This presentation contains important theories and classifications of memory and retrieval needed to be known for a business. These makes consumers turn into buyers and loyal customers.

2. How Memory is Enhanced?

3. 1. Chunking
A group of items that can be
processed as a unit

4. 09359479065 0935-947-
065

5. In marketing:
Brand
Names
Tel. No.
1-800-GO-UHaul

6. 2. Rehearsal
The process of actively reviewing
material in an attempt to
remember it.

8. In marketing:
Jingles Slogans

9. 3. Recirculation
The process by which information
is remembered via simple
repetition without active
rehearsal.

11. 4. Elaboration
Transferring information into
long-term memory by
processing it at deeper levels.

14. What is Retrieval?

15. Semantic or associative
network
set of
associations
in memory that
are linked to a
concept.

17. Factors about the semantic
network affect what we remember

18. 1. Trace Strength
The extent to which an
association or link is strongly or
weakly linked to a concept in
memory.

19. Fastfood
Cafe
Hotel

20. 2. Spreading of Activation
The process by which retrieving
one concept or association
spreads to the retrieval of a
related concept or association.

22. Retrieval Failures

23. 1. Decay
The weakening of memory nodes
or links over time.

24. 2. Interference
That which causes us to confuse
which features go with which brand
or concept due to semantic
networks being too closely aligned.

25. 3. Primary & Recency Effects
The tendency to show greater
memory for information that
comes first or last in a sequence.

26. Retrieval Errors

27. What we do remember is not
always accurate or complete;
our memory may be subject to
distortion or confusion.