The document discusses the effectiveness of combining a short film with ancillary tasks of a film poster and film review. The goals of the ancillary tasks were to help promote and gain awareness for the short film. Specific details such as font, color scheme, and images used were chosen to clearly relate to the drama genre of the film and explore the storyline and characters. The document concludes that the film poster and review were highly effective promotional tools that successfully targeted the intended audience through their clear representation of the film's messages and themes.

1. HOW EFFECTIVE IS THE
COMBINATION OF YOUR MAIN
PRODUCT & ANCILLARY
TASKS?
Evaluation Question 2

2. Brief
■ The brief of this assignment was to create a short film which lasted
approximately five minutes long. The media product had to fall into a genre of
our choice varying from action to horror.
■ The short film required to have a clear understandable story which had to be
targeted at a specific audience
■ To create a Film Poster and a Film Review for a magazine

3. What was the aim for our Ancillary
Task?
■ During the production process, I happened to have come to a decision of planning to create a
Film Poster and a Film Review for a magazine.
■ The main purpose for the ancillary tasks was to help promote our final media product to our
targeted audience. When deciding what colour scheme I will be using for both Film Poster and
Film Review I had to think thoroughly about how it would reflect to my final media product,
Broken.
■ Both tasks had to be created which had clearly related to our final media product where the
audience would be able to visually understand the genre and to gain an understanding of the
storyline.
■ My aim had been to hand in both pieces of work in a professional manner and in order to
achieve this aim, I required using the software Adobe Photoshop CS6 which allowed me to
alter images and texts as well as to modify them to a certain extent. Having to use the latest
software for my film poster had helped use different functions which other software’s didn’t
allow such as downloading and using downloadable preset brushes from an outsource.

4. How did my Film Poster meet the
drama genre?
Having the title ‘BROKEN’ in a
shattered glass format helps the
targeted audience to see the
relation and suggests that
something is permanently broken
in the film.
The tagline displayed is “All it
takes is a second”, these
words are sharp yet
meaningful as it refers back to
the genre, drama, as it
suggests how all it takes is a
second to change life.
The pills have been positioned in
titled way which seems to help
create an enigma to the audience
as they would question themselves
on why is it positioned like this.
The pills tend to symbolize suicide
situations within Drama films.
The red font colour which
helps to represent pain and
danger. Having the font
colour in red helps to connote
the genre of the film.
Having shattered pieces of glass around
the poster helps to convey the negative
emotions to the audience. This is
because shattered glass happens to be
represented in scenario’s involving life-
changing accidents.
Using the colour black as a
secondary colour for my film
poster helped to connote to the
audience that the film would be
about emotions and death. This
happens to typical themes of
the drama genre.

5. Font choices for my Film Poster
For the main title and tagline, I had decided to use Optimus
Princep which is a downloadable font from an external source.
The reason on why this particular font appealed to me the most
is simply because, I believed that the font was clear and easily
attracting audiences. I felt that this font was easy to relate to the
genre as this had given audiences a mysterious attracting look.
Once creating the title with the grunge effects being applied I
had decided to use the same font for the tagline. The font and
font colour helped to display the tagline in a mystic way to the
audience which happened to be eye grabbing.
To display the billing and social media page names, I
had used the font, SixCaps. The billing had all crew
members including the director and cinematographer.
SixCaps had been a great font to use for the billing as
each letter had been tall and narrow to each other.
To demonstrate the productions official website
I had used Syncopate Regular. The font had
been basic yet formatted in a stylish way
making it appealing to audiences. The font had
been clear making it easy to read from a
distance. I believe that the font had been great
to use to make the production’s URL clear and
rich.

