WordPress for Lawyers
Building a Website for your Law Firm
North Carolina Bar Association
Presenter
Jennifer Ellis
Lowenth...
About Jennifer Ellis
• Legal Malpractice & Ethics Attorney
• Also Manage Online Presence for Lowenthal &
Abrams, PC in Phi...
Today’s Seminar
• Choosing a domain name
• Picking a host
• Installing software
• Setting up the basics
• Design
• Choosin...
You Can’t Build a Website in an Hour
• But you can create one in
• A weekend
• A week
• A month
• Websites are a continuin...
Why WordPress?
• Easy to install
• Easy to use
• Easy to update
• Great functionality through plug-ins
• Free software
• S...
Choose a Domain Name
• Your address on the web
• Choose carefully
• Branding
• First thing people see
• Creates a sense of...
Think Through Your Branding
• Firm’s Name?
• Initials?
• Law or Lawfirm at the end?
• Area of practice?
• Geographic area?...
Ask Others to Look
• Bad Examples
• whorepresents.com
• WhoRepresents or WhorePresents
• speedofart.com
• SpeedOfArt or Sp...
See if the Name is Available
Not Available?
• Add law, lawfirm or lawyers?
• Consider other options
• Be careful about adding S or ing
• Especially bad...
Choose Webhost
• Reliable
• Able to handle WordPress
• One click installation
• Recommend
• Web Synthesis
• Bluehost
• Hos...
Purchase Hosting Plan
• Don’t choose the lowest plan.
• Choose an appropriate plan
• Business Level
• WordPress specific (...
Point DNS
• What is a DNS?
• Domain Name Server
• Domain Name System
• Connects IP address and domain name
• Type in domai...
Using Same Registrar & Host?
• Will not need to point the DNS
• It should automatically work
• Less secure to use both in ...
Different Registrar & Host
• Required to point DNS to the correct location
• The steps vary based on your registrar and ho...
Warning – Email!
• Make sure you do not mess up your email when you change your
DNS!
• If in doubt, ASK!
Installing WordPress
Setting Up the Basics
• Click on Settings and Access
• General
• Writing
• Reading
• Discussion
• Permalinks
General
Writing
Reading
Discussion
Permalinks
Website Appearance
• Theme
• Complete website design
• Modifiable
• Coding
• Internal options
Finding Themes
• Within WordPress
• Free
• External sites
• Various prices
• Framework themes
• Basic underlying framework...
Within WordPress
Preview
Install External Theme
Modify Theme
Options Vary
Plugins & Widgets
• Add functionality
• Plugins
• Back end
• Widgets
• Front end
• Often work together
Recommended Plugins
• Yoast WordPress SEO – SEO
• Askimet – Comment Spam
• Acurax Social Icons – Social Media Icons
• Disa...
Using Widgets
Drag to Location
Enter Data (If Needed)
Result
Plugins with Widgets
PLUGIN
WIDGET
RESULT
Important – Updates!
• WordPress = Microsoft of Web
• Common malware attack target
• Update plugins and software as requir...
Updates
Content
• Pages
• Posts
• Media
Editing
Media
Gallery
Upload
URL
Edit Media - Add Advanced Image Plugin
SEO
• Content matters
• What will bring clients?
• What questions are they asking?
• Answer the questions
• Good links fro...
SEO Tools
• Yoast – WordPress Plugin
• On site SEO analysis
• Moz – External Help
• http://moz.com
• Education
• Analysis
...
Yoast
• Provides tools to analyze each page and post
• Helps with Sitemaps
• Other tools as well
Yoast
Yoast
ahrefs
Provides
detailed
information
about links
Moz
Analyze your site
against others for
key words and other
information
Choose your key
words
Compare
Competitors
Google Analytics
• http://analytics.google.com
• Numbers
• Location
• Pages
• Bounce rate
• Mobile versus desktop
Google Webmaster Tools
• http://webmaster.google.com
• Informs if problems with site
• Provide Google with sitemap
• Infor...
Ethics Rules 7.1 et seq.
• Marketing rules apply
• Use appropriate disclaimers for your jurisdiction
• Do not share detail...
Questions?
• Feel free to contact me
• Jennifer@jlellis.net
• Twitter: @jle_jd
• Facebook: www.Facebook.com/jle.jd
Basics - Setting up a WordPress Site
Basics - Setting up a WordPress Site
Basics - Setting up a WordPress Site
Basics - Setting up a WordPress Site
Basics - Setting up a WordPress Site
Basics - Setting up a WordPress Site
Basics - Setting up a WordPress Site
Basics - Setting up a WordPress Site
Basics - Setting up a WordPress Site
Basics - Setting up a WordPress Site
Basics - Setting up a WordPress Site
Basics - Setting up a WordPress Site
Basics - Setting up a WordPress Site
Basics - Setting up a WordPress Site
Basics - Setting up a WordPress Site
Basics - Setting up a WordPress Site
Basics - Setting up a WordPress Site
Basics - Setting up a WordPress Site
Basics - Setting up a WordPress Site
Upcoming SlideShare
Loading in …5
×

