand messaging across all platforms, creating a unified and recognizable brand identity.
- Drive Engagement: By strategically planning content, businesses can foster meaningful interactions, drive conversations, and encourage user participation, leading to higher engagement rates.
- Increase Reach and Brand Awareness: A thoughtfully crafted strategy helps businesses expand their reach by identifying target demographics, selecting appropriate platforms, and implementing effective tactics to boost brand visibility.
- Generate Leads and Conversion: A strategic approach allows businesses to optimize their social media efforts to generate leads, nurture prospects, and drive conversions through targeted campaigns and compelling content.
Getting Your Hotel Ready for the Shift to Google Analytics 4.pptxRezStream
Are you ready for the transition to Google Analytics 4? This new tracking system affects all hotel businesses, so it's important that your hotel is prepared before the July 2023 deadline. In this video, we will show you how to get your hotel ready with Google Analytics 4 and how it will impact your direct bookings and reporting. We'll provide tips and advice on steps you can take now to ensure a successful transition. Learn how to get your hotel ready for Google Analytics 4 today!
Learn how the new GA4 tracking will impact your hotel's direct bookings and reporting, and what steps you can take to ensure a smooth transition before the July 2023 deadline.
Growing Your Hotel Operations with rezStream Cloud PMS (Product Demo)RezStream
See firsthand how our solution can streamline operations, reduce workload, and increase direct bookings. Our Cloud-based reservation software and online booking engine are designed for all sizes of properties and is easy to use and implement.
A Step-by-Step Guide to Running Your Hotel on Google.pptxRezStream
You’ve probably heard about Google Business, Google’s Free Booking Links and Google Hotel Ads, but what does it all mean? And where do you even start? In this webinar recording, Liz Brown, VP of Customer Delivery, so she can walk you through how all these opportunities can help your business get reach more guests on Google!
2022 End-of-Year Independent Hotel Checklist.pdfRezStream
At this current time, you probably fall into one of two buckets. You’re a few weeks into building your marketing plan for 2023 OR you haven’t started and you’re telling yourself that you’ll mix it in during the end-of-year holiday shuffle.
Either way, we are here to help, and we want to ensure that you have a clear path to map your 2023 digital marketing strategy. Watch a Liz Brown webinar to review rezStream’s digital marketing hotel checklist items for the new year!
During this session, the following will be covered:
• 2023 traveler trends
• 2023 digital marketing industry changes to plan for
• 2023 digital marketing must-haves
8 Ways to Increase Revenue at Your Independent Hotel.pdfRezStream
In this webinar recording, we walk through eight ways rezStream has successfully helped independent hotels, B&B, resorts, and vacation rental owners make it easier for them to find guest online, manage guest interactions, and increase revenue.
Join rezStream for a journey and learn:
• What we optimize for Google
• How we improve search engine visibility
• The results we’ve driven with Facebook
• Why we focus on direct bookings first
• Tips that help with guest communication
• Key ways to streamline guests’ operations
How Hotels can Survive Another Economic Downturn with Digital MarketingRezStream
The recession has stimulated many hoteliers to use some creative ways to drive sales. Their focal point is to create ways to capture sales in the most cost-effective means possible, with the quickest results possible.
In this webinar, we’ll share proven strategies used by top companies to successfully navigate through a downturn and thrive after it.
• Why hotels should focus on marketing rather than price cuts
• How value-added packages can add to your profits
• Why customer service matters even more in hard times
This webinar will help you discover great ideas on why to focus more on marketing than price cuts, and why value-added packages boost profits, and how giving attention to customer service can help you survive the recession.
Utilizing FacebookMeta & Instagram to capture new hotel bookings.pptxRezStream
With over 2.9 billion users, Facebook, now known as Meta is not going away any time soon. The same can be said for Instagram which Facebook acquired in 2012 for $1 billion in cash and stock. Your next guest is most likely on one of those platforms as you read this email. They are either using the platforms to research their next travel destination and/or share their plans for their summer vacation.
In this presentation rezStream and Cass Tooke will walk you through the topic "Utilizing Facebook/Meta & Instagram to capture new hotel bookings." By the end, you'll better understand how your social media strategy can be one of the best ways to ensure that your business has a robust online presence while also optimizing your time.
Must-Have PMS Reports For Health Checks Webinar.pptxRezStream
For many, the power of analyzing reports can be overlooked by the hustle and bustle of managing the daily operations. From room management to guest communication and all the way to managing inventory, pricing, and housekeeping efforts.
