The document discusses the costs associated with building a website, detailing historical price trends and current factors influencing costs, such as competition and responsive design features. It provides a breakdown of essential components like domain registration, hosting, design, and maintenance, along with examples of various types of websites and their typical costs. The conclusion emphasizes the variability in pricing based on features and encourages using a cost calculator for personalized quotes.

1. How Much Does a Website
Cost?
Research by WebpageFX
Full Service Internet Marketing Company
http://www.webpagefx.com/

2. AGENDA
1
Introduction
2
History
3
Responsive Sites & Competition
4
Breakdown of Site Components
5
Site Examples

3. THE BIG QUESTION
How Much Does a Website Cost?
Frequently asked,
Rarely answered!

4. WHAT WE DID FOR THIS
ARTICLE
WebpageFX team of
• web designers
• developers
• marketing
specialists
Examined:
Important Factors
• historical costs
• design components
• current web features/costs

5. HISTORY OF WEBSITE COSTS
Small Business Website
Less than 25 employees in a small city
15 page site, web hosting, email, domain, aesthetic quality 7/10
Time Period
Expected Cost
• 1995 - 1997
• 7,500 to $12,000
• 1998 - 2000
• 6,000 to $10,000
• 2001 - 2004
• $2,500 to $4,500
• 2005- 2009
• $2,000 to $7,500
• 2010 - 2012
• $2,500 to $8,500
• 2013
$10,000
• 2,000 to

6. RESPONSIVE WEBSITE
DESIGN
232+ possible
screen sizes
Graphic by mobile.smashingmagazine.com

7. RESPONSIVE WEBSITE
DESIGN
Responsive design - 20% price increase
Better Design, Functionality, User Experience, ROI
Graphic by masterthenewnet.com

8. COMPETITION
Growing competition drives prices down 10%
• Last decade: 10x more competitors in web market
• Jobs for web developers: expected 22% increase in 2020
Photo: www.stevewiens.com

9. FREE WEB TOOLS
Free Tools
•CoffeeCup Free HTML Editor, Notepad++, Firebug, GIMP

10. FREE WEB TOOLS
Advantages
Disadvantages
• Free/low cost
• Low quality
• Do-it-yourself
• No unique identity
• Change whenever
you want
• Use a template many
others have used
• No branding
• Less traffic

11. COST CALCULATOR
WebpageFX developed a website cost
calculator

12. DESIGNING YOUR SITE
To Stand Out from the Crowd
• Better content
• Flash designs
• Online videos
• Interactive applications

13. BREAKDOWN OF SITE
COMPONENTS
Domain Name
• Online Fingerprint
• Specific to You
• Register Annually
• Online Identity
• Establishes Credibility
COST: $9/year

14. BREAKDOWN OF SITE
COMPONENTS
Hosting
• Allows your website to be online
• Web host provides space on server
• Quality affects loading time, tech support, future expansions
COST: $75 to 200/year
Image by bestfloridawebdesign.com

15. BREAKDOWN OF SITE
COMPONENTS
Web Design and Graphics Development Time
• Amount of time to build site
• Design, layout, colors, fonts, text
• Extremely important: attract or repel visitors
COST: 60 to 150 hours (based on 15 page website)

16. BREAKDOWN OF SITE
COMPONENTS
Site Maintenance
• Updating and Managing website once online
• Ensuring hardware/software working and up to date
• Improve search engine rankings, keep site functioning.
COST: $500 - $1250/year

17. COST OF SITE
So how much should a site cost?
Let’s review 4 specific web design
and web development projects

18. SITE EXAMPLES
1. Informational or Small Business Site
• 8 to 16 pages
• Custom graphics & stock photos
• Little or no flash
• Web forms sending to email accounts
Project Duration:
30 – 75 days
Cost:
$2,000 - $6,000

19. SITE EXAMPLES
2. Corporate (100+ employees) Site
• 25 to 75 pages
• Heavy flash
• High quality design on all pages
• Extras: Intranet, calendars, search, content management
Project Duration:
60 – 90 days
Cost:
$10,000 - $25,000

20. SITE EXAMPLES
3. Ecommerce Site
• 100 to 1000 products
• Shopping cart with payment gateway integration
• Product descriptions and images
• Sales tax and shipping calculation
Project Duration:
60 – 120 days
Cost:
$5,000 - $15,000

21. SITE EXAMPLES
4. Database Driven Site / Web Application
• 20 – 2,000 Dynamic pages
• Admin control panel for management
• Requires advanced programming skills
• Highly interactive
Project Duration:
90 – 180 days
Cost:
$6,000 - $35,000

22. CONCLUSION
Conclusion:
• Cost varies greatly depending on features, Internet marketing services,
design, aesthetic qualities, and more
• Cost of basic site decreased, need for competitive site increased
• Use cost calculator to determine what’s right for you
• Let us help you! Send us your ideas and we’ll get you a quote:
http://www.webpagefx.com/Free-Web-Design-Quote.php

23. CLOSING
Questions?
Contact US
www.webpagefx.com