6. Font choice for my Film Review
I knew that the main title should be the
most eye grabbing thing on the film
review. Therefore, I had chosen to use a
pure bold font, Microsoft New Tai Lue.
The font would allow readers to be aware
of the film and the tagline. Making it easy
to read and attractive had been one of
the reasons on why I decided to use
Microsoft New Tai Lue.
I happened to use Calibri for this piece
of text as I felt that it was essential to
make this stand out for the readers.
Using Calibri not only made it easy to
read for readers but it allowed to make
the entire film review itself look more
appealing. This is because Calibri
tends to be a stylish font.
The font for the entire general
text was, Myanmar Text. I felt
that this was an appropriate font
to use for the general text as the
style had been classic and would
help appeal typical film review
readers.
For other parts of the film review I had decided
to use, Myriad Pro. This had been simply
done to avoid any confusion with the reader.
This piece of text had been something which
the reader was able to relate after reading the
article. Having the font in Myriad Pro would
help the reader aware that this wasn’t part of
the main points of the review.
I had used the font, Optimus Princeps
to display the rhetorical question as this
was something which only readers from
a short distance were able to see.
Having it in a small font had been
specifically made for the targeted
readers of the film review.

7. Images used within my Film Review
This particular image happens to help create various meanings
to the audience. The image tends to create a representation of
the character being rebellious and irresponsible. This is
demonstrated from the costume and props used. The costume
used i.e. the hoodie helps to convey to the audience that the
character is irresponsible. The fact that the character is
positioned on a newspaper stand helps to imply to the audience
how reckless the protagonist is.
This is the same image after editing it on Adobe Photoshop CS6.
Editing this picture had been tough as I had to use a wide range of
effects. I had to start off with filtering the image to black and white
then had to use the lens flare effect carefully which allowed me to
highlight the characters hands in the image. Also, having a radial
blur affect implemented to the picture it helped the image to fade
perfectly with the film review. The final edited image helped to
develop the representation of the character. The different effects
allowed to make the character look more rebellious which creates
an enigma towards the audience.

8. Images used within my Film Poster
Using a extreme close up of the pills
bottle had been something which I had
desired to include in my film poster
when filming. This is because after
watching our productions influences it
was seen that medication was
something that immediately symbolizes
some sort of drama to the scenes.
Therefore, I had decided to use this
image as it happens to create different
meanings to the audience. Having a pills
bottle on the ground on some grass
helps to imply that this is an unwanted
medicine. I believed that this image was
the correct way to relate the emotions of
what the protagonist was feeling
towards the pills.
With deciding to use a medium shot of a
empty wheelchair was a great way to
give small hints to the audience of what
my short film is really about. The
wheelchair is an iconic prop which
connotes weakness to the protagonist.
The audience would need to see
posters where they are able to gain an
idea of what the storyline is roughly
about.
The image provides a clear message to the audience of death and fear for the
protagonist, Daniel. With having the image focused on the train and its headlights it
tends to imply that something death related is going to happen. With having it related to
the other pictures it helps to give the audience an idea of what the film is about. Using
an filter effect to make the image look more contrasted it helps to create an enigma to
the audience of what is actually happening. The image also includes a small part of the
wheelchair which gives a hint that a train is involved with the protagonist.

9. How did my Film Review explore the
final product? ■ I believed that my Film Review had followed a colour
scheme of burgundy and white. I feel that the colours used
helped to keep my ancillary tasks related to the production
itself as well as the genre. The general text for the main
body of the review had been structured in a correct
magazine format showing the sense of professionalism.
The general text had explained how the writer had met the
director and how he had explained the production stages
in terms of the planning and organising the film. I had to
constantly make sure that the Film Review had explored
the final product by following similar colour schemes which
were easily relatable to our production. Also, including
rhetorical questions in the film review helped to make the
audience aware that the protagonist experiences a range
of emotions. Furthermore, the images used in the film
review allowed to reflect on the protagonists lifestyle
before the accident. When audiences watch our final
product they would be able to compare how the image
shows a different person compared to the character in the
film after the accident.

10. Summary
■ In conclusion, I strongly believed that the ancillary tasks were highly effective to our
production. Both, Film Review and Film Poster had included Drama codes and
conventions which allowed to target our audiences in a manner which they would
prefer. Using an appropriate colour scheme and images for the Film Review and Film
Poster had surely been beneficial as it helps to send the correct messages as well as it
helps to relate back to our production as a whole.
■ The ancillary tasks had been a good way to gain awareness from audiences as I
believe that my Film Poster and Film Review had been successful and were strongly
appealing to our targeted audience. I felt that the words which were constantly used in
the two tasks such as “Broken”, “Depressing” and “Paralyzed” were words which best
described the protagonists emotions and feelings.