Responsive Web Design & SEO

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About responsive design and its benefits, and how it affects search engine optimization (SEO). By Megan Horn, Marketing Specialist at Far Reach in Cedar Falls, Iowa at the Greater Cedar Valley Alliance's Business Education Series on 10/8/13. http://www.farreachinc.com

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  • Nice presentation, but I was expecting something more, you can write a lot about this topic!
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Responsive Web Design & SEO

  1. 1. Responsive Design & SEO Megan Horn, Marketing Specialist
  2. 2. • One website for all devices – Desktops – Tablets – Smartphones • Automatically detects device screen size • Shows content based on device What is Responsive Design
  3. 3. Responsive Design Examples • Cedar Valley Catholic Schools – cvcatholicschools.org • Croell Redi-Mix – croell.com • Price Lab – pricelabhistory.org
  4. 4. Benefits of Responsive Design • One website to manage for all devices • Website displays well on all screen sizes • Google prefers responsive design • Site will be relevant for longer • Each visitor is getting the same content, but differently • Beautiful design with optimized load times
  5. 5. Is Responsive Design Right for You? • Is more than 25% of your traffic mobile? • Are you selling something on your site? • Do mobile and desktop users have similar experiences? • Do you update your content frequently? • Are you directing users to specific pages from social media or ads?
  6. 6. What is SEO? • Optimizing your site for search engines • Increasing organic search traffic • Driving keyword- specific traffic
  7. 7. How Responsive Design Benefits SEO • Better usability • Google prefers it • Decreased load time • One site to optimize • 1 page = 1 URL • No duplicate content
  8. 8. Questions? Megan Horn Marketing Specialist Far Reach megan@farreachinc.com @meganhorn

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