26. Pros
• Security - better than what I had
• PHP-based
• Responsive themes
• Plugins!
• Better admin UX - including ACL & versioning
• Less friction to update
27. Cons
• Security - WordPress is a big target
• Learning curve
• Migration effort
• Ego - would using WordPress make me look like
a n00b?
28. Concerns
• How to organise the site? How much of the
cross-referencing to automate?
“This has to be a solved problem, right?”
• 20 years of inbound links and PageRank to
preserve
• Hard-coded HTML styles in the DB to clean up
29. The Plan
• Set up site on new host
• Create basic site structure
• Read up on security
• VaultPress & Wordfence
• Auto-updates
• Set up child theme and create nav menu
• Start migrating content
30. Migration
• Start with simplest pages and sections first
• Write functions where needed
• Required some plugins:
• Advanced Custom Fields
• Add Categories to Pages
• WP Gallery Custom Links…
38. Final Steps
• Migrate all old news/blog posts
• Set up Adsense and Analytics
• Update the theme
• Set up .htaccess redirects
• Change DNS to point to the new site!
43. What’s Next
• Set up SSL
• Mop up broken links
• Add new content
• Update design once illustrations
are finished
• Keep an eye on stats & revenue
44. Building Sites that Last
• Own your stuff - but syndicate where needed
• Don’t change your URLs
• Avoid proprietary enhancements - stick with
standards
• PROVIDE GOOD CONTENT