Basics - Setting up a WordPress Site

858 views

Published on

This slide set is for a seminar I did, "Meet The Author of WordPress in One Hour for Lawyers." I went over some of the basic of setting up a website using WordPress. Obviously, I could only go over so much in an hour. But I address choosing a domain name, picking a host, basic set up, adding and editing pages, posts and media.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
858
On SlideShare
0
From Embeds
0
Number of Embeds
269
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Basics - Setting up a WordPress Site

  1. 1. WordPress for Lawyers Building a Website for your Law Firm North Carolina Bar Association Presenter Jennifer Ellis Lowenthal & Abrams, PC & Jennifer Ellis, JD @jle_jd www.LowenthalAbrams.com www.jlellis.net Copyright Jennifer Ellis, 2014. All rights reserved.
  2. 2. About Jennifer Ellis • Legal Malpractice & Ethics Attorney • Also Manage Online Presence for Lowenthal & Abrams, PC in Philadelphia • Consultant – Online Marketing for Lawyers • Jennifer Ellis, JD • Author • WordPress in One Hour for Lawyers • Available on ABA’s Website
  3. 3. Today’s Seminar • Choosing a domain name • Picking a host • Installing software • Setting up the basics • Design • Choosing plugins • Adding widgets • Creating and editing a page • Creating and editing a post • Adding media • Updating software • Security • SEO (Search Engine Optimization) • Ethics
  4. 4. You Can’t Build a Website in an Hour • But you can create one in • A weekend • A week • A month • Websites are a continuing project • Keep adding content • Examine results • Improve • Repeat
  5. 5. Why WordPress? • Easy to install • Easy to use • Easy to update • Great functionality through plug-ins • Free software • Supportive community • Excellent for SEO
  6. 6. Choose a Domain Name • Your address on the web • Choose carefully • Branding • First thing people see • Creates a sense of who you are • Email address • Relate to your firm • Easy to type • Not too long • No dashes • No numbers
  7. 7. Think Through Your Branding • Firm’s Name? • Initials? • Law or Lawfirm at the end? • Area of practice? • Geographic area? • Hard to find good names • Be creative • Use .com
  8. 8. Ask Others to Look • Bad Examples • whorepresents.com • WhoRepresents or WhorePresents • speedofart.com • SpeedOfArt or SpeedoFart • therapistinabox.com • Therapist in a Box or TheRapistInABox
  9. 9. See if the Name is Available
  10. 10. Not Available? • Add law, lawfirm or lawyers? • Consider other options • Be careful about adding S or ing • Especially bad if the other site is a law firm • Domain available for sale from the owner? • Check for cost
  11. 11. Choose Webhost • Reliable • Able to handle WordPress • One click installation • Recommend • Web Synthesis • Bluehost • HostGator
  12. 12. Purchase Hosting Plan • Don’t choose the lowest plan. • Choose an appropriate plan • Business Level • WordPress specific (if available) • But….see discussion on Sucuri & CloudProxy • The lowest level is fine for Web Synthesis • Note, can register your domain on Bluehost or HostGator. • Not on Web Synthesis
  13. 13. Point DNS • What is a DNS? • Domain Name Server • Domain Name System • Connects IP address and domain name • Type in domain name, sends it to the right location • Like a phone book or a map for the Web
  14. 14. Using Same Registrar & Host? • Will not need to point the DNS • It should automatically work • Less secure to use both in the same place
  15. 15. Different Registrar & Host • Required to point DNS to the correct location • The steps vary based on your registrar and host • Sometimes change Name Servers • Sometimes change IP Address • Get information from Host • More secure
