The Hundredth Monkey: How Mobile Changes Everything

1. The Festival of NewMR 2013 would not be possible without our sponsors. Thanks to:
Gold Sponsors
Silver Sponsors
Session Sponsors
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Festival Supporters
• Q – Research Software
• CreaMetrix Research
• TapestryWorks
• Keen as Mustard
• CrowdLab
• L&E Research
• Schlesinger Associates
• Focus Forums
• eCGlobal Solutions
• Revelation

2. Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
The Hundredth Monkey:
How Mobile Changes Everything
Leslie Townsend
Kinesis Survey Technologies
CEO & Co-founder
United States

3. Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
2003 2005
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The Hundred Monkey: How Mobile Changes Everything

4. Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
Q1’12 Q3’12 Q1’13 Q3’13
Desktop browsers
Mobile browsers
The Hundredth Monkey: How Mobile Changes Everything
Whitepaper available at: http://www.kinesissurvey.com/resources/whitepapers/
Type of Traffic by Region,
U.S Q1’12 – Q3’13

5. Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
The Hundred Monkey: How Mobile Changes Everything
#1. APPS
More data will be collected from
smartphones than from other devices

6. Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
The Hundredth Monkey: How Mobile Changes Everything
#2. INCENTIVES
BIG DATA is a primary driver of global
economic growth
#3. WORLD ECONOMY

7. Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
The Hundredth Monkey: How Mobile Changes Everything
#4. SURVEYS
Microsurveys will
collect more data
than lengthier
surveys

8. Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
The Hundredth Monkey: How Mobile Changes Everything
#5. RESPONDENT
EXPERIENCE
#6. OUTSOURCING
Now valued …
Roles are shifting

9. Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
The Hundredth Monkey: How Mobile Changes Everything
#7. SURVEY ROUTING
Give respondents the ability to complete
A survey that’s right for them

10. Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
The Hundredth Monkey: How Mobile Changes Everything
#8. PANELS
Traditional panelist data
Is combined with alternative sets
to provide for a greater understanding

11. Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
The Hundredth Monkey: How Mobile Changes Everything
#9. METHODOLOGIES
#10. BENCHMARKS

12. Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
The Hundredth Monkey: How Mobile Changes Everything
#11. RESPONDENT
AUTHENTICATION
Cross-platform tracking takes on new meaning

13. Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
The Hundredth Monkey: How Mobile Changes Everything
#12. SOCIAL
Mobile devices have made connecting
with others easier than ever

14. Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
The Hundredth Monkey: How Mobile Changes Everything
#13. PRIVACY/SECURITY
#14. AUTOMATION
It’s all about trust…
“Market Researcher”
Will Be Redefined

15. Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
Q & A
Leslie Townsend
Kinesis Survey Technologies
Lenny Murphy
GreenBook

16. Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
Visit the Kinesis website: http://kinesissurvey.com
Read Kinesis blog @ http://kinesissurvey.com/blog/
Follow Kinesis tweets at @ http://twitter.com/kinesis_survey
Email Leslie: ltownsend@kinesissurvey.com
Leslie Townsend
Providing future-proof, mobile-ready solutions for survey,
panel management, and communities