In this presentation, you will learn how businesses are leveraging new technology to keep up with demanding digital marketing needs as well as best practices for scaling up (or down) quickly as content needs fluctuate.
There was a great article in The New Yorker several years ago written by Malcolm Gladwell about the CEO of Tibco Software. -Coach of his daughter’s basketball team -Grew up with cricket and soccer -Couldn’t understand why we didn’t cover the entire court -Had his girls run an aggressive full court press, and his smaller, less talented team dominated
It’s easy to be remarkable once. The trick is becoming remarkable consistently.
Quality issue as a problem. The thinking would be that with all these channels, content marketers are left with a few options 1) cut and paste your content across multiple channels - there could be some funny examples here 2) Lower the quality bar and have some off-topic, poor quality posts here 3) Give your ATM card details to your ad agency so they can spend all your money 4) Hire an internal team via the traditional model (and still be unable to scale)
Minimal flexibility to scale up and down with needs or season
Not only does it takes months to fill a jobs but demand for talent and supply of talent aren’t equally distributed. We are not solving a silicon valley problem i.e. long time to hire isn’t just in California and New York Employers in Indiana or Mississippi are also having a hard time filling job
The number of content marketing job listings has grown nearly 350% since 2011 (Indeed.com, June 2015) 26% of marketing executives expect to hire content marketing roles in the second half of 2015 (The Creative Group, 2015 Salary Guide) Massachusetts and New York have the highest concentration of content marketing jobs - followed by California, Illinois, Minnesota and Colorado
Companies are only as good as their people. "We hire the best people regardless of where they live. Which means we can hire the best people. Companies that aren’t distributed can’t possibly say they hire the best people. It doesn’t work that way, the world is a big place."
Marketing at the Speed of Content: How to Keep Up in a Content-Driven World