Benefits of a Content Management System

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In the age of responsive websites and savvy web users, RezStream shares the advantages and benefits of using a Content Management System (CMS) to publish and edit your website. Be in control of your website's content even if you don't understand website design and coding.

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Benefits of a Content Management System

  1. 1. Benefits of a Content Management System Josh Wise VP Business Development
  2. 2. About RezStream WHO WE ARE • Established in 2005 • Located in Denver, Colorado • 21 Employees WHAT WE DO • Software and Internet Services • Independent Properties Only • 100 Rooms or Less WHY WE DO IT • Founders of RezStream Set the Tone • Hire Passionate Professionals • Education
  3. 3. About Me • Married 5 years, Together for 19 • 4 Year Old Daughter • Born and Raised in Denver • Sports Enthusiast (Denver Broncos ) • 5 Years at RezStream • Oversee Sales, Marketing and Support • Tricked into Adopting a Foster Dog • Love Helping People Josh Wise
  4. 4. Overvie w Why You Are Here • You Wear Multiple Hats • Staying on Top of our Industry is Time Consuming • Determine if a CMS Website is a Solution for You
  5. 5. Overvie w What We Will Cover • Static Website • Content Management System (CMS) • Advantages of a CMS Website • CMS Website Options • Website Tips for Today
  6. 6. Static Website What is a Static Website? • Most Basic Website, i.e. HTML Coding • Quicker to Develop • Content Doesn’t Change Cons of a Static Website • Requires Web Development Expertise to Update • More Expensive to Maintain • Increased Risk to Business
  7. 7. CMS Website What are two of the greatest challenges facing Innkeepers?
  8. 8. CMS Website What is a CMS Website? A Content Management System is a computer program that allows publishing, editing and modifying content from a central interface. CMS websites typically aim to avoid the need for hand coding.
  9. 9. CMS Advantages YOU Are in Control • Stop Waiting on Someone Else • Nickel and Dimed – NO MORE! • No Design Experience Needed
  10. 10. CMS Advantages Content is Like Produce – It’s Better When Fresh • Update your Content • Write Blog Posts • Add Images & Videos • Promote Specials • Write about Local Events • Your Website Grows with Your Business
  11. 11. CMS Advantages Plug-In • Global Search • Events Calendar • Email Integration • Room Ratings • Guest Reviews • Google Maps • Google Analytics
  12. 12. CMS Advantages SEO-Friendly • Built in SEO Features for Simplicity
  13. 13. CMS Advantages Remote Access • Internet Access Required • Single Database to Update • Anytime, Anywhere from Multiple Devices • No Special Software Required
  14. 14. CMS Advantages Play Nicely With Others • Add Unlimited Users to Assist with Management • Different Permission Levels Available
  15. 15. CMS Advantages Fresh Design – Same Structure • Get a Fresh Look for a Fraction of the Price
  16. 16. CMS Website Options Custom CMS Template CMS Customizable Look and Layout Predetermined Look and Layout Customizable Features Feature Rich – Built Responsive Several Months to Design and Develop (60-90 Days) Rapid Deployment (Live Within 5-10 Business Days) Easy to Re-Theme Design Multiple templates to choose from More Costly – Typically a Sizable Deposit and Final Payment Affordable – Little to No Setup Fee, Low Monthly Fee Requires Developer to Maintain (New Features, Security, Support) Maintenance, Training and Support Included
  17. 17. Website Tips for Today WEBSITE PURPOSE Navigation Visually appealing Newsletter signup Calls to Action Conversions Responsive Specials, Activities, GCs
  18. 18. Last Slide Yippee Thank you for your time. We appreciate the opportunity to share insight on CMS websites. Reach Us Phone: 866-360-8210 x1 Email: josh.wise@rezstream.com www.rezstream.com

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