1. WHY YOUR DIRECT BOOKING STRATEGY IS BROKEN
AND 5 WAYS TO FIX IT
Presented by: Cass Tooke

2. WHAT’S ON TAP FOR TODAY
• About the Speaker
• About rezStream
• Why Your Direct Booking Strategy is Broken
and 5 Ways to Fix It
• Session Recap
• Special Offer
2
rezStream Better Lodging Simplified

3. ABOUT CASS TOOKE
Content marketing and social media specialist at
rezStream. Specializing in Facebook and Instagram, curating
eye-popping and engaging content that fosters unique
relationships with followers and drives potential bookings.
• H-Town Till I Drown
• A Huge Film Nerd
• Unapologetic Pop Music Enthusiast
• Cat Mom
• Next Great British Baking Show Winner
3
rezStream Better Lodging Simplified

4. ABOUT
4
rezStream Better Lodging Simplified
rezStream simplifies day-to-day operations and helps business
attract travelers with digital marketing, reservation software,
online booking engine, and web site design services
Since 2005 we’ve partner with small to medium
sized independent lodging properties in the US.
Our goal is to work WITH our customers to create
easier ways for them to manage their business
and improve their ability to increase revenue.
Small company of 24 caring and passionate
individuals and hospitality professionals.
View ourselves as an extension of your team.
100 years of combined industry experience.
Suite of solutions focused on helping
independently-owned properties.
TEAM | CARE | KNOWLEDGE | PASSION | TRUST

5. WHY YOUR DIRECT BOOKING STRATEGY IS
BROKEN

6. BROKEN DIRECT BOOKING STRATEGIES
The Challenges:
• Competitive Hospitality Landscape
• Power of OTAs
• Website Limitations
• Missed Lead Opportunities
• Addressing Shortcomings
• Strategies for Success
rezStream Better Lodging Simplified

7. REVAMPING YOUR DIRECT BOOKING STRATEGY

8. RISE AGAINST
THE OTAS
By implementing these strategies,
you equip yourself with the tools
needed to not only compete with otas
but also excel in attracting direct
bookings, fostering guest loyalty, and
securing a prominent position in the
competitive hospitality industry.
rezStream
Better
Lodging
Simplified
Enhancing visual appeal and
becoming the ultimate source of
information.
Positioning as an Authority and
adding value.
Strengthening relationships and
continuing optimization.

9. INVESTING IN UNIQUE IMAGERY, VIDEOS,
INTERACTIVE PROPERTY MAPS & MORE

10. EYE-POPPING VISUALS
• Visual Appeal and Engagement
• Transparency
• Brand Control
• Reduced Bounce Rate
• Enhanced Mobile Experience
rezStream Better Lodging Simplified

11. VISUAL APPEAL AND ENGAGEMENT
Visual Storytelling Highlight Unique
Features
Capture Attention
rezStream Better Lodging Simplified

12. TRANSPARENCY
rezStream
Better
Lodging
Simplified
• Develop comprehensive
information
• Explore before booking
• Build trust and confidence when
booking direct
• Example
12

13. PERSONALIZATION, BRAND CONTROL, AND
REDUCED BOUNCE RATES
rezStream Better Lodging Simplified
• Introduce a variety of media in your booking engine strategy. Photos, videos, etc.
• Connect with potential guests in ways OTAs can’t.
• Create unique media to rival competitors.
• Become consistent and create a memorable brand experience.
• The more appealing your website is, the more visitors will stay.
• Example
13

14. ENHANCING MOBILE
EXPERIENCE
rezStream
Better
Lodging
Simplified
• Develop Mobile Dominance
• Responsive Design
• Multimedia Elements
• Seamless Navigation
• Interactive Maps
• Convenience and Efficiency
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15. SHOWCASING YOUR LOCAL EXPERTISE

16. CONTENT IS
A PIVOTAL
ROLE
rezStream
Better
Lodging
Simplified
• Authenticity and Local
Knowledge Transparency
• Personalized
Recommendations
• Enhanced Guest
Experience
• SEO and Visibility
• Storytelling and Brand
Identity
• Building Trust

17. rezStream
Better
Lodging
Simplified
AUTHENTICITY
AND LOCAL
KNOWLEDGE
• Authenticity in Travel
• Local Expertise as a Differentiator
• Creating a Trusted Voice
• Building Trust and Connection
• Differentiating from Competitors
• Enhancing the Guest Experience
• Supporting the Desire for
Authenticity
• Encouraging Direct Bookings

18. PERSONALIZED
RECOMMENDATIONS
AND ENHANCING
GUEST EXPERIENCES
rezStream Better Lodging Simplified
• Catering to Diverse
Interests
• Deeper Connection and
Engagement
• Enhanced Guest
Experience
• Satisfaction and Positive
Reviews
• Repeat Bookings
• One-Stop Resource

19. SEO & VISIBILITY
• Creating Fresh and Relevant Content Transparency
• Favorable to Search Engines
• Improved Search Engine Rankings
• Organic Traffic Generation
• Reducing Reliance on OTAs
• Long-Term Benefits
rezStream Better Lodging Simplified

20. STORYTELLIN
G AND
BUILDING
TRUST
rezStream
Better
Lodging
Simplified
• Creating a Unique Brand
Identity
• Emotional Connection
• Trust Building
• Positioning as a Local
Authority
• Fostering Loyalty
• Differentiation
• Long-Term Impact

21. PROMOTING EXCLUSIVE SPECIALS,
PACKAGES, AND SPECIAL EVENTS

22. A STRATEGY WITH A SENSE OF URGENCY
• Unique Offers
• Enhanced Value
• Competitive Pricing
• Direct Communication
• Event Promotion
• Urgency and Exclusivity
rezStream Better Lodging Simplified

