Memory
Memory
the process by which we encode, store, and retrieve
information
3 Basic Processes:
Encoding
Storage
Retrieval
Three-System Memory Theory
Sensory memory
the initial, momentary storage of information, lasting only an
instant
types are dependent on the source of sensory information
(iconic memory, echoic memory)
can store information for only a very short time, but its
precision is high
can be destroyed or replaced with a new one
Short - term memory
memory that holds information for 15 to 25 seconds
Long - term memory
memory that stores information on a relatively permanent basis,
although it may be difficult to retrieve
Improving Memory
Chunk
a meaningful grouping of stimuli that can be stored as a unit in
short-term memory
can be individual letters or numbers, or may consist of larger
categories such as words or meaningful units
P B S F O X C N N A B
C C B S M T V N B C
PBS FOX CNN ABC
CBS MTV NBC
Rehearsal
the repetition of information that has entered short-term memory
information is maintained in the short-term memory or may transfer into
long-term memory
Elaborative rehearsal
occurs when information is considered and organized in some fashion
expanding, linking to another memory, turning to image, transforming to
some other way
Mnemonics
formal techniques for organizing information in a way that makes it more
likely to be remembered
Semantic Networks
mental representations of clusters of interconnected
information
Spreading activation
activating one memory triggers the activation of related
memories
Serial position effect
the ability to recall information in a list depends on where in the list
an item appears
primacy effect
items presented early in the list are remembered better
recency effect
items presented late in a list are remembered best
Improving Memory
keyword
encoding specificity
organization cues
effective note taking
practice and rehearse
don’t believe claims about drugs that improve memory
Memory Modules
Declarative memory
memory for factual information
Semantic memory
for general knowledge and facts about the world as well as memory
for the rules of logic that are used infer other facts
Episodic memory
memory for events that occur in a particular time, place, or context
Procedural memory
memory for skills and habits
Forms of Memory
Explicit memory
intentional or conscious recollection of information
Implicit memory
memories of which people are not consciously aware, but
which can affect subsequent performance and behavior
unclear dislike for an acquaintance
prejudice and discrimination
Neuroscience of memory
Hippocampus
aids in the initial encoding of information
Cerebral Cortex
where information is stored
Amygdala
involved with memories involving emotion
Recalling Long-Term Memory
Tip-of-the-tongue phenomenon
the inability to recall information that one realizes one knows
- a result of the difficulty of retrieving information from
long-term memory
Retrieval Cue
is a stimulus that allows us to recall more easily information
that is in long-term memory
Recall
memory task in which specific information must be retrieved
Recognition
memory task in which individuals are presented with a
stimulus and asked whether they have been exposed to it in
the past or to identify it from a list of alternatives
What are the names of the seven dwarves in the Disney Movie
Snow White and the Seven Dwarfs?
Which of the following are the names of the seven dwarves in
the Disney Movie Snow White and the Seven Dwarfs?
Goofy Bashful
Sleepy Sneezy
Smarty Happy
Scaredy Doc
Dopey Crazy
Wheezy Donald
Priming
a phenomenon in which exposure to a word or concept
(prime) later makes it easier to recall related information,
even when there is no conscious memory of the word or
concept
Name the moon of Mars.
_ _ obos
Flashbulb Memories
memories centered on a specific, important, or surprising
event that are so vivid it is as if they represented a snapshot
of the event
memories that are exceptional are more easily retrieved
(although not necessarily accurate) than are those relating to
events that are commonplace
romantic experience, witnessing car accident, first airplane
flight
Source amnesia
when an individual has a memory for some material but
cannot recall where he or she encountered it before
Schemas
organized bodies of information stored in memory that bias the
way new information is interpreted, stored, and recalled
are based not only on the specific material to which people are
exposed, but also on their understanding of the situation, their
expectations, and awareness of motivations of others
Why We Forget
Failure of encoding
Decay - loss of information in memory because of nonuse
Interference - the phenomenon by which information in
memory disrupts the recall of other information
Cue-dependent forgetting - forgetting that occurs when
there are insufficient retrieval cues to revive information that
is in memory
The Before and After of Forgetting
Proactive interference
interference in which information learned earlier disrupts the
recall of newer material
Retroactive interference
interference in which there is difficulty in the recall of
information learned earlier because of later exposure to
different material
Memory Dysfunctions
Alzheimer’s disease
an illness characterized in part by severe memory problems
Amnesia
memory loss that occurs without other mental difficulties
retrograde amnesia
in which memory is lost for occurrences prior to a certain
event
anterograde amnesia
in which memory is lost for events that follow an injury

Memory

  • 1.
  • 2.