In this webinar recording Liz Brown walks through the Must have PMS reports that are health checks to your bottom line. She shows you what reports to utilize and empower on how to evaluate your property health and revenue growth.
Look at some of the reports she’ll be reviewing:
• Sales by Channel
• Sales by Channel (Excluding Changes)
• Booking Pace by Unit
Using Google Analytics to improve your digital marketing and websiteRezStream
The keys to a healthy booking strategy
As the busy season picks up, it’s important that you strongly look at your booking strategy. The combination of your digital marketing and website is crucial to understanding the keys to success in increasing your revenue. In the webinar recording is a topic on sing Google Analytics to improve your digital marketing and website.
We’ll independent hoteliers use Google Analytics and
Share the reports to run to evaluate performance
Show you what certain data metrics mean
Help you outline a strategy to optimize your booking process
2022 Traveler Trends That Will Reshape Your Online Performance.pptxRezStream
Over the last two years, families and adventurous individuals have had to put their travel plans on hold, but 2022 brings a wave of hope and new travel trends! With governments easing restrictions and international travel cautiously resuming, the hospitality industry is looking to rebuild and revive its customer reach.
Watch this rezStream webinar with Liz Brown for a discussion on the 2022 traveler trends that will reshape your online performance and the things you can do to help optimize your business & marketing strategy in 2022 while also expanding your offerings to the right guests.
- What values, features, and offerings travelers care about when choosing their lodging.
- How to utilize your website, digital marketing, and PMS to generate more revenue from these travelers.
- Ways to keep up with the ever-changing trends in the hospitality industry.
How to use Google to defeat OTAs and drive direct bookingsRezStream
Google is the king of all search engines and for many properties it is the sole driver for direct bookings. In this month’s webinar we’d like to show you how you can use Google to beat OTAs so you can avoid paying those commission fees per reservation.
Join rezStream for a session on how to use Google to defeat OTAs and drive direct bookings. We’ll talk all things Google and make sure you get the inside scoop on how our expert hospitality marketers increase visibility and revenue using the Google suite.
- Google Hotel Free Booking Links
- Google Hotel Ads
- Google My Business
- Google Ads
Learn everything you need to clearly position yourself as the destination booking site above OTAs like Expedia, Booking.com, Hotels.com, etc.
How digital marketing will help you rebound from covid 19RezStream
Many hotels have had to make urgent changes in their strategies to shore up their bottom-line profits. At the same time, they are finding it hard to know where to make those changes without jeopardizing top-line revenue. Join our webinar for expert advice on how to address your short-term and long-term needs as you look to rebound from COVID-19.
Learn about:
--- The changes in travel trends
--- Tips on how to reach new travelers
--- What your vendor should be doing to help you rebound
The latest news about Covid-19 and the US lodging industry presented by rezStrem. Get tips for dealing with and being proactive with disruptive demand patterns.
What does a book direct program look like?RezStream
Competing online is hard. And, if you don’t know how to drive traffic to your website than your odds of you acquiring direct bookers dwindles and your reliance on OTAs grows. This webinar will show you how rezStream will drive a healthy dose of online bookers to your property by strengthening your online presence and website conversion techniques.
With over 50% of OTA visitors clicking onto your property website for more information, it’s recommended that your website and booking engine are optimized to convert those visitors into direct bookings. Follow these Advanced Booking Engine Tactics to improve your guests experience while on your website and in your booking engine. Learn how to how to increase conversions via your website, how to generate additional revenue, and how to capture visitors who leave your booking engine altogether.
Optimizing your resort’s presence for online reservationsRezStream
Understand today's travelers, what the goal of your website should be, and the different types of online booking engines to optimize your resort's online presence and encourage direct reservations!
