The document discusses the effectiveness of combining a short film with ancillary marketing products like posters and magazine reviews. To create cohesion, the film poster featured the same woods location as the short film and used the film's tagline. Both the poster and review used the same font for the film title. The review included the film poster and a still image from the film to clearly connect it to the short film. Overall, the ancillary products portrayed the same feel and genre as the film and enhanced its promotional aspects, looking legitimate to audiences.

1. How effective is the
combination of your main
product and ancillary tasks?

2. In the real industry, both my short film and
print products may be produced by the same
company, the marketing team would source
material from the film to create these.
Therefore to create my all 3 of my products, I
needed to make sure my film poster correctly
represented my the film and that the magazine
review was a realistic view of my film.
Our film was definitely more mainstream and
conventional therefore our short film and print
products needed to be typical of our genre.

3. Something I was keen to do
was to keep the woods
location of my short film to
be the same place of my
photo on my film poster, this
created cohesion between
my products and enabled
them to be connected. The
‘who will return?’ tagline at
the top was a way of
connecting the credits from
the beginning of our short
film to our film poster, we
wanted a more simplistic
version which I believe works
well. We also chose to put
the casting list on both the

4. We chose to keep the font
of ‘In-Focus’ the same
between both the film
poster and the magazine
review, this made the
connection between to the 2
evident to the audience.
Also we chose to add the
film poster onto our review
to make it even clearer that
this a film review of ‘In-
Focus’ this allowed it to be
more realistic of a short film
made in the real industry.
Furthermore we added an
still image from iMovie of
our short film, this was our

5. Over all I am very pleased with all of
my Ancillary Tasks, I feel that they
portray and connote the same
feel, theme and genre as the film itself
and is no way misleading, which is
very important for the promotional
aspect of film making. In my feedback
from the audience no-one questioned
it’s ‘believability’ suggesting it looks
legitimate which I was very satisfied