  16. 16. Warning – Email! • Make sure you do not mess up your email when you change your DNS! • If in doubt, ASK!
  17. 17. Installing WordPress
  18. 18. Setting Up the Basics • Click on Settings and Access • General • Writing • Reading • Discussion • Permalinks
  19. 19. General
  20. 20. Writing
  21. 21. Reading
  22. 22. Discussion
  23. 23. Permalinks
  24. 24. Website Appearance • Theme • Complete website design • Modifiable • Coding • Internal options
  25. 25. Finding Themes • Within WordPress • Free • External sites • Various prices • Framework themes • Basic underlying framework • Theme over the framework • Hire website designer
  26. 26. Within WordPress
  27. 27. Preview
  28. 28. Install External Theme
  29. 29. Modify Theme
  30. 30. Options Vary
  31. 31. Plugins & Widgets • Add functionality • Plugins • Back end • Widgets • Front end • Often work together
  32. 32. Recommended Plugins • Yoast WordPress SEO – SEO • Askimet – Comment Spam • Acurax Social Icons – Social Media Icons • Disable Comments – Hides Comment Box on Pages • Display Widgets – Controls Where Widgets Appear • Gravity Forms – Contact Box • Jetpack – Numerous Tools (including statistics) • W3 Total Cache – Speeds Up Site • Advanced Image Styles (control aspects of image appearance)
  33. 33. Using Widgets
  34. 34. Drag to Location
  35. 35. Enter Data (If Needed)
  36. 36. Result
  37. 37. Plugins with Widgets PLUGIN WIDGET RESULT
  38. 38. Important – Updates! • WordPress = Microsoft of Web • Common malware attack target • Update plugins and software as required • Use security • Sucuri Malware Scanner ($89/year) • Plugin and external scanning service • Sucuri Cloud Proxy ($9.99/month) • Sucuri included with Web Synthesis
  39. 39. Updates
  40. 40. Content • Pages • Posts • Media
  41. 41. Editing
  42. 42. Media
  43. 43. Gallery
  44. 44. Upload
  45. 45. URL
  46. 46. Edit Media - Add Advanced Image Plugin
  47. 47. SEO • Content matters • What will bring clients? • What questions are they asking? • Answer the questions • Good links from other sites • Encourage linking with good content • Write for sites with follow me links • Follow me = recognized by Google as providing link “juice” • No follow = no link “juice”
  48. 48. SEO Tools • Yoast – WordPress Plugin • On site SEO analysis • Moz – External Help • http://moz.com • Education • Analysis • Comparison • ahrefs – Linking Analysis • https://ahrefs.com/
  49. 49. Yoast • Provides tools to analyze each page and post • Helps with Sitemaps • Other tools as well
  50. 50. Yoast
  51. 51. Yoast
  52. 52. ahrefs Provides detailed information about links
  53. 53. Moz Analyze your site against others for key words and other information
  54. 54. Choose your key words
  55. 55. Compare Competitors
  56. 56. Google Analytics • http://analytics.google.com • Numbers • Location • Pages • Bounce rate • Mobile versus desktop
  57. 57. Google Webmaster Tools • http://webmaster.google.com • Informs if problems with site • Provide Google with sitemap • Information about Google searches
  58. 58. Ethics Rules 7.1 et seq. • Marketing rules apply • Use appropriate disclaimers for your jurisdiction • Do not share detailed information about clients without permission • Appropriate disclaimer – past results do not guarantee future outcome • Beware providing specific legal advice • General, educational information
  59. 59. Questions? • Feel free to contact me • Jennifer@jlellis.net • Twitter: @jle_jd • Facebook: www.Facebook.com/jle.jd

×