2. Overview
• About rezStream
• About Me
• How to Tackle the Slow Season
• Encouraging Guests to Book
• What to Do Once a Reservation is Booked
• Advantages of the Slow Season
• Recap
• Q&A
2
www.rezStream.com
3. About rezStream
www.rezStream.com 3
Small company of caring and passionate individuals
View ourselves as an extension of your team
100 years of combined industry experience
Suite of solutions focused on helping independently-
owned properties
4. Holly Hufford: About Me
• Search Engine Marketing Specialist
• Colorado Native
• Enjoy Camping
• Colorado Sports Fan
• Food & Friends & Family
• Dog Mom
www.rezStream.com 4
6. 1. Offer a Special
Get Guests Through the Door
• Create a Sense of Urgency
• Look at Slow Points in the Week
• Weekday vs. Weekend
• # of Days
• Ensure the Offer is Worth it
• Property
• Guests
www.rezStream.com 6
7. 2. Create a Partnership
Offer Guests an Additional Benefit
• Partner with a Nearby Business
• Similar Slow Season
• Activity
• Food & Drinks
• Increased Visibility
• Ensure the Partnership is Worth it
www.rezStream.com 7
8. 2. Create a Partnership
Offer Guests an Additional Benefit
• Example:
www.rezStream.com 8
9. 2. Create a Partnership
Offer Guests an Additional Benefit
• Figure Out What is Best for Both
• Additional Financial Benefit?
• % of Food Sales at Event Center
• Is Promotion on Website Enough
www.rezStream.com 9
10. Once Guests Have Booked…
Less Reservations Doesn't Mean Less Money
11. 3. Creative Streams of Income
Offer Additional Sales Opportunities
• Specialty Shop
• Cater for the Season
• Offer Off-Season Discounts
www.rezStream.com 11
12. 3. Creative Streams of Income
Offer Additional Sales Opportunities
• Offer Add Ons
• Chocolate Covered Strawberries & Champagne
• Sand Toys for Children
www.rezStream.com 12
13. 3. Creative Streams of Income
Offer Additional Sales Opportunities
• Promote Current Offerings
• Pet Friendly
www.rezStream.com 13
14. 3. Creative Streams of Income
Offer Additional Sales Opportunities
• Rentals
• Income from Non-Guests
• Location is Important to Consider
• Lake
• Mountains
www.rezStream.com 14
15. Take Advantage of the Slow Season
What to Do When the Property is Less Occupied
16. 4. Communication is Key
Increased Opportunity to Talk with Guests
• Listen
• Favorite Nearby Activities
• Why are They Visiting?
• Dislikes
www.rezStream.com 16
17. 4. Communication is Key
Increased Opportunity to Talk with Guests
• Implement Changes
• Blog Topic
• Activities & Events Page
• Growth Opportunity
• Is it Worth it?
www.rezStream.com 17
18. 4. Communication is Key
Increased Opportunity to Train Employees
• Focus Internally
• What is Lacking?
• What has Changed Recently?
• Rest and Relax
www.rezStream.com 18
19. 5. Update the Website
Take Pictures of the Property
• Promote the Property Experience
• Food
• Amenities
• Rooms
• Bathroom
• Kitchen
• Visually Appealing
• Good Lighting & Angles
• Smart Phone
www.rezStream.com 19
20. 5. Update the Website
Include Important Information
• What Sets your Property Apart?
• Wi-Fi
• Television
• Air Conditioning
• Swimming Pool
• Breathtaking Views
• Complimentary Breakfast
www.rezStream.com 20
21. 6. Continue Marketing
Keep the Property Top of Mind & Spark New Interest
• Blogs
• New & Repeat Guests
• Activities
• Promote a Last-Minute Trip
• Aid in Search Visibility
www.rezStream.com 21
22. 6. Continue Marketing
Keep the Property Top of Mind & Spark New Interest
• Email Marketing
• Turn Past Guests into Repeat Guests
• Repeat Guests are a Great Asset
• Customer Reviews & Photos
www.rezStream.com 22
23. 6. Continue Marketing
Keep the Property Top of Mind & Spark New Interest
• Social Media
• New & Repeat Guests
• The More Eyes the Better
• Word of Mouth is a Strong Asset
• Involve Guests
• Write Reviews
• Interact on Social Media
www.rezStream.com 23
24. 6. Continue Marketing
Keep the Property Top of Mind & Spark New Interest
• Pop-Up Windows
• New & Repeat Guests
• Easily Accessible
• Specials
• Partnerships
www.rezStream.com 24
25. Recap
• Determine the Best Offers
• Create a Sense of Urgency
• Diversify the Selection
• Keep an Open Mind
• Consider Future Guests
• Expand the Information
• Delayed ROI
www.rezStream.com 25
26. Thank You
Holly Hufford, Search Engine Marketing Specialist
Please forward all questions regarding this webinars to:
• Sales@rezStream.com
• (303) 872-0220
• www.rezStream.com
26
www.rezStream.com
27. Visit the rezStream
Education Center
For upcoming webinars, past blogs, and
resource guides.
27
rezStream.com/Education