8. “I never really thought about
the economics of a
restaurant, only the food
and the experience.
Everyone thought I was
crazy, but I had a very
strong vision for the way
Chipotle was going to
look, and taste, and feel.”
- Steve Ells, Founder
42. How do we make things?
Design from the outside in,
build from the inside out.
What web development experience do we
want?
Simple. Powerful. Clean.
How does Aspen deliver this experience?
Aspen resources. One file. Multiple pages.