Types of Commercial

1. 1. Testimonial advertising
This type of TV ad is basically an expert or customer making a testimony on how amazing and incredible
your products are and why they never ever would buy from someone else than you.
2. Go with the stream
If your product is for “normal people” it’s clever to tell your potential customers that it’s normal to buy your
product and that everyone does it. Group pressure at its’ best.
3. Celebrity piggy back
There are two reasons to use celebrities in TV ads. The first one is trust, because if your company is big
enough to use someone famous you must be doing something right. The second reason is most people
want to live in an illusion, an illusion of having the perfect life. Nothing reflects a perfect life better than the
idols you see on TV and hence everyone will want to own/use the same things as them.
4. Patented or unique
If your product does something unique, has a patent or special formula it is possible to focus strongly on
this. It really doesnt matter if your product really have a unique formula; your goal is to make your product
almost synonym with a specific problem or use. You commonly see this in commercials for makeup,
toothpaste or cleaning detergents.
5. Informative
Infomercials are mainly used in commercials for companies with moral reasons not to stand out too much.
Instead you highlight the facts in and around your business.
6. Hate
The strongest human emotion that is the main motivator for people to act. It can be provoked by strong
factual messages or offensive visual imagery.
7. Associations
Perfume is one of the hardest products to advertise via TV; the medium unable to deliver smells. Instead
the experience of the perfume gets visualised instead.
8. Sitcom series
If the company is big enough and puts enough time and effort in their TV ads, a good way is to create a
series of commercials with the same actors. It becomes almost like a sitcom and the stars of the
commercial becomes new mascots for the company/product. It is a great way to build trust in your brand.
9. Appeal to vanity
Make your product or company seem exclusive and expensive. These types of ads are generally very
visually clean with very little dialogue. Common products are cars or watches.
10. Parody or comedy
Anything that get peoples emotions flowing will be noticed and remembered.
11. Sex
Nothing gets the heart beating like something sexy. It is also a very good way to profile a product to a
specific gender. If your product is for the ladies, introducing a handsome guy in your commercial is the
way to go.