Solving the Participant Crisis

•

0 likes•199 views

In this webinar with NewMR sponsor Ayda and Ray Poynter, the challenges facing research in 2022 are addressed in two presentations. In the first of two presentations for this event, we join Shifra Cook, as she shares why a participant-first approach is vital for ethical, trustworthy and responsible research, and why designing with the participant experience in mind benefits all stakeholders. Participants have fallen at the bottom of the priority list for too long, making them less willing to take part in research, and in turn harder and more expensive to recruit. Participants have the power to make or break the future of market research and it’s our job as research professionals to make it a positive and engaging experience for them. This session will provide actionable tips from a participant-first organisation and look at how technology can help solve this crisis. To access the recording, visit NewMR.org/Play-Again.

Education

Solving the
Participant Crisis
With Shifra Cook - Ayda
CEO and Founder

• Market forces
• Impact on Research Operations
• How did we get here?
• Doing as we've always done
• Positive ways forward

$https://www.helloayda.com/ https://www.linkedin.com/company/helloayda https://twitter.com/helloaydauk Ayda Shifra Cook The all-in-one solution for your daily ResOps needs. https://www.linkedin.com/in/shifracook/ Where to find us$

The Participant Crisis
Increased demand for data and
insights
Smaller participant pool
Increased concerns around data
privacy and changes in legislation

Lack of New Recruiters
Shrinking Participant Pool
Over-working
Qualitative
Low Completion Rate
Fraud
Quantitative
vs

How did the industry get here?
01 02 03
Faster and Cheaper Focus on Output
not Input
Data Privacy
and Security

“We have clients and other stakeholders whom we all work to ensure have a positive
experience of the research process, but the participant experience is sometimes
overlooked; over time this can erode trust, enthusiasm and willingness to participate.
Open, clear and respectful communication and prompt and fair payment are key to
ensuring that participants feel valued.”
James Sainsbury, Managing
Director of Criteria Fieldwork

A Positive Participant Experience
Participants are foundational to research
Service design is essential
Participant Focused vs Researcher Focused
Positive relationships with researchers
create trust and security

How do we get there?
From Output
to Input
Improve PX
Change
Perception of
Research in
Society
Solve the
Participant
Crisis
Now

Similar to Solving the Participant Crisis

Digital Marketing Trends 2016 Small Business Festival

St. Edward's University

Sales Planning vs. Demand Planning: Getting Sales Back Into S&OP Featured Presenter: Danny Smith, Vice President, Industries, Steelwedge Software In recent years, functions other than Sales – including Supply Chain and Finance – have often taken ownership of predicting future sales. The process has become an aggregation exercise done by specialists, and the name itself – demand management – indicates that the Sales team is not intimately involved. But true S&OP requires Sales to “own their number,” which delivers company-wide benefits because Sales is the closest to the demand signal. In this webinar you will learn about: - The Sales Planning Challenges - The Keys to Success - How a Sales Planning Platform Can Help You Hit Your Number

Who Owns the “S” in S&OP?

Steelwedge

RallyFwd Dec 2022 - Lori Sylvia.pdf

Rally Recruitment Marketing

Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

Glassdoor

As data professionals, we recognize and understand the need for data governance, focusing on data quality in particular. We have made progress in this area, as illustrated by the emergence of the Chief Data Officer role in recent years. However, in many organizations, the need for governance is still largely unrecognized, and remains very tough to sell internally. You may need some detailed information and metrics to demonstrate the business value. This session will focus on business justification for establishing a data governance framework, including: Data classification Data quality Business value metrics (KPIs)

Business Value Metrics for Data Governance

DATAVERSITY

70% of organizations say that efforts to transform the business are undermined by internal complexity, including legacy technologies and a lack of collaboration between the business and IT. Business functions can’t wait months for solutions, but IT leaders must to retain oversight to prevent digital projects from spiralling out of control. View this presentation from a live Webinar to see how Takeda Pharmaceuticals has used a Digital Business Platform to rapidly build agile applications approved by IT, but owned and customized by the business teams that use them – unlocking benefits that would be attractive to any organization. View to get practical insights from how Takeda: •Enabled the operational agility needed to digitally transform •Rapidly digitized core processes including procurement •Unlocked the potential for enterprise-wide cost savings

Digital Transformation How to Reboot IT and Business Collaboration

Bizagi

Research departments are being hit with copious amounts of data every day - from primary market research, syndicated data, transactional data, social media, etc. Synthesizing knowledge from the information river has become an necessity; a searchable repository and basic meta analysis is just not good enough. Using real case studies, Kumar Mehta, CEO at blueocean market intelligence, revealed how to apply a holistic 360 approach to produce better insights and achieve greater business impact.

Blueocean IIR webinar - Superior Insights Through Information Integration: De...