23. UNIQUE OFFERS
• Tailor-made deals for Target Audiences
• Highlighting Your Property's Strengths
• Alignment with Guest Interests
• Differentiation from OTAs
• Creating a Sense of Exclusivity
• Encouraging Direct Bookings
• Loyalty Building
• Flexibility and Adaptability
• Marketing Differentiator
rezStream Better Lodging Simplified

24. ENHANCED
VALUE
• Bundling
Accommodations and
Extras
• Creating a Seamless
Experience
• Enhanced Guest
Experience
• Direct Booking Incentive
• Personalization
• Boosting Revenue
• Marketing Potential

25. rezStream
Better
Lodging
Simplified
COMPETITIVE
PRICING
&
DIRECT
COMMUNICATION
• Strategic Pricing Control
• Catering to Budget-Conscious
Travelers
• Customization for Affordability
• Discounts and Perceived
Value
• Competitive Edge
• Clear Communication of
Savings

26. SPECIAL EVENTS AND CREATING URGENCY
• Creating a Sense of Urgency
• FOMO Marketing Strategy
• Control Over Promotion
• Measuring Impact
• Fostering Guest Loyalty
• Enhancing Revenue
rezStream Better Lodging Simplified

27. SEND EMAIL MARKETING CAMPAIGNS TO PAST GUESTS

28. THE BENEFITS
OF EMAIL
MARKETING
• Building a Valuable
Database
• Personalized
Engagement
• Incentivizing Direct
Bookings
• Data-Driven Insights
• Rekindling Relationships
• Cost-Effective Marketing
rezStream Better Lodging Simplified

29. B U I L D I N G A VA L U A B L E
D ATA B A S E
rezStream Better Lodging Simplified
- Comprehensive
Guest Database
- Data-Driven
Decision-Making
01
- Targeted
Marketing Efforts
-Collecting
Feedback
02
- Reactivation
Campaigns
- Upselling and
Cross-Selling
03

30. PERSONALIZED ENGAGEMENT
& DIRECT COMMUNICATION
rezStream
Better
Lodging
Simplified
Tailored Messages Exclusive Offers
Personalized
Recommendations
Property Updates
rezStream Better Lodging Simplified

31. INCENTIVIZING
DIRECT BOOKINGS
rezStream
Better
Lodging
Simplified
• Attracting Returning Guests
• Personal Touch
• More Attractive Than OTAs
• Enhanced Value Perception
Types of Incentives:
• Discounts
• Loyalty Rewards
• Exclusive Perks

32. DATA-DRIVEN
INSIGHTS
rezStream
Better
Lodging
Simplified
Key Data Metrics:
• Open Rates
• Click-Through Rates
• Conversion Rates
Benefits of Data Analysis:
• Refining Campaign Content
• Segmentation and Personalization
• Optimizing Send Times
• A/B Testing
• Conversion Rate Optimization

33. INVEST IN KEEPING YOUR WEBSITE UP TO
DATE

34. THE ONLINE
FACE OF
YOUR
BUSINESS
rezStream
Better
Lodging
Simplified
Staying Relevant for the User
Experience
SEO Benefits, Capturing Online
Bookings, and Competing with
OTAs
Analytics and Optimization

35. STAYING
RELEVANT
FOR THE USER
EXPERIENCE
rezStream
Better
Lodging
Simplified
• Adapting to
Changing Trends
• Enhanced User
Experience
• Meeting Customer
Expectations
• Showcasing New
Features and
Services

36. SEO BENEFITS
rezStream
Better
Lodging
Simplified
• Adding New Pages
• Optimizing Existing Content
• Improved Search Engine Rankings
• Increased Organic Traffic
• Targeting Relevant Keywords
• Measuring Success
• Content Quality and User Experience

37. CAPTURING ONLINE BOOKINGS AND COMPETING
WITH OTAS
• Clear Calls-to-Action
• Intuitive Booking Forms
• Accessible Rate Information
• Achieving Competitive Edge
• Streamlined Booking Path
rezStream Better Lodging Simplified

38. ANALYTICS AND OPTIMIZATION
• User Behavior Analysis
• Conversion Rate Optimization
• Bounce Rates
• Mobile Usability
• Page Load Speed
• Cross-Device Consistency
rezStream Better Lodging Simplified

39. • Capture Unique Imagery,
Videos, and Interactive
Property Maps
• Showcase Local Expertise
• Promote Exclusive
Specials/Packages and
Special Events
• Send Email Marketing
Campaigns to Past Guests
• Invest in Keeping Your
Website Up to Date
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rezStream Better Lodging Simplified

40. THANK YOU
Please forward all questions
regarding this webinars to:
• Sales@rezStream.com
• (303) 872-0220
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rezStream Better Lodging Simplified
Schedule a Demo

41. CHECK OUT OUR
EDUCATION
CENTER
41
rezStream Better Lodging Simplified
For upcoming and past webinars, industry
blogs, and downloadable resource guides.
www.rezStream.com/Education

42. WEBINAR SPECIAL
OFFER
DIGITAL MARKETING
42
rezStream Better Lodging Simplified
20% off Elite Level Marketing
Plans
Work with our team and build a custom robust strategy to capture more
guests by incorporating your budget, goals, timeline, tactics, and more.
Tactics to select from include:
Search Engine Optimization (SEO)
Email Marketing
Metasearch
Pay-Per-Click (PPC)
Social Media
Blogging
Booking Abandonment
Remarketing
Offer Ends: June 2023
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