In the age of responsive websites and savvy web users, RezStream shares the advantages and benefits of using a Content Management System (CMS) to publish and edit your website. Be in control of your website's content even if you don't understand website design and coding.

1. Benefits of a Content
Management System
Josh Wise
VP Business Development

2. About RezStream
WHO WE ARE
• Established in 2005
• Located in Denver, Colorado
• 21 Employees
WHAT WE DO
• Software and Internet Services
• Independent Properties Only
• 100 Rooms or Less
WHY WE DO IT
• Founders of RezStream Set the Tone
• Hire Passionate Professionals
• Education

3. About Me
• Married 5 years, Together for 19
• 4 Year Old Daughter
• Born and Raised in Denver
• Sports Enthusiast (Denver Broncos )
• 5 Years at RezStream
• Oversee Sales, Marketing and Support
• Tricked into Adopting a Foster Dog
• Love Helping People
Josh Wise

4. Overvie
w
Why You Are Here
• You Wear Multiple Hats
• Staying on Top of our Industry is Time Consuming
• Determine if a CMS Website is a Solution for You

5. Overvie
w
What We Will Cover
• Static Website
• Content Management System (CMS)
• Advantages of a CMS Website
• CMS Website Options
• Website Tips for Today

6. Static Website
What is a Static Website?
• Most Basic Website, i.e. HTML Coding
• Quicker to Develop
• Content Doesn’t Change
Cons of a Static Website
• Requires Web Development Expertise to Update
• More Expensive to Maintain
• Increased Risk to Business

7. CMS
Website
What are two of the greatest challenges facing Innkeepers?

8. CMS
Website
What is a CMS Website?
A Content Management System is a computer program that allows
publishing, editing and modifying content from a central interface.
CMS websites typically aim to avoid the need for hand coding.

9. CMS
Advantages
YOU Are in Control
• Stop Waiting on Someone Else
• Nickel and Dimed – NO MORE!
• No Design Experience Needed

10. CMS
Advantages
Content is Like Produce – It’s Better When Fresh
• Update your Content
• Write Blog Posts
• Add Images & Videos
• Promote Specials
• Write about Local Events
• Your Website Grows with Your
Business

11. CMS
Advantages
Plug-In
• Global Search
• Events Calendar
• Email Integration
• Room Ratings
• Guest Reviews
• Google Maps
• Google Analytics

12. CMS
Advantages
SEO-Friendly
• Built in SEO Features for
Simplicity

13. CMS
Advantages
Remote Access
• Internet Access Required
• Single Database to Update
• Anytime, Anywhere from
Multiple Devices
• No Special Software Required

14. CMS
Advantages
Play Nicely With Others
• Add Unlimited Users to Assist
with Management
• Different Permission Levels
Available

15. CMS
Advantages
Fresh Design – Same Structure
• Get a Fresh Look for a Fraction of the Price

16. CMS Website Options
Custom CMS
Template CMS
Customizable Look and Layout
Predetermined Look and Layout
Customizable Features
Feature Rich – Built Responsive
Several Months to Design and Develop (60-90 Days)
Rapid Deployment (Live Within 5-10 Business Days)
Easy to Re-Theme Design
Multiple templates to choose from
More Costly – Typically a Sizable Deposit and Final
Payment
Affordable – Little to No Setup Fee, Low Monthly Fee
Requires Developer to Maintain (New Features, Security,
Support)
Maintenance, Training and Support Included

17. Website Tips for
Today
WEBSITE PURPOSE
Navigation
Visually
appealing
Newsletter
signup
Calls to
Action
Conversions
Responsive
Specials,
Activities,
GCs

18. Last Slide
Yippee
Thank you for your time. We appreciate the
opportunity to share insight on CMS websites.
Reach Us
Phone: 866-360-8210 x1
Email: josh.wise@rezstream.com
www.rezstream.com