Course5i

Managing a privacy program for your business is complicated. Between new regulations being introduced and previous regulations changing, it’s hard to keep up. Why are there so many privacy regulations? How do you know which laws apply to your business? What should you be doing to protect customer and vendor information? The multitude of privacy regulations often leaves people with more questions than answers. However, these privacy laws have more in common than you may realize. You don’t have to be a privacy expert to understand privacy management. Join GoTo and TrustArc’s privacy experts, as we break down privacy management into simple steps anyone can understand. In this webinar you will learn: - Why your organization needs a plan for managing privacy - The basic fundamentals of a privacy program - Simplifed steps you can take to implement privacy management

TrustArc Webinar: Privacy Management Made Simple

TrustArc

May 28 Client Training: Employee Engagement

Glassdoor

Customer Context: Power Relevant Experiences Create Brand Advocates

SDL

Today, about 80% of organisations consider data and AI as an essential part of their strategy. However, 7 out of 10 organisations report minimal to no gains from their data & AI initiatives. With businesses heavily invested in data and AI, what makes the difference between being successful and failing with data and AI? In our Data & AI Maturity Journey track at the Applied Machine Learning Days in Lausanne 2022, we invite different companies to talk about how they became data & AI driven organisations. We share a practical — and widely applicable — maturity journey that demonstrates how organisations grow their data and AI competencies. To reach maturity, companies usually work on two axes: Analytics Capabilities — Data, People & Skills, Tools & Tech — and Business Adoption — Executive Support, Funding, Implementation. But where do you stand in this journey and how can you reach your destination? Join this session if you want to understand the phases and drivers of the data maturity journey. Get the chance to learn from other organisations that embarked on this journey before you.

A practical journey to mature your data & AI capabilities

Steven Nooijen

CRM is not enough

Segment

5 Strategies to Accelerate Sales

InsideSales.com

It’s well known that creative communication and campaigns are important when it comes to gaining and maintaining customers. However, making the most of the analytics behind the consumer to truly optimize your digital and social marketing efforts may be a less familiar practice. With an emphasis on data, “bleeding edge” researcher and thought leader Dr. Debra Zahay helps marketing professionals solidify and elevate their organization’s marketing strategies. In this session, Dr. Zahay will help you approach data from all angles, providing a firm understanding of its influence on your digital marketing strategy and what it means for your customer relationships. Topics covered include: • Leveraging data-driven digital marketing for your strategy • Marketing analytics and your CRM • Maximizing conversion using marketing data

Data in the Driver's Seat: McGuffin Mornings 5/19/2015

St. Edward's University

Q2 Quarterly Investment Briefing 2018 - Engine Shed

Briony Phillips

Translating Big Data Insight Into Action

Method360

Tableau Conference 2014: How One Agency Evolved from Vendor to Strategic Partner

SIGMA Marketing Insights

Most companies focus on the technical challenges involved with bringing new analytics and business intelligence capabilities to market and overlook key go-to-market considerations. With over 7 years experience helping our customers launch 100+ successful products in a variety of industries, GoodData has developed a proven methodology for taking analytics to market. We’ve partnered with NextWave Performance to share our top five strategies that will secure your successful launch. In this 1-hour session, experts from NextWave and GoodData discuss taking an analytics product to market and teach you how to: - Gain competitive advantage - Build a comprehensive plan that avoids common mistakes - Monetize your data!

5 Proven Strategies For a Successful Analytics Product Launch

GoodData

Market Scan- Knowledge Management Portals 1999

Carlos F. Camargo, Ph.D. - Realtor, CalBRE #01988431

Arthur C. Nielsen, the founder of ACNielsen said, “The price of light is less than the cost of darkness.” This is becoming even more important in the day and age of IoT devices and ubiquitous internet connectivity. The amount of data that is at the fingertips of our companies’ decision makers is colossal. Yet very few business leaders and their direct teams can analyze their data by themselves to uncover insights that will improve our products and services to delight their customers and grow their business. With the rise of low-code/no-code tools, cloud infrastructure, and the convergence of AI and BI, the democratization of analytics can accelerate the time to answer a question while improving its relevancy. In this presentation, we will cover the 12 critical capabilities to succeed in enabling self-service analytics and augmenting data literacy across the enterprise.

A Journey towards Self-Service Analytics

Patrick Deglon

Similar to Solving the Participant Crisis (20)

Digital Marketing Trends 2016 Small Business Festival

Who Owns the “S” in S&OP?

RallyFwd Dec 2022 - Lori Sylvia.pdf

Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

Business Value Metrics for Data Governance

Digital Transformation How to Reboot IT and Business Collaboration

Blueocean IIR webinar - Superior Insights Through Information Integration: De...

TrustArc Webinar: Privacy Management Made Simple

May 28 Client Training: Employee Engagement

Customer Context: Power Relevant Experiences Create Brand Advocates

A practical journey to mature your data & AI capabilities

CRM is not enough

5 Strategies to Accelerate Sales

Data in the Driver's Seat: McGuffin Mornings 5/19/2015

Q2 Quarterly Investment Briefing 2018 - Engine Shed

Translating Big Data Insight Into Action

Tableau Conference 2014: How One Agency Evolved from Vendor to Strategic Partner

5 Proven Strategies For a Successful Analytics Product Launch

Market Scan- Knowledge Management Portals 1999

A Journey towards Self-Service Analytics

More from Ray Poynter

This presentation from Ray Poynter of NewMR shares the findings from the latest NewMR study. The study looks at the use of Artificial Intelligence in insights and research, including a deeper dive into the topic of Synthetic Data. Find out how many people are using AI, how many are testing it, what they are doing, and what people think about Synthetic Data. And, hear about where AI and research might be in two year’s time. Listen to the recording of this presentation via NewMR.org/Play-Again, and also access other presentations from NewMR on all things market research, insight, and AI.

The State of AI in Insights and Research 2024: Results and Findings

Solving the Participant Crisis

Recommended

Recommended

More Related Content

Similar to Solving the Participant Crisis

Similar to Solving the Participant Crisis (20)

More from Ray Poynter

More from Ray Poynter (20)

Recently uploaded

Recently uploaded (20)

Solving the Participant Crisis