    Memory the process bywhich we encode, store, and retrieve information 3 Basic Processes: Encoding Storage Retrieval
  • 3.
    Three-System Memory Theory Sensorymemory the initial, momentary storage of information, lasting only an instant types are dependent on the source of sensory information (iconic memory, echoic memory) can store information for only a very short time, but its precision is high can be destroyed or replaced with a new one
  • 4.
    Short - termmemory memory that holds information for 15 to 25 seconds Long - term memory memory that stores information on a relatively permanent basis, although it may be difficult to retrieve
  • 5.
  • 6.
    Chunk a meaningful groupingof stimuli that can be stored as a unit in short-term memory can be individual letters or numbers, or may consist of larger categories such as words or meaningful units
  • 7.
    P B SF O X C N N A B C C B S M T V N B C
  • 8.
    PBS FOX CNNABC CBS MTV NBC
  • 9.
    Rehearsal the repetition ofinformation that has entered short-term memory information is maintained in the short-term memory or may transfer into long-term memory Elaborative rehearsal occurs when information is considered and organized in some fashion expanding, linking to another memory, turning to image, transforming to some other way Mnemonics formal techniques for organizing information in a way that makes it more likely to be remembered
  • 10.
    Semantic Networks mental representationsof clusters of interconnected information Spreading activation activating one memory triggers the activation of related memories
  • 11.
    Serial position effect theability to recall information in a list depends on where in the list an item appears primacy effect items presented early in the list are remembered better recency effect items presented late in a list are remembered best
  • 12.
    Improving Memory keyword encoding specificity organizationcues effective note taking practice and rehearse don’t believe claims about drugs that improve memory
  • 13.
  • 14.
    Declarative memory memory forfactual information Semantic memory for general knowledge and facts about the world as well as memory for the rules of logic that are used infer other facts Episodic memory memory for events that occur in a particular time, place, or context Procedural memory memory for skills and habits
  • 15.
    Forms of Memory Explicitmemory intentional or conscious recollection of information Implicit memory memories of which people are not consciously aware, but which can affect subsequent performance and behavior unclear dislike for an acquaintance prejudice and discrimination
  • 16.
    Neuroscience of memory Hippocampus aidsin the initial encoding of information Cerebral Cortex where information is stored Amygdala involved with memories involving emotion
  • 17.
    Recalling Long-Term Memory Tip-of-the-tonguephenomenon the inability to recall information that one realizes one knows - a result of the difficulty of retrieving information from long-term memory Retrieval Cue is a stimulus that allows us to recall more easily information that is in long-term memory
  • 18.
    Recall memory task inwhich specific information must be retrieved Recognition memory task in which individuals are presented with a stimulus and asked whether they have been exposed to it in the past or to identify it from a list of alternatives
  • 19.
    What are thenames of the seven dwarves in the Disney Movie Snow White and the Seven Dwarfs? Which of the following are the names of the seven dwarves in the Disney Movie Snow White and the Seven Dwarfs? Goofy Bashful Sleepy Sneezy Smarty Happy Scaredy Doc Dopey Crazy Wheezy Donald
  • 20.
    Priming a phenomenon inwhich exposure to a word or concept (prime) later makes it easier to recall related information, even when there is no conscious memory of the word or concept Name the moon of Mars. _ _ obos
  • 21.
    Flashbulb Memories memories centeredon a specific, important, or surprising event that are so vivid it is as if they represented a snapshot of the event memories that are exceptional are more easily retrieved (although not necessarily accurate) than are those relating to events that are commonplace romantic experience, witnessing car accident, first airplane flight
  • 22.
    Source amnesia when anindividual has a memory for some material but cannot recall where he or she encountered it before
  • 23.
    Schemas organized bodies ofinformation stored in memory that bias the way new information is interpreted, stored, and recalled are based not only on the specific material to which people are exposed, but also on their understanding of the situation, their expectations, and awareness of motivations of others
  • 24.
    Why We Forget Failureof encoding Decay - loss of information in memory because of nonuse Interference - the phenomenon by which information in memory disrupts the recall of other information Cue-dependent forgetting - forgetting that occurs when there are insufficient retrieval cues to revive information that is in memory
  • 25.
    The Before andAfter of Forgetting Proactive interference interference in which information learned earlier disrupts the recall of newer material Retroactive interference interference in which there is difficulty in the recall of information learned earlier because of later exposure to different material
  • 26.
    Memory Dysfunctions Alzheimer’s disease anillness characterized in part by severe memory problems Amnesia memory loss that occurs without other mental difficulties retrograde amnesia in which memory is lost for occurrences prior to a certain event anterograde amnesia in which memory is lost for events that follow an injury