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1. Radio Advert Analysis
The next advert I chose to analyse is Money Supermarket. The advert includes the Rapper
Snoop Dog who is famous. I think they put him in the advert because he known by most
people and is very successful which depicts the company as successful. The style of the
show is more persuasive than anything.
The overall message of the advert was to make people change or choose Money super
market, by using snoop dog they appealed to a larger audience such as young adults who
will also listen to his music, so I would say that the advert is targeted to a particular age.
The language used in this advert is conversational; this is shown when snoop dog starts the
advert with an anecdote of his childhood. Also there is a relaxed tone in his voice which
implies that the company is easy going and not stressful.
The slogan used in this advert is 'your so money supermarket' this very well known as
people know of it because of the TV advert Money supermarket as in every TV ad they have
this is used and in a way it gets stuck in your head and you end up saying it before it is
actually said on the advert this is the same effect the radio ad has to, the name of the
company was mention twice which is enough for this company as many people ae already
aware of them and what they do.
There are no contact details giving during the advert, I think that this is confidence in the
company because they know that people already know how to find them and contact them
which also shows how popular they are. The song used in the advert is one of snoop dogs,
this is so if you didn’t recognise his voice you would as soon as you herd his voice.
The main purpose of this advert is promoted the company and the brand name. I don’t like
the advert because it was played a lot which made it annoying.